Our Story
About Trail Ridge Associates

Trail Ridge Associates began in 1999 when Gene Elder started in Salt Lake City. Trail Ridge Associates has evolved into a team that includes Associates Jeff Losh, Kristi Peach, and Brandi Kroese and Office Professionals Erin Hummel and Maddie Elder. Each person fills a very specific role to assist our clients in various ways. The reason we do what we do is we want to be helpful and feel like we have done good for someone else - to fix problems, find solutions, and be a connector of people. We know for a lot of people planning can be daunting. Whether it is fear of having done the wrong things in the past, embarrassment over not having done enough, or pride of having too much, working with Gene, Jeff, Kristi, or Brandi will help to put you onto a path of greater confidence in your own plan. Our practice prides itself on working with clients of any generation and every level. We feel it is never too early to start your planning process and never too late to make improvements along your journey.

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Investing in Larimer County

·        Loveland Habitat for Humanity

·        Zion Lutheran Church & Trinity Lutheran Church

·        Pathways Hospice

·        Food Bank of Larimer County

·        Thrivent Action Teams

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Gene Elder
Gene ElderFinancial ConsultantCFP®, FIC

Gene has been married to his lovely wife Angie for 25 years. He is the proud dad of two beautiful girls. Saving for college and trying to retire are very much on Gene’s mind right now. Being a financial consultant for 23 years doesn’t erase the need to plan ahead. His goal for his clients and his family (especially his girls) is to show them how to have a healthy relationship with money. He has a great sense of humor and you won’t experience any guilt or “why didn’t you?” questions coming out of his mouth. You will get empathy, a solid and workable plan, and assurance that today is a great day to plan for your financial future. Our goal is that you walk away with relief knowing you have a path to run on towards your financial future.

Book a Thrivent Meeting with Gene Elder

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Jeff Losh
Jeff LoshAssociateFIC

Jeff and his better half Jennifer have lived in Northern Colorado since 2001, but Jeff is a native born having grown up just outside of Denver in Strasburg. Their two daughters, Macie & Lauren, are grown and flown (mostly). Macie is a Colorado Mesa graduate and recently completed her Certificate in Cybersecurity studies, while Lauren will graduate from Texas State as a Public Administration major with PolySci minor and hopes to live & work in the Austin area. Jeff likes to stay active, working out, running an obstacle race with Lauren (just added his 10th race) or working on home improvement projects with Jen. Jeff also appreciates the importance of keeping your finances in shape, both for now and the future. Taking the fear out of planning, by creating an atmosphere where you can feel comfortable talking about your hopes and dreams, let Jeff help you put together a roadmap to a financial future you can feel good about.

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Brandi Kroese
Brandi KroeseAssociateFSCP®

Brandi and her husband Kent live in Grand Junction, CO, where they enjoy camping, riding their side by side in the desert, and golfing. Their daughter is currently in Annapolis at the United States Naval Academy. They have lots of family and friends that live in Wyoming, including two older children and their grandchildren, so when they are not camping and enjoying the outdoors of Colorado, you will find them in Wyoming. Brandi understands the importance of balancing family life with your financial goals for retirement and college saving. Making sure that your individual goals and knowing what is important to you is her first task to accomplish. She then builds the plan around your needs and values to ensure you are successful and still able to enjoy life in the present.  

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Kristi Peach
Kristi PeachAssociate

Kristi and her husband Brendon have two children, both who are in college. They are all native Coloradans that have grown up and lived in the Northern Colorado region their entire lives. You can usually find her family enjoying athletic events, camping, hunting, or skiing in the Rocky Mountains. You can be sure the busy part of life doesn’t remove the concern and desire to ensure her kids’ plans for college are well in hand or that their retirement plan will be fully funded. With a background in Project Management, Kristi assists the team in making sure all the little details for your plan are put into place. You should feel confident knowing that you have an entire team of financial representatives helping you through each and every step along your financial journey.

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Erin Hummel
Erin HummelOffice Professional

Erin is one of the Office Professionals for the Trail Ridge Associates. Her main roles are greeting and helping members and assisting the team with administrative tasks. Erin and her husband

Don have lived in Northern Colorado most of their lives. Simple pleasures include spending time with their three grown sons and their families (5 grandchildren!), reading, and hiking; they hope to travel more now that Don is semi-retired.

Maddie  Elder
Maddie ElderOffice Professional

Maddie is an Office Professional for the Trail Ridge Associates. Maddie has grown up in Northern Colorado and is working towards a degree in Special Education at Colorado Christian University. She is now at Thrivent helping with phone calls and the social media as she finishes school and starts her teaching career. Hobbies include spending time with family and friends, enjoying the fresh air, and doing diamond art. Maddie has seen the positive impact of receiving solid financial guidance and she hopes to continue this as she starts her life post graduation and getting married summer of 2026!

Office Location
Loveland Location
2956 Ginnala Dr Ste 101
Loveland, CO 80538
Phone970-744-4629Hours

M – Th: 9 a.m. – 5 p.m.

F: 9 a.m. - 1 p.m.

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 970-744-4629

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.