Skip to main content
  • Thrivent.com
  • MyThrivent
  • Broker Check
Thrivent logo
  • Home
  • About
  • Solutions
  • Insights
  • Events
Contact Me
  • Home
  • About
  • Solutions
  • Insights
  • Events
  • Contact Me
  • Thrivent.com
  • MyThrivent
  • Broker Check

Insights

I've got valuable information and resources to share. Explore away! And check back often.

Image Read Post
Image

One year ago, I had the privilege of being part of the inaugural Behavioral Financial Advice (BFA) cohort — an experience that transformed the way I serve my clients. A couple of weeks ago, I was honored to be invited back to share best practices with my fellow advisors and to reflect on how behavioral insights and holistic financial planning can truly change lives. At the core of Behavioral Financial Advice is the understanding that money is never just about numbers. It's about emotions, values, choices, and life purpose. ✨ I want to extend a special thanks to @Mike Stehlik, @Katey Johnson, MBA, and @DawnMarie Montgomery for trusting me and creating a space where authentic conversations and transformation can happen. 👏 Congratulations to my incredible co-leads, @Rick Hart and @Amy Clark. Your presentations were insightful, inspiring, and action-oriented! Let’s continue this journey of helping clients not only manage their money but also live out their values with clarity, confidence, and freedom. #BehavioralFinance #FinancialPlanningWithPurpose #HolisticAdvice #BFA #ClientCentered #EmotionalIntelligence #AdvisorGrowth #Gratitude #FaithAndFinance Disclosures: thrivent.com/social

Image

One year ago, I had the privilege of being part of the inaugural Behavioral Financial Advice (BFA) cohort — an experience that transformed the way I serve my clients. A couple of weeks ago, I was honored to be invited back to share best practices with my fellow advisors and to reflect on how behavioral insights and holistic financial planning can truly change lives. At the core of Behavioral Financial Advice is the understanding that money is never just about numbers. It's about emotions, values, choices, and life purpose. ✨ I want to extend a special thanks to @Mike Stehlik, @Katey Johnson, MBA, and @DawnMarie Montgomery for trusting me and creating a space where authentic conversations and transformation can happen. 👏 Congratulations to my incredible co-leads, @Rick Hart and @Amy Clark. Your presentations were insightful, inspiring, and action-oriented! Let’s continue this journey of helping clients not only manage their money but also live out their values with clarity, confidence, and freedom. #BehavioralFinance #FinancialPlanningWithPurpose #HolisticAdvice #BFA #ClientCentered #EmotionalIntelligence #AdvisorGrowth #Gratitude #FaithAndFinance Disclosures: thrivent.com/social

Image Read Post
Image

🚨 Are you over 50 and behind on retirement savings? You’re not alone… but you’re also not out of time. This month, I’m helping several amazing women and couples take control of their future using these three power moves: ✅ Catch-Up Contributions – If you’re over 50, you can save more than younger investors. Are you taking advantage of it? ✅ Tax-Efficient Buckets – Most people don’t realize that where you save money (Roth IRA, 401(k), brokerage) matters just as much as how much you save. ✅ Faith-Fueled Legacy Planning – What you leave behind should reflect what you believed while you lived. That’s real wealth. 💡 Here’s the truth: You can’t change the past. But you can absolutely design the next chapter — with wisdom, strategy, and stewardship. 📩 DM me “Retire Right” and I’ll send you my 3-step checklist to make sure your plan is still aligned with your values, goals, and God-given vision. #RetireWithPurpose #FaithAndFinance #LatinaAdvisor #ChristianFinancialPlanner #Over50Money #LegacyMatters #HoustonFinance #FinancialFreedomStartsNow Disclosures: thrivent.com/social

Image

🚨 Are you over 50 and behind on retirement savings? You’re not alone… but you’re also not out of time. This month, I’m helping several amazing women and couples take control of their future using these three power moves: ✅ Catch-Up Contributions – If you’re over 50, you can save more than younger investors. Are you taking advantage of it? ✅ Tax-Efficient Buckets – Most people don’t realize that where you save money (Roth IRA, 401(k), brokerage) matters just as much as how much you save. ✅ Faith-Fueled Legacy Planning – What you leave behind should reflect what you believed while you lived. That’s real wealth. 💡 Here’s the truth: You can’t change the past. But you can absolutely design the next chapter — with wisdom, strategy, and stewardship. 📩 DM me “Retire Right” and I’ll send you my 3-step checklist to make sure your plan is still aligned with your values, goals, and God-given vision. #RetireWithPurpose #FaithAndFinance #LatinaAdvisor #ChristianFinancialPlanner #Over50Money #LegacyMatters #HoustonFinance #FinancialFreedomStartsNow Disclosures: thrivent.com/social

Image Read Post
Image

Elevating Hispanic Business Owners with Strategic Financial Planning 🇲🇽📈 I recently led a powerful training session for Hispanic entrepreneurs—and walked away inspired by their drive, resilience, and hunger for financial knowledge. As business owners, it’s not just about making money—it’s about making your money work for you and your future. Here are 3 financial tips I shared during the workshop: 🔹 Invest Beyond the Business – Diversify your wealth through investment portfolios tailored to your risk tolerance, timeline, and goals. Your business is one asset—don’t let it be your only one. 🔹 Maximize Tax Efficiency – Use strategies like SEP IRAs, Solo 401(k)s, and asset location (tax-deferred vs. taxable accounts) to minimize taxes and retain more of what you earn. 🔹 Legacy Planning Matters – Establish or update your estate plan, fund a living trust, and consider business succession strategies that reflect your values and protect your loved ones. Our community deserves access to this level of financial insight. If you’re a Hispanic business owner ready to take your finances to the next level—or you lead a group that could benefit from this training—I’d love to connect! Let’s build lasting wealth, together. 💬 #LatinoEntrepreneurs #FinancialAdvisor #InvestmentPlanning #TaxEfficiency #LegacyBuilding #HispanicBusinessOwners #FaithAndFinance #WealthWithPurpose Disclosures: thrivent.com/social

Image

Elevating Hispanic Business Owners with Strategic Financial Planning 🇲🇽📈 I recently led a powerful training session for Hispanic entrepreneurs—and walked away inspired by their drive, resilience, and hunger for financial knowledge. As business owners, it’s not just about making money—it’s about making your money work for you and your future. Here are 3 financial tips I shared during the workshop: 🔹 Invest Beyond the Business – Diversify your wealth through investment portfolios tailored to your risk tolerance, timeline, and goals. Your business is one asset—don’t let it be your only one. 🔹 Maximize Tax Efficiency – Use strategies like SEP IRAs, Solo 401(k)s, and asset location (tax-deferred vs. taxable accounts) to minimize taxes and retain more of what you earn. 🔹 Legacy Planning Matters – Establish or update your estate plan, fund a living trust, and consider business succession strategies that reflect your values and protect your loved ones. Our community deserves access to this level of financial insight. If you’re a Hispanic business owner ready to take your finances to the next level—or you lead a group that could benefit from this training—I’d love to connect! Let’s build lasting wealth, together. 💬 #LatinoEntrepreneurs #FinancialAdvisor #InvestmentPlanning #TaxEfficiency #LegacyBuilding #HispanicBusinessOwners #FaithAndFinance #WealthWithPurpose Disclosures: thrivent.com/social

Image Read Post
Image

Financial conversations with your partner can feel intimidating—especially when money histories, values, or goals differ. But taking small, thoughtful steps can make all the difference. As a financial advisor who works with women and couples navigating this very journey, I love how this article from Thrivent outlines actionable advice—one step at a time. Some gentle reminders that stood out: ✨ Talk openly about your financial past—without shame. ✨ Align on shared values—especially if you believe your resources are a gift from God. ✨ Avoid “financial infidelity” by being transparent about spending and saving. ✨ Create a shared vision for your future through a bucket list or long-term goals. ✨ Work with a trusted advisor to help bridge communication gaps. 🕊️ In my work, I often see how clarity and connection around money can transform relationships—not just portfolios. If you’re ready to have these kinds of meaningful conversations in your own life, I’d love to be a supportive resource. 📩 Let’s connect or chat about what “financial confidence” could look like in your home https://connect.thrivent.com/sofia-hernandez #FaithAndFinance #Financialconfidence #Thrivent #ChristianFinancialAdvisor #WomenAndMoney #CouplesAndMoney #MoneyConversations #FinancialWellness #BehavioralFinance Disclosures: thrivent.com/social

Image

Financial conversations with your partner can feel intimidating—especially when money histories, values, or goals differ. But taking small, thoughtful steps can make all the difference. As a financial advisor who works with women and couples navigating this very journey, I love how this article from Thrivent outlines actionable advice—one step at a time. Some gentle reminders that stood out: ✨ Talk openly about your financial past—without shame. ✨ Align on shared values—especially if you believe your resources are a gift from God. ✨ Avoid “financial infidelity” by being transparent about spending and saving. ✨ Create a shared vision for your future through a bucket list or long-term goals. ✨ Work with a trusted advisor to help bridge communication gaps. 🕊️ In my work, I often see how clarity and connection around money can transform relationships—not just portfolios. If you’re ready to have these kinds of meaningful conversations in your own life, I’d love to be a supportive resource. 📩 Let’s connect or chat about what “financial confidence” could look like in your home https://connect.thrivent.com/sofia-hernandez #FaithAndFinance #Financialconfidence #Thrivent #ChristianFinancialAdvisor #WomenAndMoney #CouplesAndMoney #MoneyConversations #FinancialWellness #BehavioralFinance Disclosures: thrivent.com/social

Image Read Post
Image

🌸✨ Sisterhood. Strength. Strategy. ✨🌸 International Conference for Women | Greater Houston Women’s Chamber of Commerce I had the incredible honor of gathering with powerhouse women from across the globe—dreamers, doers, and legacy builders—at the International Women’s Conference. Every conversation was a reminder: We don’t have to do this journey alone. Whether you’re growing a business, raising a family, or building a financial future—your purpose deserves support. I left the room filled with clarity, inspiration, and deeper conviction in my calling: 👉🏽 To help women walk in financial confidence, with wisdom as our foundation and legacy as our goal. 🙌🏽 When women uplift each other, we don’t just rise—we soar. 💛 If you’re ready to grow your wealth, embrace your calling, and live with intentional peace—let’s connect https://connect.thrivent.com/sofia-hernandez #GHWCC #WomensConference #FaithAndFinance #WomenOfPurpose #LatinaFinancialAdvisor #WomenSupportingWomen #LegacyBuilders #KingdomCalling #EmpoweredLiving #GreaterHoustonWomen #RiseTogether #FinancialAdvisorForWomen Disclosures: thrivent.com/social

Image

🌸✨ Sisterhood. Strength. Strategy. ✨🌸 International Conference for Women | Greater Houston Women’s Chamber of Commerce I had the incredible honor of gathering with powerhouse women from across the globe—dreamers, doers, and legacy builders—at the International Women’s Conference. Every conversation was a reminder: We don’t have to do this journey alone. Whether you’re growing a business, raising a family, or building a financial future—your purpose deserves support. I left the room filled with clarity, inspiration, and deeper conviction in my calling: 👉🏽 To help women walk in financial confidence, with wisdom as our foundation and legacy as our goal. 🙌🏽 When women uplift each other, we don’t just rise—we soar. 💛 If you’re ready to grow your wealth, embrace your calling, and live with intentional peace—let’s connect https://connect.thrivent.com/sofia-hernandez #GHWCC #WomensConference #FaithAndFinance #WomenOfPurpose #LatinaFinancialAdvisor #WomenSupportingWomen #LegacyBuilders #KingdomCalling #EmpoweredLiving #GreaterHoustonWomen #RiseTogether #FinancialAdvisorForWomen Disclosures: thrivent.com/social

Image Read Post
Image

Preparing for financial surprises doesn't have to be complicated. Proactive planning can help you stay ahead of market swings and other risks that can impact your financial plan. Learn more about strategies to set you up for long-term success: https://bit.ly/4m32xHO

Image

Preparing for financial surprises doesn't have to be complicated. Proactive planning can help you stay ahead of market swings and other risks that can impact your financial plan. Learn more about strategies to set you up for long-term success: https://bit.ly/4m32xHO

Image Read Post
Image

Thank you to the men and women who gave their lives to protect our freedom. Let’s honor their sacrifice today and every day.

Image

Thank you to the men and women who gave their lives to protect our freedom. Let’s honor their sacrifice today and every day.

Image VIEW MORE +
Image

5 financial risks (and how to adapt your financial plan)

Are you prepared for financial changes? With proactive planning and flexible strategies, you can manage risks and habits that could impact your financial plan. Learn more about protecting your finances from what-ifs. ⬇️

Life is unpredictable, but the right financial plan can help you navigate changes with confidence. Learn about five major financial risks and strategies that...

Image Read Post
Image

Sending love and gratitude to all the moms and mother figures who made us who we are today. Happy Mother’s Day!

Image

Sending love and gratitude to all the moms and mother figures who made us who we are today. Happy Mother’s Day!

Image Read Post
Image

2024 Impact – A Year of Purposeful Generosity🙌 As I look back on 2024, I’m overwhelmed with gratitude. This year has been a beautiful reminder that when we lead with generosity and faith, we create real, lasting impact. Because of my amazing clients, passionate Thrivent Action Team leaders, and incredible volunteers, together we achieved: • 187 Action Teams activated across our communities • 1,235 servant-hearted leaders and volunteers • 6,774 hours poured into acts of service • $278,023 in total financial impact • 310 lives touched through financial, charitable, and community outreach events These numbers represent more than just impact—they represent people. Families served, hope restored, and purpose lived out. To every person who said “yes” to giving their time, their resources, and their heart: thank you. Your partnership means the world to me. And if you’re someone who loves giving back, who believes in building stronger communities and putting faith into action—I’d love for you to join us in 2025. Let’s keep planting seeds together. #LiveGenerously #PurposeDrivenPlanning #ThriventCommunity #WomenWithPurpose #FaithAndFinance #2024Impact #Gratitude #FinancialAdvisorWithHeart

Image

2024 Impact – A Year of Purposeful Generosity🙌 As I look back on 2024, I’m overwhelmed with gratitude. This year has been a beautiful reminder that when we lead with generosity and faith, we create real, lasting impact. Because of my amazing clients, passionate Thrivent Action Team leaders, and incredible volunteers, together we achieved: • 187 Action Teams activated across our communities • 1,235 servant-hearted leaders and volunteers • 6,774 hours poured into acts of service • $278,023 in total financial impact • 310 lives touched through financial, charitable, and community outreach events These numbers represent more than just impact—they represent people. Families served, hope restored, and purpose lived out. To every person who said “yes” to giving their time, their resources, and their heart: thank you. Your partnership means the world to me. And if you’re someone who loves giving back, who believes in building stronger communities and putting faith into action—I’d love for you to join us in 2025. Let’s keep planting seeds together. #LiveGenerously #PurposeDrivenPlanning #ThriventCommunity #WomenWithPurpose #FaithAndFinance #2024Impact #Gratitude #FinancialAdvisorWithHeart

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Thrivent is the marketing name for Thrivent Financial for Lutherans. Insurance products issued by Thrivent. Not available in all states. Securities and investment advisory services offered through Thrivent Investment Management Inc., a registered investment adviser, member FINRA and SIPC, and a subsidiary of Thrivent. Licensed agent/producer of Thrivent. Registered representative of Thrivent Investment Management, Inc. thrivent.com/privacy-and-security/disclosures.

Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA’s Broker Check for more information about our financial advisors.

Designations

For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

Thrivent logo

Copyright: © 2025 Thrivent. All rights reserved.