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🎙️ Featured on KPRC: Gen Z, “Revenge Saving,” and Reclaiming Financial Power 💸 I had the honor of joining Andy Cerota on KPRC to discuss a powerful financial movement gaining traction among Gen Z — “revenge saving.” But here’s what’s truly inspiring: it’s not about restriction — it’s about reclaiming control, building confidence, and aligning money with purpose. 📱 From no-spend challenges to intentional budgeting, Gen Z is proving that small, consistent choices can lead to big confidence. In a world of rising prices and uncertainty, this mindset shift isn’t just smart — it’s transformational. 🧠 As I shared during the segment, saving today is no longer rooted in fear — it’s rooted in focus. It’s about asking: 👉 What truly matters most to me? 👉 What future am I building toward? 👉 How can I align my money with my values and purpose? 📺 Missed the interview? Catch the full KPRC segment below to see how Gen Z’s “revenge saving” movement is turning financial stress into empowerment. If this message resonates with you — or if you’re ready to take control of your financial journey — I’d love to connect. Let’s talk about how to align your money with your mission. 📩 DM me or email sofia.hernandez@thrivent.com to start the conversation. hashtag#RevengeSaving hashtag#GenZFinance hashtag#FinancialEmpowerment hashtag#PurposeDrivenWealth hashtag#HoustonFinance hashtag#Thrivent hashtag#SofiaHernandez hashtag#FinancialAdvisor hashtag#FaithAndFinance hashtag#KPRC See thrivent.com/social for important disclosures. Concepts presented are intended for educational purposes. This information should not be considered investment advice or a recommendation of any particular security, strategy, or product.

🎙️ Featured on KPRC: Gen Z, “Revenge Saving,” and Reclaiming Financial Power 💸 I had the honor of joining Andy Cerota on KPRC to discuss a powerful financial movement gaining traction among Gen Z — “revenge saving.” But here’s what’s truly inspiring: it’s not about restriction — it’s about reclaiming control, building confidence, and aligning money with purpose. 📱 From no-spend challenges to intentional budgeting, Gen Z is proving that small, consistent choices can lead to big confidence. In a world of rising prices and uncertainty, this mindset shift isn’t just smart — it’s transformational. 🧠 As I shared during the segment, saving today is no longer rooted in fear — it’s rooted in focus. It’s about asking: 👉 What truly matters most to me? 👉 What future am I building toward? 👉 How can I align my money with my values and purpose? 📺 Missed the interview? Catch the full KPRC segment below to see how Gen Z’s “revenge saving” movement is turning financial stress into empowerment. If this message resonates with you — or if you’re ready to take control of your financial journey — I’d love to connect. Let’s talk about how to align your money with your mission. 📩 DM me or email sofia.hernandez@thrivent.com to start the conversation. hashtag#RevengeSaving hashtag#GenZFinance hashtag#FinancialEmpowerment hashtag#PurposeDrivenWealth hashtag#HoustonFinance hashtag#Thrivent hashtag#SofiaHernandez hashtag#FinancialAdvisor hashtag#FaithAndFinance hashtag#KPRC See thrivent.com/social for important disclosures. Concepts presented are intended for educational purposes. This information should not be considered investment advice or a recommendation of any particular security, strategy, or product.

Have sales experience, a calling to serve and a desire to grow? You may be the perfect fit for Thrivent’s Virtual Advice team. As a Virtual Advisor, you’ll connect with existing clients online, helping them build and refine financial strategies tailored to their values and goals. Along the way, you’ll strengthen relationships and make a meaningful difference in people’s lives. What you’ll gain: ✔️ A steady salary plus bonus opportunities ✔️ Comprehensive training and ongoing support ✔️ Full corporate benefits ✔️ Experience to advance in your career Explore the opportunity: thriventcareers.com/4mQHjMQ

Have sales experience, a calling to serve and a desire to grow? You may be the perfect fit for Thrivent’s Virtual Advice team. As a Virtual Advisor, you’ll connect with existing clients online, helping them build and refine financial strategies tailored to their values and goals. Along the way, you’ll strengthen relationships and make a meaningful difference in people’s lives. What you’ll gain: ✔️ A steady salary plus bonus opportunities ✔️ Comprehensive training and ongoing support ✔️ Full corporate benefits ✔️ Experience to advance in your career Explore the opportunity: thriventcareers.com/4mQHjMQ

Start your next chapter—without starting from scratch. Put your sales experience to work as a Thrivent Virtual Advisor. You’ll support clients remotely while enjoying a stable salary, full corporate benefits and a collaborative, mission-driven environment. We’ll provide the structure, training and support you need to grow with confidence. You'll meet virtually with existing clients, follow a structured schedule and earn a steady income with bonus potential as you learn the financial advisor role. Take the first step 👉 thriventcareers.com/3JPCcOS

Start your next chapter—without starting from scratch. Put your sales experience to work as a Thrivent Virtual Advisor. You’ll support clients remotely while enjoying a stable salary, full corporate benefits and a collaborative, mission-driven environment. We’ll provide the structure, training and support you need to grow with confidence. You'll meet virtually with existing clients, follow a structured schedule and earn a steady income with bonus potential as you learn the financial advisor role. Take the first step 👉 thriventcareers.com/3JPCcOS

🌟Dueños de negocios: estoy feliz de contarles que voy a participar como ponente en la Conferencia Nacional de la Cámara de Comercio Hispana de EE. UU. en Atlanta (del 21 al 23 de septiembre). El panel se llama: “Small Business Solutions: Tips & Strategies”, patrocinado por @@Thrivent. Sé lo que significa luchar todos los días por tu negocio: tener poco capital, proteger tus recursos, tomar decisiones que afectan tu futuro y el de tu familia. Por eso voy a compartir estrategias claras para que tu negocio crezca con confianza y visión. Estos son algunos de los temas que voy a tocar: 1️⃣. Cómo estructurar tu negocio para crecer y protegerlo legal y fiscalmente. 2️⃣. Diversificar tus fuentes de financiamiento: no depender de un solo préstamo, explorar créditos y programas para emprendedores hispanos. 3️⃣. Fortalecer a tu equipo con beneficios (planes de retiro, seguros y educación financiera). 4️⃣. Manejar tu flujo de efectivo como un profesional: saber tus ingresos, gastos y proyecciones. 5️⃣. Conectar con la comunidad hispana: tu red puede abrirte mercados, alianzas y nuevas oportunidades. 💡Este evento no es solo aprendizaje, es una oportunidad para conectar con otros emprendedores que hablan en tu mismo idioma, entienden tu cultura y quieren verte crecer. #USHCC #SmallBusiness #Entrepreneurship #FinancialPlanning hashtag#Thrivent #Networking #BusinessGrowth #BusinessFinance Los productos y servicios de Thrivent podrían estar disponibles sólo en inglés.

🌟Dueños de negocios: estoy feliz de contarles que voy a participar como ponente en la Conferencia Nacional de la Cámara de Comercio Hispana de EE. UU. en Atlanta (del 21 al 23 de septiembre). El panel se llama: “Small Business Solutions: Tips & Strategies”, patrocinado por @@Thrivent. Sé lo que significa luchar todos los días por tu negocio: tener poco capital, proteger tus recursos, tomar decisiones que afectan tu futuro y el de tu familia. Por eso voy a compartir estrategias claras para que tu negocio crezca con confianza y visión. Estos son algunos de los temas que voy a tocar: 1️⃣. Cómo estructurar tu negocio para crecer y protegerlo legal y fiscalmente. 2️⃣. Diversificar tus fuentes de financiamiento: no depender de un solo préstamo, explorar créditos y programas para emprendedores hispanos. 3️⃣. Fortalecer a tu equipo con beneficios (planes de retiro, seguros y educación financiera). 4️⃣. Manejar tu flujo de efectivo como un profesional: saber tus ingresos, gastos y proyecciones. 5️⃣. Conectar con la comunidad hispana: tu red puede abrirte mercados, alianzas y nuevas oportunidades. 💡Este evento no es solo aprendizaje, es una oportunidad para conectar con otros emprendedores que hablan en tu mismo idioma, entienden tu cultura y quieren verte crecer. #USHCC #SmallBusiness #Entrepreneurship #FinancialPlanning hashtag#Thrivent #Networking #BusinessGrowth #BusinessFinance Los productos y servicios de Thrivent podrían estar disponibles sólo en inglés.

🌟 Excited to share that I’ll be speaking at the USHCC National Conference 2025 in Atlanta (Sept 21–23) on the panel: “Small Business Solutions: Financial Tips & Tricks” sponsored by @Thrivent. As both a financial advisor and business owner, I know the challenges entrepreneurs face: access to capital, protecting what you’ve built, and balancing today’s needs with tomorrow’s dreams. Here are 5 powerful takeaways I’ll be sharing with business owners: 1️⃣ Build business credit early – Separate personal and business finances to access better loans and opportunities. 2️⃣ Protect your business & family – Key person insurance, liability coverage, and reserves safeguard everything you’ve worked for. 3️⃣ Pay yourself first – Don’t reinvest every penny; create a plan for retirement and your long-term goals. 4️⃣ Plan for taxes strategically – Use business structure advantages, retirement accounts, and deductions to minimize tax burden and reinvest more into growth. 5️⃣ Monitor cash flow consistently – Track income, expenses, and projections to avoid surprises and make informed growth decisions. 💡 Conferences like this are more than sessions—they’re about connections that spark growth. The conversations we start here can open doors to partnerships, strategies, and opportunities that transform businesses. 👉 If you’re attending, I’d love to connect in person. If not, let’s connect here on LinkedIn to keep building strong, financially resilient businesses together. #USHCC #SmallBusiness #Entrepreneurship #FinancialPlanning #Thrivent #Networking #BusinessGrowth #BusinessFinance Disclosures: thrivent.com/social

🌟 Excited to share that I’ll be speaking at the USHCC National Conference 2025 in Atlanta (Sept 21–23) on the panel: “Small Business Solutions: Financial Tips & Tricks” sponsored by @Thrivent. As both a financial advisor and business owner, I know the challenges entrepreneurs face: access to capital, protecting what you’ve built, and balancing today’s needs with tomorrow’s dreams. Here are 5 powerful takeaways I’ll be sharing with business owners: 1️⃣ Build business credit early – Separate personal and business finances to access better loans and opportunities. 2️⃣ Protect your business & family – Key person insurance, liability coverage, and reserves safeguard everything you’ve worked for. 3️⃣ Pay yourself first – Don’t reinvest every penny; create a plan for retirement and your long-term goals. 4️⃣ Plan for taxes strategically – Use business structure advantages, retirement accounts, and deductions to minimize tax burden and reinvest more into growth. 5️⃣ Monitor cash flow consistently – Track income, expenses, and projections to avoid surprises and make informed growth decisions. 💡 Conferences like this are more than sessions—they’re about connections that spark growth. The conversations we start here can open doors to partnerships, strategies, and opportunities that transform businesses. 👉 If you’re attending, I’d love to connect in person. If not, let’s connect here on LinkedIn to keep building strong, financially resilient businesses together. #USHCC #SmallBusiness #Entrepreneurship #FinancialPlanning #Thrivent #Networking #BusinessGrowth #BusinessFinance Disclosures: thrivent.com/social

🏃♀️📚 Running marathons taught me this: success is built step by step. That same discipline drives me as a financial advisor. I’m advancing through Dalton Education’s curriculum — not because I have to, but because my clients deserve advice that goes the extra mile. So far, I’ve completed: ✅ Fundamentals of Financial Planning ✅ Insurance Planning ✅ Investment Planning ✅ Tax Planning Each step strengthens my ability to deliver smarter strategies, protect what matters most, and guide my clients toward lasting financial confidence. For me, continuous learning isn’t optional — it’s part of my commitment to serve with excellence, wisdom, and faith. ✨ If you’ve been thinking about your financial future and want clarity on your next steps, I’d love to be a resource. Let’s connect: https://connect.thrivent.com/sofia-hernandez #FinancialAdvisor #FaithAndFinance #ContinuousLearning #WomenInFinance #FinancialPlanning #ClientFocused

🏃♀️📚 Running marathons taught me this: success is built step by step. That same discipline drives me as a financial advisor. I’m advancing through Dalton Education’s curriculum — not because I have to, but because my clients deserve advice that goes the extra mile. So far, I’ve completed: ✅ Fundamentals of Financial Planning ✅ Insurance Planning ✅ Investment Planning ✅ Tax Planning Each step strengthens my ability to deliver smarter strategies, protect what matters most, and guide my clients toward lasting financial confidence. For me, continuous learning isn’t optional — it’s part of my commitment to serve with excellence, wisdom, and faith. ✨ If you’ve been thinking about your financial future and want clarity on your next steps, I’d love to be a resource. Let’s connect: https://connect.thrivent.com/sofia-hernandez #FinancialAdvisor #FaithAndFinance #ContinuousLearning #WomenInFinance #FinancialPlanning #ClientFocused

🌟 Advanced Tip for Professional Women 🌟 At the Inspired Women event, I was reminded of the power of connection and purpose. When women gather with intention, transformation begins—not just in our personal lives, but in our finances too. 💡 Advanced Strategy: Move beyond a simple budget and create a Values-Based Spending Plan. This approach transforms money from a source of stress into a tool for freedom—directing every dollar toward what matters most: family, future, and faith. 📖 “The plans of the diligent lead surely to abundance, but everyone who is hasty comes only to poverty.” — Proverbs 21:5 ✨ Imagine the impact when your financial house is strong: ✔️ Stability today ✔️ Growth for tomorrow ✔️ A legacy for generations I’m grateful for events like Inspired Women that remind us: we are not just managing money—we’re shaping futures. 👉 Let’s connect if you’re ready to align your finances with your values and step boldly into financial confidence. #InspiredWomen #Financialconfidence #WomenProfessionals #FaithAndFinance #BiblicalWisdom #FinancialPlanning

🌟 Advanced Tip for Professional Women 🌟 At the Inspired Women event, I was reminded of the power of connection and purpose. When women gather with intention, transformation begins—not just in our personal lives, but in our finances too. 💡 Advanced Strategy: Move beyond a simple budget and create a Values-Based Spending Plan. This approach transforms money from a source of stress into a tool for freedom—directing every dollar toward what matters most: family, future, and faith. 📖 “The plans of the diligent lead surely to abundance, but everyone who is hasty comes only to poverty.” — Proverbs 21:5 ✨ Imagine the impact when your financial house is strong: ✔️ Stability today ✔️ Growth for tomorrow ✔️ A legacy for generations I’m grateful for events like Inspired Women that remind us: we are not just managing money—we’re shaping futures. 👉 Let’s connect if you’re ready to align your finances with your values and step boldly into financial confidence. #InspiredWomen #Financialconfidence #WomenProfessionals #FaithAndFinance #BiblicalWisdom #FinancialPlanning

🔄 Empresaria latina, aprovecha este momento para revisar y fortalecer tus finanzas. Este es un buen momento para detenerte, evaluar cómo va todo y hacer los ajustes necesarios para terminar el año con fuerza. No se trata sólo de tu negocio, también de tu legado como mujer visionaria Aquí tienes tres movimientos financieros clave para cerrar el año con estrategia y seguridad: 1️⃣ Revisa tu flujo de efectivo Pon atención a tus números. Haz un pronóstico para los próximos meses y arma un fondo de emergencia (tres a seis meses de gastos de tu negocio). Tener tranquilidad financiera te da poder. 2️⃣ Protege tu legado Como mujeres, solemos liderar con el corazón, pero un legado necesita estructura. Revisa la situación legal de tu empresa, actualiza tus documentos importantes y considera un seguro de personas clave si otros dependen de tu liderazgo. 3️⃣Planea con intención Abre un plan de retiro (Solo 401(k) o SEP IRA) para pagar menos impuestos y asegurar tu futuro. Las mujeres inteligentes construyen riqueza con intención, no con presión. 💡 Muchos negocios de mujeres latinas están prosperando hoy, pero no siempre están preparados para el futuro. Tú puedes romper ese ciclo. ✨ La esperanza también es una estrategia, especialmente cuando la respaldas con acción decidida y sabia. 🤝 Si quieres hacer crecer tu negocio con propósito y protección, contáctame. No tienes que hacerlo sola. Inglés podrías ser el único idioma disponible. Visita thrivent.com/social para ver divulgaciones importantes.

🔄 Empresaria latina, aprovecha este momento para revisar y fortalecer tus finanzas. Este es un buen momento para detenerte, evaluar cómo va todo y hacer los ajustes necesarios para terminar el año con fuerza. No se trata sólo de tu negocio, también de tu legado como mujer visionaria Aquí tienes tres movimientos financieros clave para cerrar el año con estrategia y seguridad: 1️⃣ Revisa tu flujo de efectivo Pon atención a tus números. Haz un pronóstico para los próximos meses y arma un fondo de emergencia (tres a seis meses de gastos de tu negocio). Tener tranquilidad financiera te da poder. 2️⃣ Protege tu legado Como mujeres, solemos liderar con el corazón, pero un legado necesita estructura. Revisa la situación legal de tu empresa, actualiza tus documentos importantes y considera un seguro de personas clave si otros dependen de tu liderazgo. 3️⃣Planea con intención Abre un plan de retiro (Solo 401(k) o SEP IRA) para pagar menos impuestos y asegurar tu futuro. Las mujeres inteligentes construyen riqueza con intención, no con presión. 💡 Muchos negocios de mujeres latinas están prosperando hoy, pero no siempre están preparados para el futuro. Tú puedes romper ese ciclo. ✨ La esperanza también es una estrategia, especialmente cuando la respaldas con acción decidida y sabia. 🤝 Si quieres hacer crecer tu negocio con propósito y protección, contáctame. No tienes que hacerlo sola. Inglés podrías ser el único idioma disponible. Visita thrivent.com/social para ver divulgaciones importantes.

