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Live Generously

Our team is proud of our members community involvement. We enjoy helping members with utilizing their Thrivent Action Teams and Choice Dollars. You can't go a day in New Ulm without seeing someone wearing our awesome Live Generously t-shirts!
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Community Impact

Giving back is an important part of who we are. We believe strong communities are built through service, involvement, and consistent support. Our team is proud to invest time, leadership, and resources into organizations and events that strengthen education, families, and local opportunities.


Our team members are actively involved in the community in meaningful ways. Amy serves as a volunteer teacher with Junior Achievement, was the 2026 Women’s Networking Event Chairperson, and is a member of the Wilkommen Committee. Tim serves on several local boards, including the Oak Hills Foundation Board, Oak Hills Operating Board, Sunset Apartments Board, and the New Ulm Area Bowling Association Board. Cole and Maddie are proud sponsors and members of HYPE, and our office is an active member of the New Ulm Chamber of Commerce.


In 2025, we were honored to sponsor the Rolling Thunder Golf Outing, a New Ulm Junior Baseball Association team, and the New Ulm City Bowling Tournament. We also supported several impactful community events and look forward to continuing that support in 2026, including the Tea for Cancer Foundation Gala, JA Big Bowl, Oak Hills Foundation Bowling Tournament Fundraiser, Mingle with a Purpose, the Minnesota Valley Lutheran High School Gala, and the Upper Midwest Classic Baseball Tournament.


Looking ahead, we are proud to be a sponsor of the Cornerstone Lutheran / Mt. Olive Lutheran Gala in March 2026.


We are grateful for the opportunity to serve and support the organizations that make our community a better place to live, work, and grow.

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About New Ulm Area Group

When you work with the New Ulm Area Group, you will have an entire team of professionals focusing on what is important to you.


Our practice includes:

 

• A team approach with guidance based on your values and goals.


• Core values of faith, generosity, integrity, and communication.


• A comprehensive set of solutions, including family and income protection, education funding options, retirement accumulation and distribution strategies, estate planning, and legacy strategies.


• Timely communication, a variety of specialties, and an extensive industry experience.


Click on one of the links below to book an appointment:

Book a meeting with Tim Reinke

Book a meeting with Amy Pearson

Book a meeting with Cole Ranweiler

Book a meeting with Maddie Pearson

Tim Reinke

Tim Reinke

MBA, FIC

Guiding hundreds of families with Thrivent since 2006, Tim has learned that his financial wisdom alone is not enough. You bring wisdom as well. You’re the expert on your life and how you want to live; he’ll provide the expertise in the financial tools and processes to help you live that life. He specializes in comprehensive retirement planning, investments, estate and tax planning strategies and legacy planning.  He’s passionate with helping his members and clients achieve their financial goals and objectives, be wise with money and give back to their communities.  Tim is a loving family man and is married to Sandy. They have one daughter, one son, a grandson and 3 Labrador Retrievers.  He loves to hunt pheasants, bowl, fish and spend time with family.  Tim is very involved in the community and serves on various Boards and Committees in the New Ulm area.

Title

Associate

State(s) Licensed
AZ, FL, IA, MN, MO, MT, NV, SD, WI,
Website
https://connect.thrivent.com/tim-reinke
Email
tim.reinke@thrivent.com
Phone
507-354-4413
    Amy Pearson

    Amy Pearson

    RICP®, CLTC®

    I began my career as a teacher, where I discovered how much I enjoy helping others learn and grow. Nearly ten years ago, I made the transition into financial advising so I could continue teaching in a new way—by helping people learn how to be wise with their money. Over the years, I’ve learned that people have a wide range of confidence levels when it comes to saving and managing what they’ve been given. My goal is to meet clients where they are, provide clear guidance, and help them move forward with confidence.

    I specialize in creating tax-savvy retirement and legacy plans that help clients make the most of what they’ve built while preparing for the future. Whether it’s developing a retirement income strategy or structuring a legacy plan, I strive to make complex financial decisions understandable and manageable.

    Outside of work, I enjoy staying active by working out, playing golf, and traveling with my family. I also value being involved in my community and volunteer with the New Ulm Chamber of Commerce, Junior Achievement, MLC, MVL, and my church.

    Title

    Financial Advisor

    State(s) Licensed
    AZ, FL, IA, MN, MO, MT, NV, SD, TX, UT, WI,
    Website
    https://connect.thrivent.com/amy-pearson
    Email
    amy.pearson@thrivent.com
    Phone
    507-354-4413
    Cole Ranweiler

    Cole Ranweiler

    I’m a financial advisor with deep roots in the New Ulm community, passionate about helping people achieve financial confidence. I was born and raised in New Ulm and have lived here my entire life. I graduated from New Ulm High School in 2021 and went on to play baseball at Minnesota State University, Mankato, where I earned my Business degree in the Spring of 2025.


    From a young age, I’ve been fascinated by finances—some of my earliest memories involve counting coins at the kitchen table and making mini budgets with my brother. That early interest grew into a lifelong passion for helping others make smart financial decisions.


    You may recognize me from the New Ulm Brewers—I’ve always loved baseball, and being part of the team has been a great way to stay connected to the community.


    New Ulm isn’t just where I’m from—it’s where I plan to build my future. I’m excited to raise a family here, give back to the community that raised me, and help others pursue their financial goals with confidence.

    Title

    Financial Advisor

    State(s) Licensed
    MN, TX, WI,
    Website
    https://connect.thrivent.com/cole-ranweiler
    Email
    cole.ranweiler@thrivent.com
    Phone
    507-354-4413
      Madeleine Ranweiler

      Madeleine Ranweiler

      I graduated from Minnesota State University in Mankato in 2025 with a degree in Business Administration. I’m passionate about helping members of our community and finding ways to support its growth. As a licensed life and health insurance professional, I especially enjoy working alongside our team to assist clients with their Medicare needs, ensuring they feel confident and supported in their decisions. Outside of work, I cherish time spent with my family and my husband, Cole. I have a passion for swimming and enjoy staying active by playing sand volleyball.

      Title

      Insurance Associate

        Emily Mullenbach

        Emily Mullenbach

        Emily helps to build our marketing strategies, create streamlined consistent messaging along with purposeful engagement on our social media accounts. 

        Title

        Insurance Office Professional