Endeavor Financial Group

At Endeavor Financial Group, everything we do starts with a relationship. We believe financial planning is more than numbers—it’s about people, purpose, and the dreams that inspire you to move forward.

Whether you’re a growing family, a business owner, or someone approaching retirement—or already living in it—we take the time to understand your full financial picture and what matters most to you. Your faith, your values, your goals—they all shape a strategy that’s both personal and powerful.

Our mission is simple: Dream. Plan. Enjoy Life.

We’re here to help you dream boldly about the future, create a clear and confident plan, and enjoy the life you’re working so hard to build.

As a team, we combine forward-thinking innovation with time-tested wisdom to provide personalized advice and meaningful support. You’ll never be just a number—you’re a partner in a journey we take seriously.

We walk alongside you with clarity, purpose, and care—helping you live generously, lead boldly, and stay focused on what truly matters.

Team Intro

At Endeavor Financial Group, everything we do starts with a relationship. We believe financial planning is more than numbers—it’s about people, purpose, and the dreams that inspire you to move forward.

Whether you’re a growing family, a business owner, or someone approaching retirement—or already living in it—we take the time to understand your full financial picture and what matters most to you. Your faith, your values, your goals—they all shape a strategy that’s both personal and powerful.

Our mission is simple: Dream. Plan. Enjoy Life.

We’re here to help you dream boldly about the future, create a clear and confident plan, and enjoy the life you’re working so hard to build.

As a team, we combine forward-thinking innovation with time-tested wisdom to provide personalized advice and meaningful support. You’ll never be just a number—you’re a partner in a journey we take seriously.

We walk alongside you with clarity, purpose, and care—helping you live generously, lead boldly, and stay focused on what truly matters.

Our story

Proudly serving Northwest Ohio from our offices in Napoleon and Van Wert for over 45 years!

Our focus is personal customer experience assisting individuals, couples, and families on their financial journey.

Our team

Matt Crandall

FIC

Founder, Financial Advisor

Dave Crandall

RHU®, LUTCF®, FIC

Co-founder, Financial Consultant

Carl Etzler

FIC

Sr. Principal, Financial Advisor

Bradley Musshel

Sr. Associate Financial Advisor

Marcia Gobrogge

FIC

Associate Financial Advisor

Christopher Ridley

Financial Advisor, Director of Practice Development

Phillip Summersett

Financial Advisor

Michael Etter

Financial Advisor

How we work with you

We invest our time in learning more about you and your loved ones. Our financial expertise and comprehensive advice help you see where you stand today, tomorrow and beyond.

Our solutions

Dedicated planning services

Comprehensive advice and financial strategies that are in your best interest.

Advice services

Achieve financial clarity and confidence as you work toward your financial goals and dreams.

Life insurance

Life insurance isn't one-size-fits-all. There’s a range of types and features to consider—many of which can be customized to your individual needs.

About Thrivent

A different kind of financial company

Thrivent is a member-owned financial services organization offering advice, investments, insurance, banking and generosity programs to help clients make an impact on the people, causes and communities they love.

Where Money Means More™

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Thrivent membership benefits

When you join Thrivent, you become part of something bigger. You share in the collective ownership of our company and you’re part of a community of people looking out for others. In addition to Thrivent’s financial expertise and solutions, membership provides eligible clients with tools and resources to make it easy to give of yourself and live a more meaningful life.

Strong and stable

We are proud to be part of Thrivent, a company with a long heritage of financial strength and fiscal stability. For more than 120 years, Thrivent has helped people build their financial futures and live more generous lives. Today, Thrivent is a Fortune 500 company, offering a full range of expert financial solutions, serving more than 2.4 million clients, as well as the communities in which they live and work.