Our story

Built on legacy. Strengthened by service. Growing through relationships.

Endeavor Financial Group began with a simple yet powerful belief: that financial planning is most effective when it’s built on relationships, trust, and values. That belief was first lived out in 1979, when Dave Crandall entered the financial services industry with Aid Association for Lutherans (AAL)—an organization that would later help form Thrivent.

For over 46 years, Dave has served individuals, families, and business owners with humility, dependability, and a heart for helping others. His approach was never about sales—it was about service. And it created a ripple effect that would help shape the future of the firm.

In 1999, Carl Etzler joined the profession. With a passion for leadership, business planning, and client advocacy, Carl brought his own energy and vision to the mission. Now in his 26th year, Carl continues to be a pillar of stability and wisdom to clients and team members alike.

The next generation stepped in when Matt Crandall, Dave’s son, chose to carry the torch. Having grown up watching firsthand the hard work, consistency, and care his father poured into his clients, Matt was drawn to the same mission—but with a mindset for growth and innovation. Combining that legacy with strategic planning, technology, and a deep respect for client relationships, he launched Endeavor Financial Group.

Today, Endeavor is a multi-advisor firm with offices in Napoleon and Van Wert, serving families, business owners, and retirees throughout Northwest Ohio and beyond. As we’ve grown, it has only been with one goal in mind—to better support our clients. We remain deeply rooted in the values that started it all: relationships over transactions, service over sales, and people over process.

Our team continues to grow not because of ambition, but because of care. As we deepen relationships, expand services, and invest in talent, we remain committed to a singular purpose:

Helping people Dream boldly, Plan confidently, and Enjoy life fully.

From one generation to the next, we’re honored to carry this story forward—with you.