The Shoreline Group is a dedicated team of financial advisors and staff committed to helping individuals and families work toward becoming good stewards of their financial decisions. By taking the time to understand what truly matters to each client, we go beyond merely analyzing financial numbers to uncover deeper goals, values and aspirations. We prioritize building meaningful relationships, helping ensure each financial strategy is not only practical but also aligned with our clients’ personal beliefs and life ambitions.
Rooted in out Christian faith, we view our work as a calling to bring light and a sense of reassurance into the often complex world of financial planning. With empathy and expertise, Shoreline Group aims to alleviate the worries and stress many people associate with managing their finances. Our mission is to provide thoughtful guidance and unwavering support, empowering clients to navigate their financial journeys with clarity, confidence and a sense of purpose.
With offices across central and southern Wisconsin, Shoreline Group proudly serves clients throughout the United States.
The Shoreline Group is a dedicated team of financial advisors and staff committed to helping individuals and families work toward becoming good stewards of their financial decisions. By taking the time to understand what truly matters to each client, we go beyond merely analyzing financial numbers to uncover deeper goals, values and aspirations. We prioritize building meaningful relationships, helping ensure each financial strategy is not only practical but also aligned with our clients’ personal beliefs and life ambitions.
Rooted in out Christian faith, we view our work as a calling to bring light and a sense of reassurance into the often complex world of financial planning. With empathy and expertise, Shoreline Group aims to alleviate the worries and stress many people associate with managing their finances. Our mission is to provide thoughtful guidance and unwavering support, empowering clients to navigate their financial journeys with clarity, confidence and a sense of purpose.
With offices across central and southern Wisconsin, Shoreline Group proudly serves clients throughout the United States.
Our story
Our goal is to help you attain financial clarity that aligns with your personal values and long-term needs so you can live more generously. Shoreline Group aims to take the stress out of wealth management, and strives to help you see money as a tool to enhance your life, as opposed to a weight that burdens your daily activities.
Our team
Our advice approach
Achieve financial clarity and confidence as you work toward your financial goals and dreams. Our advice approach is designed to be flexible to meet your needs and fluid enough to adapt to life changes. We'll start with a blueprint everyone's on board with and work from there.
How we work with you
When you work with us, you will have the knowledge, consistency, and support of our entire team no matter which office you choose to work with. Our range of expertise and life experiences make us an ideal partner for people looking for an ongoing advice-based relationship. We want to hear everything about you, including your beliefs, and unique situations, so we can help you with financial planning, investments, retirement and more.
Our solutions
Community impact
Thrivent membership benefits
When you join Thrivent, you become part of something bigger. You share in the collective ownership of our company and you’re part of a community of people looking out for others. In addition to Thrivent’s financial expertise and solutions, membership provides eligible clients with tools and resources to make it easy to give of yourself and live a more meaningful life.
Events
2025-03-11T00:00:00
Savvy Social Security Workshop
Join us as we cover these common questions: When should I
file for Social Security benefits? If I file and continue to work,
how will my benefits be affected? Will I pay taxes on my Social
Security benefits? Don’t miss out on potential opportunities to
maximize your retirement income.
Heavy appetizers will be served.
These sessions are hosted by Thrivent - Shoreline Group.
No products will be sold. Visit thrivent.com/social
2025-03-12T00:00:00
Savvy Social Security Workshop
Join us as we cover these common questions: When should I
file for Social Security benefits? If I file and continue to work,
how will my benefits be affected? Will I pay taxes on my Social
Security benefits? Don’t miss out on potential opportunities to
maximize your retirement income.
Heavy appetizers will be served.
These sessions are hosted by Thrivent - Shoreline Group.
No products will be sold. Visit thrivent.com/social
2025-03-15T21:30:00
Muskego Feeds: Thrivent Lead Sponsor Meal-Packing Event
Thrivent – Shoreline Group is proud to be the Lead Sponsor in partnership with Lakepoint Church Muskego and Kids Around the World for a special event that invites our clients, families, friends, and colleagues to give back and make a real difference. Together, we'll pack meals that will have a lasting global impact.
Join us as we bring together 100 volunteers—a key part of the 1,300 volunteers that day—showcasing Thrivent's commitment to community and inspiring generosity.
Event Details:
Location: Lakepoint Church, S63W13694 W Janesville Rd, Muskego, WI 53150
(Accessible from Highway 36 or I-43)
Who Can Attend: Thrivent clients, their families, friends, and colleagues. Kids 5+ are welcome to help pack!
Goal: Pack 40,000 meals in one hour.
Note: Need childcare for younger kids (ages 4 and under) from 3:30–4:30 PM? Please contact jen.grimme@thrivent.com to reserve a spot.
We look forward to you joining us in making a meaningful impact and showing the power of community.
No products will be sold: visit thrivent.com/social
News and insights
Investing basics: The complete guide for beginners
Investing may seem complex, but learning the basics can help prepare you to take the next step. From terminology 101 to learning how to assess your risk tolerance, this guide will help give you a foundational understanding of investing. If you’d like to align your investments with your financial goals, let’s set up a meeting.
Office information
Operating Hours:
Monday–Thursday: 8 a.m. to 5 p.m., Friday: 8 a.m. to 4 p.m., Saturday: by appointment
Address:
2608 Monroe St.Madison, WI 53711
Phone:
608-673-6130Operating Hours:
Monday–Saturday: 9 a.m. to 8 p.m.
Address:
2225 Cranston Rd.Beloit, WI 53511
Phone:
608-322-0847Operating Hours:
Monday–Friday: 9 a.m. to 5 p.m.
Address:
6121 Green Bay Rd.Kenosha, WI 53142
Phone:
262-652-8150Operating Hours:
Monday–Friday: 9 a.m. to 5 p.m.
Address:
927 Main St.Racine, WI 53403
Phone:
262-237-9275Operating Hours:
Monday–Friday: 9 a.m. to 5 p.m.
Address:
20935 Swenson Dr.Waukesha, WI 53186
Phone:
414-441-5952Operating Hours:
By appointment only
Phone:
608-673-6130Operating Hours:
By appointment only