Our story

Who we are 

Scott Herrmann started Shoreline Group to help people embrace their finances and make positive changes. After feeling lost in his previous career, Scott asked his minister for guidance. That conversation guided him to a career with Thrivent that enabled him to share his knowledge with people in the community and build an expansive team of financial advisors. Today, we are a dedicated and caring team that shares a passion for giving back and helping others feel blessed. 

What we do 

When you meet with us, you’ll find our team approach helps us create a financial plan that is personalized to fit you, your life, and your dreams. It’s an opportunity to bring clarity to where you are today, while building confidence for where you want to go tomorrow.  

For those starting their careers and families, we can help you develop financial plans for short- or long-term investments and college funds. For those looking at retirement, we can work with you on tax efficiency, retirement planning and life insurance.  

Our team also has knowledge and experience in the following areas: 

• Disability community  
• Female empowerment 
• Medicare support 
• Long-term care support 

What we believe 

We are mentors who find joy in enriching the lives of everyone around us. Our goal is to help you prepare for retirement by providing  knowledge that can be passed along to your children and other family members who will carry on your legacy. Working as one team across all offices, we utilize our financial advisors’ areas of expertise to bring our best to the table based on your needs.