Our team

Scott founded Shoreline Group and his office is located in Burlington. He specializes in estate strategies, retirement income planning, solutions for businesses, education funding strategies, life insurance and investments.
Outside the office, Scott enjoys home improvement projects, spending time with friends and family, serving on his church’s technology team and cheering for the Bears. Above all, he enjoys being with his wife, four adult children and seven grandchildren. He also loves helping others and looks for opportunities to give back often in the community.
About Scott Herrmann
Scott founded Shoreline Group and his office is located in Burlington. He specializes in estate strategies, retirement income planning, solutions for businesses, education funding strategies, life insurance and investments.
Outside the office, Scott enjoys home improvement projects, spending time with friends and family, serving on his church’s technology team and cheering for the Bears. Above all, he enjoys being with his wife, four adult children and seven grandchildren. He also loves helping others and looks for opportunities to give back often in the community.

Jason is located in Madison, WI and is ready to take a comprehensive look at your financial landscape to help craft a plan to help ensure you’re well positioned to reach your goals. I specialize in life insurance, retirement income planning, goal planning, and savings strategies. I am married to my wonderful wife, Julie, and we have 2 adult children. I am a Leukemia survivor and because of that support the Leukemia and Lymphoma Society – both financially and by volunteering. I am also heavily involved in the Boy Scouts of America and the Philmont Scout Ranch. In my spare time, I enjoy spending time with my wife, and golfing.
About Jason Mascitti
Jason is located in Madison, WI and is ready to take a comprehensive look at your financial landscape to help craft a plan to help ensure you’re well positioned to reach your goals. I specialize in life insurance, retirement income planning, goal planning, and savings strategies. I am married to my wonderful wife, Julie, and we have 2 adult children. I am a Leukemia survivor and because of that support the Leukemia and Lymphoma Society – both financially and by volunteering. I am also heavily involved in the Boy Scouts of America and the Philmont Scout Ranch. In my spare time, I enjoy spending time with my wife, and golfing.
Katie is located in Burlington. Her career is driven by her commitment to connecting people with the tools to help them live their best lives. For two decades, she worked as a therapist, resource coordinator and services manager, focusing on helping people access programs to improve their well-being. Katie joined Thrivent to continue her work in helping people create a better future for themselves, their families and their communities.
About Katie Cavanaugh
Katie is located in Burlington. Her career is driven by her commitment to connecting people with the tools to help them live their best lives. For two decades, she worked as a therapist, resource coordinator and services manager, focusing on helping people access programs to improve their well-being. Katie joined Thrivent to continue her work in helping people create a better future for themselves, their families and their communities.
Joe offices in Delavan and enjoys educating and walking alongside individuals and families on their financial journey. He is also passionate about assisting families with disabilities and can develop strategies to help them provide for their loved ones now and in the future. Whether someone is seeking advice about how to navigate their finances or simply wants to achieve greater financial confidence and clarity, Joe is here to help.
About Joe DeCiccio
Joe offices in Delavan and enjoys educating and walking alongside individuals and families on their financial journey. He is also passionate about assisting families with disabilities and can develop strategies to help them provide for their loved ones now and in the future. Whether someone is seeking advice about how to navigate their finances or simply wants to achieve greater financial confidence and clarity, Joe is here to help.
Will works at our Racine office and provides personalized financial guidance for people of all ages—from young adults to those who are already retired. His goal is to help clients find financial clarity and work toward making their dreams a reality.
Outside of work, Will and his wife keep busy with their three children. Will enjoys walking his dog to the lake and playing all types of games with his family and friends. He’s also actively involved with various charities and his church, Pentecost Lutheran.
About William Smith
Will works at our Racine office and provides personalized financial guidance for people of all ages—from young adults to those who are already retired. His goal is to help clients find financial clarity and work toward making their dreams a reality.
Outside of work, Will and his wife keep busy with their three children. Will enjoys walking his dog to the lake and playing all types of games with his family and friends. He’s also actively involved with various charities and his church, Pentecost Lutheran.

About Keith Dreger

Kristen joined Thrivent in 2016 and works at our Burlington office. Her attention to detail and ability to listen and understand are assets as she works with clients to help them achieve their financial goals. Kristen is a graduate of the University of Wisconsin – La Crosse where she earned a bachelor’s degree in finance with concentrations in risk, insurance and financial planning.
When she’s not at work, Kristen enjoys traveling and spending time outdoors with her husband and daughters.
About Kristen LaFranzo
Kristen joined Thrivent in 2016 and works at our Burlington office. Her attention to detail and ability to listen and understand are assets as she works with clients to help them achieve their financial goals. Kristen is a graduate of the University of Wisconsin – La Crosse where she earned a bachelor’s degree in finance with concentrations in risk, insurance and financial planning.
When she’s not at work, Kristen enjoys traveling and spending time outdoors with her husband and daughters.

Rebecca is located in Burlington and enjoys connecting with people of all ages. With a background in special education, Rebecca especially has a heart for children and adults with intellectual disabilities. She understands the challenges they face and can help them move forward with confidence.
Rebecca is married and has four cats. She is actively involved in her church ministry, where she works with youth and families and hosts weekly group gatherings.
About Rebecca Howard
Rebecca is located in Burlington and enjoys connecting with people of all ages. With a background in special education, Rebecca especially has a heart for children and adults with intellectual disabilities. She understands the challenges they face and can help them move forward with confidence.
Rebecca is married and has four cats. She is actively involved in her church ministry, where she works with youth and families and hosts weekly group gatherings.

Michael is located in Burlington and has nearly two decades of experience in human resources and operations. He is married and a proud parent of four children. Outside the office, Michael’s passion extends to doing missionary work and community service projects with his family. He strives to ensure a spirit of fun and togetherness remains at the heart of all their endeavors.
About Michael Bauer
Michael is located in Burlington and has nearly two decades of experience in human resources and operations. He is married and a proud parent of four children. Outside the office, Michael’s passion extends to doing missionary work and community service projects with his family. He strives to ensure a spirit of fun and togetherness remains at the heart of all their endeavors.

Diane joined Thrivent in 2015 and works from our Burlington office. She is passionate about serving her clients’ financial and insurance needs.
Diane is also a volunteer, board member and former president of Side by Side Lake Geneva, which is committed to helping families in need. In addition, she volunteers for the Geneva Lake Women’s Association, which supports community service projects and local charitable organizations. Her favorite hobbies include cooking and 5K canine trail runs.
About Diane Kennedy Nopenz
Diane joined Thrivent in 2015 and works from our Burlington office. She is passionate about serving her clients’ financial and insurance needs.
Diane is also a volunteer, board member and former president of Side by Side Lake Geneva, which is committed to helping families in need. In addition, she volunteers for the Geneva Lake Women’s Association, which supports community service projects and local charitable organizations. Her favorite hobbies include cooking and 5K canine trail runs.

Melissa is located in Burlington and coordinates our daily operations. She also specializes in servicing our clients’ life insurance needs and strives to provide extraordinary client service. In her spare time, Melissa enjoys traveling with her family and putting together puzzles.
About Melissa Baird
Melissa is located in Burlington and coordinates our daily operations. She also specializes in servicing our clients’ life insurance needs and strives to provide extraordinary client service. In her spare time, Melissa enjoys traveling with her family and putting together puzzles.

Jen assists the offices in Madison, Beloit, Delavan, Kenosha, Racine and Burlington. She joined Thrivent in 2016 with more than 10 years of experience working in the financial industry.
Jen lives in Lake Geneva with her husband, and they attend Immanuel Lutheran Church. In her spare time, she enjoys being outdoors. Jen is also the former secretary of a local ATV/UTV club, and during the summer months, you will find Jen out on the northern trails.
About Jen Grimme
Jen assists the offices in Madison, Beloit, Delavan, Kenosha, Racine and Burlington. She joined Thrivent in 2016 with more than 10 years of experience working in the financial industry.
Jen lives in Lake Geneva with her husband, and they attend Immanuel Lutheran Church. In her spare time, she enjoys being outdoors. Jen is also the former secretary of a local ATV/UTV club, and during the summer months, you will find Jen out on the northern trails.
Marco joined Thrivent in 2019 and works at our Madison office. He finds great fulfillment in helping clients work toward their financial goals and dreams.
When he’s not at the office, Marco enjoys spending time with his family and longtime girlfriend, who is a multi-lingual elementary school teacher. He is also an avid student of economics, history, literature, faith traditions and natural science. In addition, Marco frequently works on conservation projects, aided by the Thrivent Action Team program.
About Marco Mascitti
Marco joined Thrivent in 2019 and works at our Madison office. He finds great fulfillment in helping clients work toward their financial goals and dreams.
When he’s not at the office, Marco enjoys spending time with his family and longtime girlfriend, who is a multi-lingual elementary school teacher. He is also an avid student of economics, history, literature, faith traditions and natural science. In addition, Marco frequently works on conservation projects, aided by the Thrivent Action Team program.

Ashlee joined Thrivent in 2021 and works at our Burlington office. She answers the phone, processes back-office items and enjoys learning the ins and outs of the financial world.
Ashlee has twins who keep her busy, but in her spare time, she enjoys playing sand volleyball, traveling and spending time with family and friends.
About Ashlee Hemsing
Ashlee joined Thrivent in 2021 and works at our Burlington office. She answers the phone, processes back-office items and enjoys learning the ins and outs of the financial world.
Ashlee has twins who keep her busy, but in her spare time, she enjoys playing sand volleyball, traveling and spending time with family and friends.

About Laura White

Tia is located in Burlington, and she joined Thrivent in March of 2024. With a warm smile and a welcoming presence, Tia is the friendly face you’ll see when you walk through our doors. Whether answering calls, assisting clients or coworkers Tia is always ready to help with a positive attitude. She is passionate about learning and growing in the financial industry, constantly expanding her knowledge to better assist in any way she can.
In her free time Tia enjoys spending time outdoors with her son and dog, traveling to visit friends and family and painting.
About Tia Frazer
Tia is located in Burlington, and she joined Thrivent in March of 2024. With a warm smile and a welcoming presence, Tia is the friendly face you’ll see when you walk through our doors. Whether answering calls, assisting clients or coworkers Tia is always ready to help with a positive attitude. She is passionate about learning and growing in the financial industry, constantly expanding her knowledge to better assist in any way she can.
In her free time Tia enjoys spending time outdoors with her son and dog, traveling to visit friends and family and painting.