Our Story
About First Coast Group

We're proud to be Thrivent financial professionals. We provide personalized financial guidance to people at all stages of life. At Thrivent, we view money not as a goal, but as a tool — one that can afford you a life rich in meaning and gratitude. We believe humanity thrives when individuals make the most of all they've been given. We're here to help you do just that.

We are proud to be members of Nassau County Chamber of Commerce and Northeast Florida Christian Business Chamber.

First Coast Group Connection Quarterly Newsletter

https://www.thrivent.com/literature/firstcoastgroupnewsletter.pdf

Daniel Johnson
Daniel JohnsonFinancial AdvisorCFP®, ChFC®, FIC

"I was born in Minnesota and grew up in southern Illinois. I graduated with my bachelors in business management from Southern Illinois University in 1995. I moved to Jacksonville, Florida in 2003, started working with Thrivent in 2004 after being in the mortgage industry. I obtained my Certified Financial Planner designation in 2010 and my Chartered Financial Consultant designation in 2021. My practice involves fee based financial planning, insurance solutions, wealth transfer strategies, and asset management. For 22 years I have been trying to get people on the right financial path and inspiring them to live generously. I have been married for 31 years and have a 22-year-old son and a 24-year-old daughter. "

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Wendi Orr
Wendi OrrFinancial Advisor

"I am excited to be part of Thrivent and make a difference in the lives of our members and our community. I am very passionate about the company's purpose driven missions, and various generosity programs. I am a proud mother of two adult sons, and I am deeply involved in my community. I am an active member of Central Baptist Institutional Church, Tuskegee University National Alumni Association, and Alpha Kappa Alpha Sorority, Inc. In my free time, I enjoy quality moments with family, attending music concerts, traveling, reading, outdoor activities, and attending local events across the city.

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William Maicon
William MaiconAssociate

Bill has worked 25 years on Wall Street in equity investment with such firms as Merrill Lynch, ING, and Prudential. Bill is very passionate on following the markets and interpreting Market Volatility. Bill is enjoying all Florida has to offer.

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Jennifer Johnson
Jennifer JohnsonOffice Manager

“I was a Chicagoland native for almost half of my life, before moving to Florida some 23 years ago. We moved to Jacksonville sight unseen and have not regretted the move since. I love living in the Florida lifestyle of sun, sand, and pool! Before Dan and I started our family, I was in the home furniture and window covering business. Once we decided to have children, I stayed home with the kids until they were halfway through elementary school. When I decided to join the workforce again, I became an administrative assistant at the kids school and stayed there until Dan asked me to join his practice. With my experiences of volunteering, fundraising, and event planning, with church and school, it has been a very natural progression with me at Dan’s practice. The joke is I get to boss Dan around at home and at work.”

Join us at an upcoming eventWe’d love to have the opportunity to meet you. We host financial workshops, volunteer opportunities and Thrivent market updates.
Nights of Lights- Private Tram Tour at 6pm image
Nights of Lights- Private Tram Tour at 6pmSep 15, 2026, 7:00 PM UTC - Dec 5, 2026, 11:00 PM UTC
Ripley's Believe it or Not 19 San Marco Avenue, St Augustine, Fl 32084
Please join us on Saturday December 5th as we kick off the holiday season festivities while helping the homeless.Each participant is asked to bring Xmas stocking filled with men's hygiene products for the Salvation Army.Items include travel shampoo/conditioner, toothbrush/toothpaste with holder, travel mouthwash, brush/comb, bar soap/shower gel, hand sanitizer, 2 pairs of socks, razors, shaving cream, and a card game.No products or services will be sold.
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Office Location
Jacksonville Location
4887 Belfort Road Suite 109
Jacksonville, FL 32256
Phone904-559-8171Fax866-350-6074Hours
M – F: 9 a.m. – 5 p.m.

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 904-559-8171

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.