Our Story
About First Coast Group

We're proud to be Thrivent financial professionals. We provide personalized financial guidance to people at all stages of life. At Thrivent, we view money not as a goal, but as a tool — one that can afford you a life rich in meaning and gratitude. We believe humanity thrives when individuals make the most of all they've been given. We're here to help you do just that.

We are proud to be members of Nassau County Chamber of Commerce and Northeast Florida Christian Business Chamber.

First Coast Group Connection Quarterly Newsletter

https://www.thrivent.com/literature/firstcoastgroupnewsletter.pdf

Daniel Johnson
Daniel JohnsonFinancial AdvisorCFP®, ChFC®, FIC

"I was born in Minnesota and grew up in southern Illinois. I graduated with my bachelors in business management from Southern Illinois University in 1995. I moved to Jacksonville, Florida in 2003, started working with Thrivent in 2004 after being in the mortgage industry. I obtained my Certified Financial Planner designation in 2010 and my Chartered Financial Consultant designation in 2021. My practice involves fee based financial planning, insurance solutions, wealth transfer strategies, and asset management. For 22 years I have been trying to get people on the right financial path and inspiring them to live generously. I have been married for 31 years and have a 22-year-old son and a 24-year-old daughter. "

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Wendi Orr
Wendi OrrFinancial Advisor

"I am excited to be part of Thrivent and make a difference in the lives of our members and our community. I am very passionate about the company's purpose driven missions, and various generosity programs. I am a proud mother of two adult sons, and I am deeply involved in my community. I am an active member of Central Baptist Institutional Church, Tuskegee University National Alumni Association, and Alpha Kappa Alpha Sorority, Inc. In my free time, I enjoy quality moments with family, attending music concerts, traveling, reading, outdoor activities, and attending local events across the city.

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Mike Klein
Mike KleinAssociateFIC

“I spent 25 years in the distribution business before starting with AAL in 1999.

Most of my career was in Maryland, my home state, before moving to Florida in 2017.

I retired from full time advisor with Thrivent in 2020, and am currently in an Associate role, working part time for Dan.  I am a member of Hodges Blvd Presbyterian Church in Jacksonville since 2018.

My son and his wife are also living in FL, as well as my two grandchildren. When I am not working or babysitting grandchildren. You can find me traveling, playing golf and fishing.”

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William Maicon
William MaiconAssociate

Bill has worked 25 years on Wall Street in equity investment with such firms as Merrill Lynch, ING, and Prudential. Bill is very passionate on following the markets and interpreting Market Volatility. Bill is enjoying all Florida has to offer.

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Jennifer Johnson
Jennifer JohnsonOffice Manager

“I was a Chicagoland native for almost half of my life, before moving to Florida some 23 years ago. We moved to Jacksonville sight unseen and have not regretted the move since. I love living in the Florida lifestyle of sun, sand, and pool! Before Dan and I started our family, I was in the home furniture and window covering business. Once we decided to have children, I stayed home with the kids until they were halfway through elementary school. When I decided to join the workforce again, I became an administrative assistant at the kids school and stayed there until Dan asked me to join his practice. With my experiences of volunteering, fundraising, and event planning, with church and school, it has been a very natural progression with me at Dan’s practice. The joke is I get to boss Dan around at home and at work.”

Join us at an upcoming eventWe’d love to have the opportunity to meet you. We host financial workshops, volunteer opportunities and Thrivent market updates.
Cocktails for a Cause image
Cocktails for a CauseAug 6, 2026, 8:00 PM UTC - Sep 21, 2026, 8:00 PM UTC
Story & Song Bookstore Bistro 1430 Park Avenue, Fernandina Beach, Fl.
Please join us for a fun mixology class where we will be making two mulled cider cocktails with the Salty Girl.Our generosity partner for this event is Michas Place, a domestic abuse treatment center in Nassau County. Please bring a gift card in any donation amount for Walmart, Publix, Amazon, and local gas stations to this event.These are used by victims when they first arrive at the center.There is limited seating! Reserve your spot today!No products or services will be sold.
Little Acts, Big Impact Book Drive image
Little Acts, Big Impact Book DriveMay 26, 2026, 9:00 PM UTC - Sep 30, 2026, 9:00 PM UTC
4887 Belfort Road. Suite 109 Jacksonville. Fl 32256
We are excited to support the Friends of Augusta Savage Community Center Free Lending Library in Green Cove Springs by collecting new and gently used children's books throughout the month of September. Your contribution helps fills the shelves dedicated to inspiring young readers and expanding book access for local families. There are specific titles the library is hoping to add. To receive the requested book list, please email jennifer.johnson@thrivent.com.Thank you for helping us share the joy of reading with our youth.No products or services will be sold.
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Office Location
Jacksonville Location
4887 Belfort Road Suite 109
Jacksonville, FL 32256
Phone904-559-8171Fax866-350-6074Hours
M – F: 9 a.m. – 5 p.m.

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 904-559-8171

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.