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About Trail Ridge Associates

Trail Ridge Associates began in 1999 when Gene Elder started in Salt Lake City. Trail Ridge Associates has evolved into a team that includes Associates Jeff Losh, Kristi Peach, and Brandi Kroese and Office Professionals Erin Hummel and Hollie Hummel. Each person fills a very specific role to assist our clients in various ways. The reason we do what we do is we want to be helpful and feel like we have done good for someone else - to fix problems, find solutions, and be a connector of people. We know for a lot of people planning can be daunting. Whether it is fear of having done the wrong things in the past, embarrassment over not having done enough, or pride of having too much, working with Gene, Jeff, Kristi, or Brandi will help to put you onto a path of greater confidence in your own plan. Our practice prides itself on working with clients of any generation and every level. We feel it is never too early to start your planning process and never too late to make improvements along your journey.

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Investing in Larimer County

·        Loveland Habitat for Humanity

·        Zion Lutheran Church & Trinity Lutheran Church

·        Pathways Hospice

·        Food Bank of Larimer County

·        Thrivent Action Teams

Gene Elder

Gene Elder

CFP®, FIC

Gene has been married to his lovely wife Angie for 22+ years. He is the proud dad of two beautiful girls. Saving for college and trying to retire are very much on Gene’s mind right now. Being a financial consultant for 23 years doesn’t erase the need to plan ahead. His goal for his clients and his family (especially his girls) is to show them how to have a healthy relationship with money. He has a great sense of humor and you won’t experience any guilt or “why didn’t you?” questions coming out of his mouth. You will get empathy, a solid and workable plan, and assurance that today is a great day to plan for your financial future. Our goal is that you walk away with relief knowing you have a path to run on towards your financial future.


Book an Office meeting with Gene Elder

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Book a Phone meeting with Gene Elder

Title

Financial Consultant

State(s) Licensed
AK, AZ, CA Insurance Lic. #0M02672 , CO, FL, IA, ID, KS, MO, MT, NY, OK, OR, SD, TN, TX, UT, WA, WI, WY,
Website
https://connect.thrivent.com/gene-elder
Phone
(970) 744-4629
Bruce Tveten

Bruce Tveten

CFP®, ChFC®, LUTCF®, FIC

Title

Financial Consultant

State(s) Licensed
AZ, CA Insurance Lic. #0E80544 , CO, MT, TX, VA, WA,
Website
https://connect.thrivent.com/bruce-tveten
Phone
(720) 780-1940
    Jeff Losh

    Jeff Losh

    FIC

    Jeff and his better half Jennifer have lived in Northern Colorado since 2001, but Jeff is a native born having grown up just outside of Denver in Strasburg. Their two daughters, Macie & Lauren, are grown and flown (mostly). Macie is a Colorado Mesa graduate with a degree in Animation, Film and Motion Picture while Lauren is attending Texas State as a Political Science major. Jeff likes to stay active, working out at home or on the water or running an obstacle race with Lauren. Jeff also appreciates the importance of keeping your finances in shape, both for now and the future. Taking the fear out of planning, by creating an atmosphere where you can feel comfortable talking about your hopes and dreams, let Jeff help you put together a roadmap to a financial future you can feel good about.


    Book an Office meeting with Jeff Losh

    Book a Zoom meeting with Jeff Losh

    Book a phone meeting with Jeff Losh

    Title

    Associate

    State(s) Licensed
    AZ, CO, FL, ID, KS, NE, OR, TX, WY,
    Website
    https://connect.thrivent.com/jeff-losh
    Phone
    (970) 744-4629
    Brandi Kroese

    Brandi Kroese

    Brandi and her husband Kent live in Grand Junction, CO, where they enjoy camping, riding their side by side in the desert, and golfing. Their daughter is currently in high school but will soon be off to college officially leaving them as empty nesters. They have lots of family and friends that live in Wyoming, including two older children and their grandchildren, so when they are not camping and enjoying the outdoors of Colorado you will find them in Wyoming. Brandi understands the importance of balancing family life with your financial goals for retirement and college saving. Making sure that your individual goals and knowing what is important to you is her first task to accomplish. She then builds the plan around your needs and values to ensure you are successful and still able to enjoy life in the present.  


    Book a Meeting with Brandi Kroese

    Title

    Financial Advisor

    State(s) Licensed
    CO, WY,
    Website
    https://connect.thrivent.com/brandi-kroese
    Phone
    (970) 744-4629
    Kristi Peach

    Kristi Peach

    Kristi and her husband Brendon have two children, one in college and another getting ready to finish high school. They are all native Coloradans that have grown up and lived in the Northern Colorado region their entire lives. You can usually find her family enjoying athletic events, camping, hunting, or skiing in the Rocky Mountains. You can be sure the busy part of life doesn’t remove the concern and desire to ensure her kids’ plans for college are well in hand or that their retirement plan will be fully funded. With a background in Project Management, Kristi assists the team in making sure all the little details for your plan are put into place. You should feel confident knowing that you have an entire team of financial representatives helping you through each and every step along your financial journey.

    Title

    Associate

    State(s) Licensed
    CO,
    Website
    https://connect.thrivent.com/kristi-peach
    Phone
    (970) 744-4629
      Erin Hummel

      Erin Hummel

      Erin is one of the Office Professionals for the Trail Ridge Associates. Her main roles are greeting and helping members and assisting the team with administrative tasks. Erin and her husband Don have lived in Northern Colorado most of their lives. Simple pleasures include spending time with their three grown sons and their families (5 grandchildren!), reading, and hiking; they hope to travel more now that Don is semi-retired. At this point in her journey, she is grateful for the wise money counsel and financial planning assistance she and Don have received, helping them prepare for their kids’ college years and eventual retirement. She knows first-hand that connecting with trust-worthy and intelligent individuals for that guidance is vital.

      Title

      Office Professional

      Phone
      (970) 744-4629
        Hollie Hummel

        Hollie Hummel

        Hollie is an Office Professional for the Trail Ridge Associates. Hollie and her husband Nathan both grew up in Northern Colorado and have been married for 5 years. She came to work for Thrivent from a career in Cardiac Rehab after having her first child in 2020. She now has two little ones that are growing all too quickly. Hobbies include reading, spending time with family, and doing anything outside. She hopes to start gardening this summer. After paying off school debt and quickly realizing the need to save for her kids’ future, Hollie understands the importance of receiving solid financial guidance and making a plan that works for her and her family. 

        Title

        Office Professional

        Phone
        (970) 744-4629