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Sofia Hernandez

Advisor Image
Sofia Hernandez
Market Director
.
BFA™, CEPA®
4400 Post Oak Parkway Suite 450
Houston, TX 77027
Spanish-Speaking
Business Planning
About Me

Houston Financial Advisor Helping Families and Business Owners Build Wealth with Purpose


I help families and business owners achieve financial clarity, retirement confidence, and long‑term legacy planning—always aligned with their values.

I’m Sofia Hernandez, a faith‑driven financial advisor and Thrivent professional based in Houston. I specialize in financial planning, retirement strategies, and legacy solutions for those who want their money to reflect what matters most.

As featured on: NBC Houston (KPRC2) • Houston Chronicle

Finalist: InvestmentNews Excellence Award


What I Do

I transform complex financial decisions into a clear, fiduciary‑guided financial plan you can confidently act on.

Financial Planning for Business Owners

  • Business succession & legacy planning
  • Tax‑efficient growth strategies
  • Risk management & employee benefits

Financial Planning for Families & Couples

  • Personal financial planning & budgeting
  • Retirement income and protection strategies

Stewardship Planning for Pastors & Ministries

  • Faith‑aligned financial guidance
  • Coordinated planning support for congregations


I collaborate with CPAs and attorneys and provide customized planning dashboards—so you always know where you stand.


Why Clients Choose Me

  • Former entrepreneur: Real‑world insight into business, cash flow, succession, and risk
  • Bilingual financial advisor: Serving diverse and Hispanic communities with clarity and trust
  • Experienced educator: 100+ financial education seminars with churches and business networks
  • Media‑recognized: Featured on KPRC2 and in the Houston Chronicle


Looking for a financial advisor who understands your values and goals?

Schedule a 30‑minute virtual consultation to see if we’re a fit.

https://calendly.com/sofia-hernandez-thrivent

My qualifications
  • Bachelors of Business Administration/Management, Pontificia Universidad Catolica
  • Behavioral Financial Advisor™
  • Certified Exit Planning Advisor®
  • Series 6 - Investment Company Products and Variable Contracts Limited Representative
  • Series 7 - General Securities Representative
  • Series 63 - Licensed Securities Agent
  • Series 65 - Investment Adviser Representative
  • Securities Industry Essentials
  • Languages spoken: English, Spanish
Thrivent product and services may only be available in English.
My state licenses
  • California(Insurance Lic. #4394727)
  • Colorado
  • Florida
  • Georgia
  • Illinois
  • Kansas
  • Maryland
  • Michigan
  • Minnesota
  • Missouri
  • New Jersey
  • New York
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • Washington DC
  • Wisconsin

Insights

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✨ There is something powerful about women coming together with purpose. I was honored to be part of the Latin Women Initiatives event—an inspiring gathering that reminded me of what is possible when women come together to support, encourage, connect, and create opportunities for others. ❤️ The goal goes beyond celebrating women. It is about using our relationships, talents, resources, and influence to make a difference in our communities. One of the organizations recognized through the initiative was Small Places / Finca Tres Robles, whose work in Houston is helping strengthen community through food, education, opportunity, and connection. 🌱 But what stayed with me most was the collective spirit in the room. Because when women support women, we don’t have to do it alone. We can open doors for one another. We can share opportunities. We can lift someone else’s vision. We can turn connections into collaboration—and collaboration into impact. Together, we are stronger. Together, we can create change. Together, we can help our communities flourish. ✨ Grateful to be surrounded by women who understand that true leadership isn’t just about what we accomplish individually—it’s about what we can accomplish together. Here’s to more women connecting with purpose, leading with heart, and making an impact—together. ❤️ #LatinWomenInitiatives #WomenSupportingWomen #LatinaLeadership #WomenInLeadership #TogetherWeCan #CommunityImpact #LeadershipWithPurpose #Houston #WomenEmpoweringWomen
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I can make a friend in an elevator. Not because I always know the perfect thing to say, but because I am genuinely curious about people. I might ask, “What brought you here today?” or “What do you enjoy most about your work?” A short ride can become a meaningful connection when we listen with sincere interest. Some professionals tell me they could never build a relationship-based business because they are not natural networkers. I disagree. Networking is not about being the loudest person in the room. It is about being present, asking a thoughtful second question, and remembering someone’s story. That is also one of the most important qualities of a great financial advisor. People do not need another person talking at them. They need someone interested in understanding their goals, concerns, values, families, and dreams. You do not have to become someone else to build relationships. Start with curiosity. What is your favorite question to ask someone you just met? #RelationshipBuilding #FinancialAdvisor #Networking #Leadership
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Sometimes God answers a prayer through an unexpected phone call. Several years ago, I knew I wanted more than professional success. I wanted my work, faith, and values to point in the same direction. Then one day, I received a call. The person asked whether I would consider working with a faith-based Fortune 500 organization. I remember thinking, “God, is this the sign I have been waiting for?” It was not simply an opportunity to enter financial services. It was the possibility of building a career where faith, service, financial education, and generosity could coexist. That conversation changed the direction of my life. Today, I have the privilege of helping families pursue financial clarity and helping professionals explore careers where their values do not have to be left at the door. Sometimes we ask God to show us the entire plan. Often, He simply shows us the next step. The question is whether we will recognize it and have the courage to take it. Have you ever received an opportunity that felt like an answer to prayer? #FaithAndWork #PurposeDrivenCareer #FinancialAdvisor #ChristianLeadership Disclosures: thrivent.com/social
Join us at an upcoming eventWe’d love to have the opportunity to meet you. We host financial workshops, volunteer opportunities and Thrivent market updates.
Create more breathing room with Money Canvas® image
Create more breathing room with Money Canvas®Jan 5, 2026, 5:00 AM UTC - Jan 5, 2027, 5:00 AM UTC
Healthy Budgeting Program
Registration: https://www.thrivent.com/what-we-offer/generosity/money-canvas.htmlMoney Canvas®️ is a free online program that helps you build healthier budgeting, saving, and spending habits. Over the course of three virtual sessions with your Money Guide, you will build confidence and learn to manage your money mindfully. Money Canvas offers three guided sessions that work together to help you free up more money to put toward your financial priorities. Your Money Guide will stick with you throughout the program and help you build new money management skills at your own pace. Each session lasts about one hour and tackles a unique aspect of day-to-day finances. Coaching is available in English and Spanish visit thrivent.com/moneycanvas or click on the REGISTER button to visit the Money Canvas website.No products will be sold. For additional disclosures, see thrivent.com/social 
RegisterLearn more
Thrivent Action Teams image
Thrivent Action TeamsJan 5, 2026, 5:00 AM UTC - Jan 5, 2027, 5:00 AM UTC
In the Community
Make a difference in your community, with your community! Supporting your community is easy with Thrivent Action Teams. Apply to lead a group in a fundraiser, educational event or service activity. Then, gather a team of volunteers to make an impact together. Thrivent provides a customized kit of resources, along with up to $250 of seed money, to kickstart your project. Your team provides the passion to bring it to life. To learn more, visit our website at www.thrivent.com/actionteams or click on the REGISTER button to visit the Thrivent Action Team page on Thrivent.com.No products will be sold. For additional disclosures, see thrivent.com/social
RegisterLearn more
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Office location
Houston Location
4400 Post Oak Parkway Suite 450
Houston, TX 77027
Phone503-875-4799Hours

Monday – Friday: 9 a.m. – 6 p.m.

Saturday – Sunday: by appointment only

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Thrivent product and services may only be available in English.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations