Our Story
Our story

Who we are 

Scott Herrmann started Shoreline Group to help people embrace their finances and make positive changes. After feeling lost in his previous career, Scott asked his minister for guidance. That conversation guided him to a career with Thrivent that enabled him to share his knowledge with people in the community and build an expansive team of financial advisors. Today, we are a dedicated and caring team that shares a passion for giving back and helping others feel blessed. 

 

What we do 

When you meet with us, you’ll find our team approach helps us create a financial plan that is personalized to fit you, your life, and your dreams. It’s an opportunity to bring clarity to where you are today, while building confidence for where you want to go tomorrow.  

 

For those starting their careers and families, we can help you develop financial plans for short- or long-term investments and college funds. For those looking at retirement, we can work with you on tax efficiency, retirement planning and life insurance.  

 

Our team also has knowledge and experience in the following areas: 

  • Disability community  
  • Female empowerment 
  • Medicare support 
  • Long-term care support 

 

What we believe 

We are mentors who find joy in enriching the lives of everyone around us. Our goal is to help you prepare for retirement by providing  knowledge that can be passed along to your children and other family members who will carry on your legacy. Working as one team across all offices, we utilize our financial advisors’ areas of expertise to bring our best to the table based on your needs. 

Shoreline Group our story image 1
Scott Herrmann
Scott HerrmannWealth AdvisorChFC®, FIC, CKA®

Scott founded Shoreline Group and his office is located in Burlington. He specializes in estate strategies, retirement income planning, solutions for businesses, education funding strategies, life insurance and investments. 

  

Outside the office, Scott enjoys home improvement projects, spending time with friends and family, serving on his church’s technology team and cheering for the Bears. Above all, he enjoys being with his wife, four adult children and seven grandchildren. He also loves helping others and looks for opportunities to give back often in the community.   

Jason Mascitti
Jason MascittiFinancial AdvisorFIC

Jason is located in Madison, WI and is ready to take a comprehensive look at your financial landscape to help craft a plan to help ensure you’re well positioned to reach your goals. I specialize in life insurance, retirement income planning, goal planning, and savings strategies. I am married to my wonderful wife, Julie, and we have 2 adult children. I am a Leukemia survivor and because of that support the Leukemia and Lymphoma Society – both financially and by volunteering. I am also heavily involved in the Boy Scouts of America and the Philmont Scout Ranch. In my spare time, I enjoy spending time with my wife, and golfing.

Joe DeCiccio
Joe DeCiccioFinancial Advisor

Joe offices in Delavan and enjoys educating and walking alongside individuals and families on their financial journey. He is also passionate about assisting families with disabilities and can develop strategies to help them provide for their loved ones now and in the future. Whether someone is seeking advice about how to navigate their finances or simply wants to achieve greater financial confidence and clarity, Joe is here to help.  

Keith Dreger
Keith DregerAssociateChFC®, CLU®, LUTCF®, FICF, FIC
Kristen LaFranzo
Kristen LaFranzoFinancial AdvisorCFP®, BFA™

Kristen joined Thrivent in 2016 and works at our Burlington office. Her attention to detail and ability to listen and understand are assets as she works with clients to help them achieve their financial goals. Kristen is a graduate of the University of Wisconsin – La Crosse where she earned a bachelor’s degree in finance with concentrations in risk, insurance and financial planning.  

When she’s not at work, Kristen enjoys traveling and spending time outdoors with her husband and daughters.     

William Smith
William SmithFinancial Advisor
Jonathan Leonard
Jonathan LeonardFinancial AssociateFIC
Laci Cesar
Laci CesarFinancial Advisor

Laci is a dedicated Financial Advisor based in Burlington, WI who joined Thrivent in 2023. She brings a strong foundation in financial principles, backed by a BBA in Finance from the University of Wisconsin–Whitewater. Laci focuses on helping individuals and families make confident, informed financial decisions and is known for her empathetic approach, professionalism, and commitment to listening deeply to her clients’ goals. Grounded in her local community, she is passionate about empowering others to build a secure and meaningful financial future.

Outside of work, Laci enjoys spending time with family and friends and traveling.

Michael Bauer
Michael BauerOffice Professional

Michael is located in Burlington and has nearly two decades of experience in human resources and operations. He is married and a proud parent of four children. Outside the office, Michael’s passion extends to doing missionary work and community service projects with his family. He strives to ensure a spirit of fun and togetherness remains at the heart of all their endeavors. 

Diane Kennedy Nopenz
Diane Kennedy NopenzAssociate

Diane joined Thrivent in 2015 and works from our Burlington office. She is passionate about serving her clients’ financial and insurance needs.  

Diane is also a volunteer, board member and former president of Side by Side Lake Geneva, which is committed to helping families in need. In addition, she volunteers for the Geneva Lake Women’s Association, which supports community service projects and local charitable organizations. Her favorite hobbies include cooking and 5K canine trail runs. 

Melissa Baird
Melissa BairdInsurance Associate

Melissa is located in Burlington and coordinates our daily operations. She also specializes in servicing our clients’ life insurance needs and strives to provide extraordinary client service. In her spare time, Melissa enjoys traveling with her family and putting together puzzles. 

Jen Grimme
Jen GrimmeMarketing Coordinator

Jen is the Marketing Event Coordinator in the offices in Madison, Waukesha, Delavan, Kenosha, Racine, Waupun and Burlington. She joined Thrivent in 2016 with more than 10 years of experience working in the financial industry.  

Jen lives in Lake Geneva with her husband, and they attend Immanuel Lutheran Church. In her spare time, she enjoys being outdoors ATVing, Traveling and dancing.

Ashlee Hemsing
Ashlee HemsingOffice Professional

Ashlee joined Thrivent in 2021 and works at our Burlington office. She answers the phone, processes back-office items and enjoys learning the ins and outs of the financial world.  

Ashlee has twins who keep her busy, but in her spare time, she enjoys playing sand volleyball, traveling and spending time with family and friends. 

Laura White
Laura WhiteLicensed Associate
Tia Frazer
Tia FrazerOperations Professional

Tia is located in Burlington, and she joined Thrivent in March of 2024. With a warm smile and a welcoming presence, Tia is the friendly face you’ll see when you walk through our doors. Whether answering calls, assisting clients or coworkers Tia is always ready to help with a positive attitude. She is passionate about learning and growing in the financial industry, constantly expanding her knowledge to better assist in any way she can. 

In her free time Tia enjoys spending time outdoors with her son and dog, traveling to visit friends and family and painting.

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 262-806-7390

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.