Our Story
River Valley AssociatesRiver Valley Associates isn’t an office full of people you meet just once or twice. We have multiple locations with one vision & purpose. You’ll get to know the whole team as you build and implement a plan, call with questions, schedule your appointments, attend our social events, lead a Thrivent Action Team and introduce us to your friends and family. We’re here to make sure the financial guidance process is based on your goals and values. We’ll help you make decisions around your insurance, investing and retirement planning needs by getting to know what really matters to you. We see money as a tool, not a goal, and through this lens can accomplish more in bringing you financial clarity. Just like the body of Christ, we are uniquely talented parts to a team God has brought together to best serve you.Fully Invested in Western Wisconsin
Paul Dean
Paul DeanFinancial ConsultantFIC, RICP®
Paul is a driving force always pushing our team forward. Being able to adapt & be forward thinking to the future are giftings that are instilled in him. He has a natural ability to balance great knowledge with logical, practical terms that make sense, taking what is technical & breaking it down. He loves helping others, thus his passion for serving on the fire dept. & church. He is from the Menomonie area & is very active with his wife & 2 kids, loving all things sports related. View profile
Tanya Dean
Tanya DeanAssociate

Tanya's smiling face is sure to bring one to yours as well! Her zest for life is contagious. She is always active & on the move - while coaching her kids sports, running, & singing her heart out in worship. She is married to our rep Paul Dean & resides in the Menomonie area along with their 2 children. Together they are a force to be reckoned with! She is Paul's original office professional turned field representative. She is multi-talented & able to help with many deeper needs for clients.

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Sara Paradies
Sara ParadiesAssociateRICP®

Sara is proud to have been part of Thrivent for years. She desires to help people feel secure in their financial future & serve with care and compassion, using her financial expertise in practical and easy to understand ways. Sara married her husband Jay the summer of 2020, during the crazy pandemic. She & her new family enjoy anything outdoors, coffee with friends, serving in their church, and leading Dave Ramsey classes. Sara is blessed to serve individuals and families in the Chippewa Valley and St. Croix Valley regions.

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John Budin
John BudinFinancial AdvisorFIC

John has over 25 years of experience as a Financial Advisor for Thrivent. Educating others is his favorite part & he considers it a privilege to come alongside clients in retirement planning, specializing in offering tax-wise strategies. John lives in Sparta with his wife Kristi & together they have 3 grown children. He is the quintessential family man: his greatest joy is answering the call to serve his family as husband, dad, son, and brother. John is also an active man at the Budin's church, St. Paul's Lutheran in Onalaska, WI. 

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Kristi Budin
Kristi BudinAssociate Financial Advisor

Kristi is a shining star on this team. She always strives to encourage others & loves guiding them into both financial security & generosity into their local communities. Kristi works alongside of her husband in Sparta. Besides her family, she loves getting outdoors in many ways, often with John. Favorite activities include: gardening, kayaking, hiking, fishing, & camping. Kristi also loves to travel & has found the perfect combination to use this passion to serve others all around the world via Habitat for Humanity. She takes every opportunity to do this!

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Jessica Kilde
Jessica KildeOffice Professional

Jessica keeps us all organized & running smoothly throughout our offices. She wears multiple hats, from brokerage, office staff lead, & marketing to also being a pastor & nurse. Her passion is to help people, whether it be on the phone with clients, at home with family, or out & about in the community. She loves spending time outdoors with her family & enjoys cruising on the motorcycle, especially with a purpose though the Faith Riders motorcycle ministry. She resides in Cornell.

Edie Litzkow
Edie LitzkowOffice Professional

Edie is an asset to our team. She serves our clients & team while always at her best with her genuine welcoming smile to manage various needs. If you come into the office or pick-up the phone you will witness this first-hand. If she doesn't know the answer, you can rest assured she WILL find it. She not only does excellent work here at the office, but also enjoys spending as much time as she can with her well-loved family & serving her local church. Edie lives near Elk Mound.

Sara Ohman
Sara OhmanOffice Professional

Sara's bright, spitfire personality draws people in & is not easily forgotten. She is a go-getter & constantly learns new things to help get any job done. Sara is also a dedicated light to the team, always upbeat & ready to tackle any task that comes her way. Sara is a hands-on mom who enjoys being active with her family & faith. She resides in the Menomonie area.

Emma Dean
Emma Dean Office Professional

Emma has the life & vibrance that our team needs to keep us relevant with the upcoming generations. She is the newest member of our team & expands our horizons as she currently attends UW-La Crosse for a bachelors degree in Business Management. Emma already holds this Associates degree from CVTC & actively puts those skills to use here. She enjoys outdoor activities & iced chai lattes to cool off afterward. Emma loves to bake, even having had her own cupcake business during her high school years. She also happens to be the daughter of Paul & Tanya, helping us “keep it in the family”.

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 715-318-0581

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations