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About Piedmont Financial Associates

We are passionate about walking alongside our clients through every stage of life. We take a holistic and personal approach to financial planning, with specialties in investment planning, tax-efficient strategies, estate and legacy planning, protecting loved ones, and charitable giving.


As knowledgeable professionals who genuinely care about the people we serve, we work to align your financial decisions with your values — so your plan not only supports your life today, but also the impact you hope to make tomorrow.


Plans made today can shape not only your future, but the future of those you love — and we honor that responsibility with care and intention. We believe in thoughtful planning without shortcuts, one-size-fits-all solutions, or pressure-based sales. Instead, we focus on building meaningful, long-term relationships grounded in transparency, trust, and dependability. Our mission is to help you reach your financial goals while living generously and with purpose.

Kevin Hook

Kevin Hook

BFA™

Title

Financial Advisor

State(s) Licensed
AK, AL, AR Insurance Lic. #20326333 , AZ, CA Insurance Lic. #4346466 , CO, CT, DC, DE, FL, GA, HI, IA, ID, IL, IN, KS, KY, LA, MA, MD, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY,
Website
https://connect.thrivent.com/kevin-hook
Email
kevin.hook@thrivent.com
Phone
515-228-6531
    James Tobias

    James Tobias

    FIC

    Jay has been serving clients since 2000 and he has worked with clients of all types...those who are just starting out, pre-retirees, retirees and small business owners. Jay loves to help finances make sense for our clients and to help them put a plan in place to get where they want to be. Through collaborative discussions, a formalized process and ongoing reviews, we feel like we can help make a difference for our clients to help them achieve the goals that are important to them.

    Title

    Financial Advisor

    State(s) Licensed
    AL, CO, CT, DC, FL, GA, ID, MA, MD, ME, MI, MN, NC, NY, PA, RI, SC, TN, TX, VA, WV,
    Location

    Warrenton, VA

    Website
    https://connect.thrivent.com/james-tobias
    Email
    james.tobias@thrivent.com
    Phone
    540-680-2690
    Kevin Hook

    Kevin Hook

    Kevin has been serving clients since 2022, beginning as a solo advisor, then as part of Thrivent’s Virtual Advice Team, and now as a member of our team. As a strategist and skilled user of Thrivent’s planning tools, he will serve as your guide and help you navigate the best path forward on your financial journey.

    Whether you’re opening your first account, making a career change, approaching retirement, or planning the legacy you want to leave for the people and causes you care about, Kevin focuses on your goals. He takes the time to get to know you and ensures that you clearly understand both the “why” and the “how” behind every personalized recommendation made.

     

    Title

    Financial Advisor

    Phone
    515-228-6531
      Bob Schmiesing

      Bob Schmiesing

      LUTCF®, FIC

      Bob served our Thrivent clients full time for over 30 years and now serves in an Associate role as a part time advisor and mentor to the team. When he's not enjoying time being Grandpa to his grandchildren, Bob still loves to roll up his sleeves and help with the collaborative planning that is required to help our clients achieve their goals.

      Title

      Associate

      State(s) Licensed
      MA, MD, NC, VA,
      Location

      Charlotte, NC

      Website
      https://connect.thrivent.com/bob-schmiesing
      Email
      bob.schmiesing@thrivent.com
      Phone
      540-680-2690
        Allison Tobias

        Allison Tobias

        Allison joined the practice in 2025 with over 25 years of experience in medical office administration. She brings dedication, organization, and compassionate leadership to every environment she serves. As an experienced office professional, she understands the importance of efficiency, clear communication, and creating a supportive space for both clients and colleagues. Allison primary tasks include client correspondence and servicing, coordinating all of our client events and onboarding our new clients to their client portals as well. She is committed to providing clients with excellent service and works hard to meet their needs in an efficient manner. Outside of the office, Allison is a proud mother of four and grandmother of two. She values time with family and enjoys vacationing in warmer destinations whenever she can.

        Title

        Office Professional

        Phone
        540-680-2690
          Laura Welch

          Laura Welch

          Title

          Advanced Practice Support Specialist LIC

          Phone
          920-628-6522
            Mariah Larsen

            Mariah Larsen

            Title

            Practice Support Specialist - UNL

            Phone
            920-628-6522