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About North Central Florida Group

The North Central Florida Group isn’t an office full of people you meet just once or twice. We’re here to make sure the financial guidance process is based on your goals and values.

You’ll get to know the whole team as you schedule your appointments, build and implement a plan, call with questions, attend our social events, lead a Thrivent Action Team and introduce us to your friends and family.

We’ll help you make decisions around your insurance, investing and retirement planning needs by getting to know what really matters to you. We see money as a tool, not a goal, and through this lens can accomplish more in bringing you real satisfaction.
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Investing in the Gainesville Community

  • Volunteer, Peaceful Paths Domestic Abuse Network
  • Volunteer, Thrivent Action Teams
  • Member, Builder's Association of North Central Florida
  • Member, Greater Gainesville Chamber
  • Member, Better Business Bureau

Gainesville Office

DeAnna Edwards

DeAnna Edwards

FIC

Today, it's common to have multiple financial goals and concerns. That's why we offer several ways we can work with our members. We specialize in Retirement Income Planning, Legacy Planning and Portfolio Management. It's important to understand how different factors can affect your financial picture. We'll help you analyze your current situation. Develop an in-depth financial program. And help you implement an integrated financial strategy. Our team can also assist you by providing a product- or issue-based solution, or we can take a values-based approach to preparing for your financial future.


As a financial consultant, I have completed advanced education and licensing requirements. That means I can provide comprehensive, customized financial guidance to you. I also have access to a broader array of products and tools to help you address your financial and investment objectives. No matter what your goals, time horizon or risk tolerance level, I can help you take steps to achieve your goals.

Title

Financial Consultant

State(s) Licensed
AR Insurance Lic. #8201374 , CT , FL , GA , KY , MI , NC , SC
Location

Gainesville and Tallahassee Office

Website
https://connect.thrivent.com/deanna-edwards
Phone
352-226-8000
Dave Edwards

Dave Edwards

FIC

I help individuals and families develop a strategy to reach their financial goals and live generous lives. These financial goals could include:

  • Protecting the family with life insurance
  • Saving for retirement
  • Saving for a child’s college education
  • Charitable giving to their favorite organizations or causes.


Today, it's common to have multiple financial goals and concerns. That's why I take a broad-based approach to serving members. It's important to understand how different factors can affect your financial picture. I’ll help you analyze your current situation, develop an in-depth financial program, and help you implement an integrated financial strategy. I can also assist you by providing a product- or issue-based solution, or take a values-based approach to preparing for your financial future.

Title

Associate Financial Advisor

State(s) Licensed
FL , GA , NC
Location

Gainesville Office

Website
https://connect.thrivent.com/dave-edwards
Phone
352-226-8000