Our Story
Live Generously
Our team is proud of our members community involvement. We enjoy helping members with utilizing their Thrivent Action Teams and Choice Dollars. You can't go a day in New Ulm without seeing someone wearing our awesome Live Generously t-shirts!
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Community Impact

Giving back is an important part of who we are. We believe strong communities are built through service, involvement, and consistent support. Our team is proud to invest time, leadership, and resources into organizations and events that strengthen education, families, and local opportunities.

Our team members are actively involved in the community in meaningful ways. Amy serves as a volunteer teacher with Junior Achievement, was the 2026 Women’s Networking Event Chairperson, and is a member of the Wilkommen Committee. Tim serves on several local boards, including the Oak Hills Foundation Board, Oak Hills Operating Board, Sunset Apartments Board, and the New Ulm Area Bowling Association Board. Cole and Maddie are proud sponsors and members of HYPE, and our office is an active member of the New Ulm Chamber of Commerce.

In 2025, we were honored to sponsor the Rolling Thunder Golf Outing, a New Ulm Junior Baseball Association team, and the New Ulm City Bowling Tournament. We also supported several impactful community events and look forward to continuing that support in 2026, including the Tea for Cancer Foundation Gala, JA Big Bowl, Oak Hills Foundation Bowling Tournament Fundraiser, Mingle with a Purpose, the Minnesota Valley Lutheran High School Gala, and the Upper Midwest Classic Baseball Tournament.

Looking ahead, we are proud to be a sponsor of the Cornerstone Lutheran / Mt. Olive Lutheran Gala in March 2026.

We are grateful for the opportunity to serve and support the organizations that make our community a better place to live, work, and grow.

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About New Ulm Area Group

When you work with the New Ulm Area Group, you will have an entire team of professionals focusing on what is important to you.

Our practice includes:

 

• A team approach with guidance based on your values and goals.

• Core values of faith, generosity, integrity, and communication.

• A comprehensive set of solutions, including family and income protection, education funding options, retirement accumulation and distribution strategies, estate planning, and legacy strategies.

• Timely communication, a variety of specialties, and an extensive industry experience.

Click on one of the links below to book an appointment:

Book a meeting with Amy Pearson

Book a meeting with Cole Ranweiler

Book a meeting with Maddie Ranweiler

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Tim Reinke
Tim ReinkeAssociateMBA, FIC
Guiding hundreds of families with Thrivent since 2006, Tim has learned that his financial wisdom alone is not enough. You bring wisdom as well. You’re the expert on your life and how you want to live; he’ll provide the expertise in the financial tools and processes to help you live that life. He specializes in comprehensive retirement planning, investments, estate and tax planning strategies and legacy planning.  He’s passionate with helping his members and clients achieve their financial goals and objectives, be wise with money and give back to their communities.  Tim is a loving family man and is married to Sandy. They have one daughter, one son, a grandson and 3 Labrador Retrievers.  He loves to hunt pheasants, bowl, fish and spend time with family.  Tim is very involved in the community and serves on various Boards and Committees in the New Ulm area.View profile
Amy Pearson
Amy PearsonFinancial AdvisorRICP®, CLTC®

I began my career as a teacher, where I discovered how much I enjoy helping others learn and grow. Nearly ten years ago, I made the transition into financial advising so I could continue teaching in a new way—by helping people learn how to be wise with their money. Over the years, I’ve learned that people have a wide range of confidence levels when it comes to saving and managing what they’ve been given. My goal is to meet clients where they are, provide clear guidance, and help them move forward with confidence.

I specialize in creating tax-savvy retirement and legacy plans that help clients make the most of what they’ve built while preparing for the future. Whether it’s developing a retirement income strategy or structuring a legacy plan, I strive to make complex financial decisions understandable and manageable.

Outside of work, I enjoy staying active by working out, playing golf, and traveling with my family. I also value being involved in my community and volunteer with the New Ulm Chamber of Commerce, Junior Achievement, MLC, MVL, and my church.

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Cole Ranweiler
Cole RanweilerFinancial Advisor

I’m a financial advisor with deep roots in the New Ulm community, passionate about helping people achieve financial confidence. I was born and raised in New Ulm and have lived here my entire life. I graduated from New Ulm High School in 2021 and went on to play baseball at Minnesota State University, Mankato, where I earned my Business degree in the Spring of 2025.

From a young age, I’ve been fascinated by finances—some of my earliest memories involve counting coins at the kitchen table and making mini budgets with my brother. That early interest grew into a lifelong passion for helping others make smart financial decisions.

You may recognize me from the New Ulm Brewers—I’ve always loved baseball, and being part of the team has been a great way to stay connected to the community.

New Ulm isn’t just where I’m from—it’s where I plan to build my future. I’m excited to raise a family here, give back to the community that raised me, and help others pursue their financial goals with confidence.

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Madeleine Ranweiler
Madeleine RanweilerInsurance Associate

I graduated from Minnesota State University in Mankato in 2025 with a degree in Business Administration. I’m passionate about helping members of our community and finding ways to support its growth. As a licensed life and health insurance professional, I especially enjoy working alongside our team to assist clients with their Medicare needs, ensuring they feel confident and supported in their decisions. Outside of work, I cherish time spent with my family and my husband, Cole. I have a passion for swimming and enjoy staying active by playing sand volleyball.

Emily Mullenbach
Emily MullenbachInsurance Office Professional
Emily helps to build our marketing strategies, create streamlined consistent messaging along with purposeful engagement on our social media accounts. 
Join us at an upcoming eventWe’d love to have the opportunity to meet you. We host financial workshops, volunteer opportunities and Thrivent market updates.
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6th Annual Generosity TreeDec 6, 2026, 7:00 PM UTC - Dec 6, 2026, 10:00 PM UTC
New Ulm Country Club | 1 Golf Drive
Join us for an evening of good food, music, drinks, and even better company as we celebrate the spirit of generosity together.📅 Sunday, December 6🕓 1-4 p.m.📍 New Ulm Country ClubWe'll have Music SINGO, food, drinks, and plenty of holiday cheer.This year, we are honored to support NUMAS Haus, First Choice Pregnancy Service, and Ivy House. Our hope is to bring a little extra JOY to the Christmas season for the individuals and families these organizations serve. Here are the items they are in need of. NUMAS HAUS:Women’s Underwear (all sizes)Girls Underwear (all sizes)Pots/Pans Sets Saucepans Kitchen Utensil Sets Small Plastic Kitchen Drawer Dividers Small Room Fans Beach Towels Dry Shampoo Make Up Remover Wipes Clothing Hangers Alarm Clocks Queen Sheets Full Size SheetsHand Lotion Laundry Soap Vacuum Hair Dryers Dish Soap Household Toolkits Crock Pots Kids Silverware Sets Fabric Softener Shaving Razors Butter Dishes Bus Tokens (Heartland Express)Gas Gift CardsGrocery Store Gift CardsFirst Choice Pregnancy:Diapers sizes 4,5,6,7,8Hypoallergenic baby wash/soapUnscented baby lotionDiaper rash creamSensitive baby wipesSensitive laundry soapSocks newborn to 3TSleep N Play sleepers newborn to 3TWomens medium size winter glovesWinter hats/gloves for toddlersPull ups 2t-5tGift cards for gas/transportationIvy House:PlaydoughKinetic SandFinger PaintArts and Craft SuppliesKid size shovelsImaginative Play sets (kitchen/food, dress up, cash register, etc.)Fisher Price toys (cars, house, barn, castle, etc.)Yoto audio player for kidsYoto story cardsLego setsBeginner chapter booksGraphic novelsHoodies (boys and girls, size 6-14)Diapers- any brand and sizeWipesFree and Clear laundry soap7th generation bathroom cleanerNo products will be sold. For more information visit Thrivent.com/social.NUMAS Haus, First Choice Pregnancy, Ivy House, My Eye Photography by Shamara Hornick are not affiliated or endorsed by Thrivent.
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New Ulm Location
108 S Minnesota St
New Ulm, MN 56073
Phone507-354-4413Hours
M – F: 9 a.m. – 5 p.m.

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 507-354-4413

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations