Covenant Financial Group provides customized, thoughtful financial guidance to people in all life stages. Utilizing our industry expertise and dedication to helping others live generously, we will work with you to develop and execute personalized financial strategies in line with your needs, wants and values. And because we view money as a tool, not a goal, we’re uniquely positioned to help you build a life rich in meaning and gratitude.
At Covenant Financial Group, we pride ourselves on being dependable, transparent financial professionals, and we look forward to partnering with you on your journey. Give us a call today to get started.
Covenant Financial Group provides customized, thoughtful financial guidance to people in all life stages. Utilizing our industry expertise and dedication to helping others live generously, we will work with you to develop and execute personalized financial strategies in line with your needs, wants and values. And because we view money as a tool, not a goal, we’re uniquely positioned to help you build a life rich in meaning and gratitude.
At Covenant Financial Group, we pride ourselves on being dependable, transparent financial professionals, and we look forward to partnering with you on your journey. Give us a call today to get started.
Our story
Covenant Financial Group is proud to be a team of Thrivent financial professionals. Our years of experience allow us to serve a wide variety of financial needs that a client may have. We provide customized financial guidance to people at all stages of life, helping them be wise and increase generosity. Thrivent sees money not as a goal but as a tool that can allow a life rich in meaning and gratitude. We aspire to be the dependable first choice for our clients to use that tool, focusing on needs and helping to be wise with their money. Partner with us to focus on generosity.

Our advice approach
Achieve financial clarity and confidence as you work toward your financial goals and dreams. Our advice approach is designed to be flexible to meet your needs and fluid enough to adapt to life changes. We'll start with a blueprint everyone's on board with and work from there.
Our solutions
About Thrivent
Thrivent is a member-owned financial services organization offering advice, investments, insurance, banking and generosity programs to help clients make an impact on the people, causes and communities they love.
Where Money Means More™
Community impact
Thrivent membership benefits
When you join Thrivent, you become part of something bigger. You share in the collective ownership of our company and you’re part of a community of people looking out for others. In addition to Thrivent’s financial expertise and solutions, membership provides eligible clients with tools and resources to make it easy to give of yourself and live a more meaningful life.

Events

2026-08-11T22:00:00
2026 Open House
Mark your calendars for Tuesday, August 11th from 4-7pm. Our Covenant Financial Group team has grown significantly this past year and we have added new team members who we’d love for you to meet. We have also added more meeting rooms and a large conference room to accommodate this growth. We would love for you to join us at our Open House and meet the new members of our team. The grill will be fired up, brats and hot dogs will be served. Share with your friends and family, all are welcome! We hope to see you there!

2026-09-17T23:00:00
Social Security: Timing is Everything
As you approach retirement, Social Security decisions can feel complicated. And making the most of your benefits has a lot to do with when you apply. Join us for a dinner and presentation by Joel Groskreutz, Financial Advisor at Covenant Financial Group. You’ll get clear answers to your questions and practical guidance to help you understand your options and build a plan for what Social Security can mean for your retirement.
∙ When should I apply for Social Security?
∙ How can I maximize my benefits?
∙ How will this affect my spouse?
Call 608-768-8825 to reserve your spot. Seating is limited.
*No products will be sold
Thrivent.com/social

2026-09-22T22:30:00
Raising Financially Confident Kids workshop watch party
Come have dinner with us as we then watch and discuss the Raising Financially Confident Kids workshop together. This workshop provides parents and guardians with the tools and confidence to talk to their children about money in an age appropriate and empowering way. We will break down complex financial topics into simple, actionable conversations that plant the seeds of financial competency, responsibility and generosity from an early age.
Call 608-768-8825 to RSVP.
* No products will be sold.
News and insights



Office information
Address:
346 2nd StreetReedsburg, WI 53959
Operating Hours:
Monday: 8 AM to 3:30 PMTuesday: 8 AM to 5 PMWednesday: 8 AM to 5 PMThursday: 8 AM to 3:30 PMFriday: 8 AM to 12:00 PM










