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Joslyne Counselman

Advisor Image
Joslyne Counselman
Financial Advisor
.
FIC, RICP®, BFA™
Part of the Financial Synergy Group practice
Women's Markets
Tax Efficient Planning
Young Families
Retirement Planning
Who is Joslyne the Financial Advisor?
Who is Joslyne the Financial Advisor?

I'm proud to be a member of the Thrivent team since 2014. My passion centers around empowering my clients to pursue their financial dreams, no matter how big or small. I realize that finances can be emotional, and making decisions that are consistent with your values is one of the most difficult parts of achieving long-term financial goals. The good news is that I'm here to help with that! Working together with me as a guide, my clients feel more confident that they are progressing towards their financial goals while still honoring what is most important to them.


As someone who's married to a professor, I find value in constantly learning and refining my skills. I recently received my Retirement Income Certified Professional designation from American College, and I look forward to helping you explore the options for your future.

Who is Joslyne personally?
Who is Joslyne personally?

Outside of the office, I stay busy with family, friends, volunteering, and getting outside. I lead a non-profit organization with a great group called the North Allegheny Woman's Association (NAWA), which aims to unite, empower, and strengthen women in our area. I am proudly married to my husband, Josh, and we recently became homeowners in the North Hills of Pittsburgh! We love spending time with our “pet kids,” Simba, Bolt, Cutch, Benny and Rose. Our active lives outside of our careers keep us running (literally!) all over the country. To date, we have run anywhere from 5Ks to full marathons in 16 states, hoping to complete a race in each of the 50 states in our lifetime. Outside of traveling, you can find us supporting our local pro soccer club the Pittsburgh Riverhounds, imbibing at a local brewery, or exploring the great outdoors.

My "Why"
My "Why"

The day after my 19th birthday, I lost my dad unexpectedly at the young age of 46. My mom had raised me and my brother all our lives while my dad worked outside the home. With his passing, she instantly became responsible for playing both “mom and dad” overnight, and that quickly felt overwhelming. My dad owned his own business, so naturally we trusted that he took care of our personal finances just as well. Unfortunately, he did not have life insurance, and my family was doubly faced with grief and financial uncertainty. Thankfully, we had mounds of emotional support from friends and family to help us get back on our feet again. Nevertheless, I wish someone had shared with him how to plan for the unexpected. As a result, helping people be wise with money, no matter what stage of life or income level, is extremely important to me. 

Living Generously in Pittsburgh
Living Generously in Pittsburgh
  • Chair/President, North Allegheny Women’s Association
  • Board Member, Al’s Bike Drive
  • Volunteer, Allegheny County Parks Foundation
  • Volunteer, American Foundation for Suicide Prevention Western PA
Education & Accomplishments
Education & Accomplishments
  • FINRA Series 7 General Securities Representative
  • FINRA Series 63 Uniform Securities Agent State Law
  • FINRA Series 65 Uniform Investment Adviser Law
  • Life & Health Insurance Licenses
  • Retirement Income Certified Professional
  • Bachelor of Arts, Mathematics, Thiel College
  • Bachelor of Science, Actuarial Science, Thiel College
My qualifications
  • Fraternal Insurance Counselor
  • Retirement Income Certified Professional®
  • Behavioral Financial Advisor™
  • Series 6 - Investment Company Products and Variable Contracts Limited Representative
  • Series 7 - General Securities Representative
  • Series 63 - Licensed Securities Agent
  • Series 65 - Investment Adviser Representative
My state licenses
  • Arizona
  • Colorado
  • Delaware
  • Florida
  • Georgia
  • Illinois
  • Indiana
  • Maryland
  • Michigan
  • New Jersey
  • New York
  • North Carolina
  • Ohio
  • Pennsylvania
  • South Carolina
  • Texas
  • Utah
  • Virginia
  • West Virginia
  • Wisconsin

Insights

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Today, we celebrate an amazing advisor, teammate, and friend. As Cynthia Plazek prepares for retirement, we're reflecting on the countless lives she has touched throughout her career. Her passion for helping others, commitment to her clients, and willingness to share her knowledge have made a lasting difference to our team and community. Cindy, thank you for your 11 years of dedication, your guidance, your laughter, and the care you've shown to everyone around you. We wish you all the joy, adventure, relaxation, and time with family that retirement has to offer. 💐 Congratulations on this exciting new chapter. You've earned it! #CheersToCindy #RetirementCelebration #teamFSG
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🌟 Grand Opening Week Vendor Spotlight 🌟 One of the things we're most excited about as we settle into our new home is celebrating the amazing local businesses that make our community special! During Grand Opening Week, we'll be partnering with some incredible North Hills favorites to help make each event even more memorable: 🥪 Monday: Ribbon Cutting & Grand Opening Enjoy charcuterie and finger sandwiches from Graze Craze as we officially open our doors and celebrate this exciting milestone. 🥪🍪 Tuesday: Lunch & Learn Grab lunch at our office from Bob's Subs and a sweet treat from Baked True North while joining us for the update. 🍔🍦 Wednesday: Family Night Bring the family and enjoy dinner from PittsBurgers and ice cream from Bruster's during our biggest celebration of the week! ☕🍩 Thursday: Coffee, Donuts & Drop-In Open House Start your day with donuts from Donut Connection and fresh coffee from the Knockabout Coffee truck while touring our new space. We're proud to support local businesses and can't wait for you to experience some of the great flavors our community has to offer. Thank you to our vendor partners for helping make Grand Opening Week so special! 📍 FSG 🏢 9576 Perry Hwy, Suite 102 🎉 Join us during Grand Opening Week and celebrate with us! #GrandOpeningWeek #SupportLocal #NorthHillsPA #PittsburghBusiness #FSG #CommunityConnections #ShopLocal see thrivent.com/social for disclosures
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🍂 Life Insurance Awareness Month Wrap-Up 🍂 As Life Insurance Awareness Month comes to a close, we're reminded of an important truth: ❤️ Life insurance isn't really about insurance. It's about the people you love. Throughout September, we've shared tips, myths vs. facts, and reminders about the role life insurance can play in helping protect families, preserve dreams, and provide financial confidence during life's unexpected moments. If there's one takeaway we'd like to leave you with, it's this: ✅ Review your coverage after major life events. ✅ Make sure your beneficiaries are up to date. ✅ Ask questions and understand your options. ✅ Don't wait until it's too late to start the conversation. Whether you've recently reviewed your coverage or it's been a while, taking a few moments to revisit your plan can make a meaningful difference for the people who matter most. Here's to protecting what matters today while planning for tomorrow. 💙 #LifeInsuranceAwarenessMonth #ProtectWhatMatters #FinancialPlanning #FamilyFirst #FinancialSynergyGroup #LifeInsurance See thrivent.com/social for disclosures
Join us at an upcoming eventWe’d love to have the opportunity to meet you. We host financial workshops, volunteer opportunities and Thrivent market updates.
FSG Office Grand Opening Week image
FSG Office Grand Opening WeekOct 12, 2026, 2:00 PM UTC - Oct 16, 2026, 9:00 PM UTC
9576 Perry Hwy, Suite 102, Pittsburgh, PA 15237
The Financial Synergy Group is moving into their own office! To celebrate our new space we will be hosting an office grand opening week October 12th - October 16th, and we would love for you to stop in! More information to come! 
View all events→
Office location
Pittsburgh Location
9576 Perry Highway, Suite 102
Pittsburgh, PA 15237
Phone412-748-0625Hours

M – Th: 9 a.m. – 5 p.m.

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations