About Impact Advisors

Impact Advisors isn’t an office full of people you meet just once or twice. We’re here for the long haul to make sure the financial guidance process is based on your goals and values. You’ll get to know the whole team as you schedule your appointments, build and implement a plan, call with questions, attend our social events, lead a Thrivent Action Team and introduce us to your friends and family. We’ll help you make decisions around your insurance, investing and retirement planning needs by getting to know what really matters to you. We see money as a tool, not a goal, and through this lens can accomplish more impact and purpose which will bring you real satisfaction.

Impact in the community and abroad

  • Board Chair, Bridge Street Mission - Wausau, WII
  • Supporter, Leading with Power - Wausau, WI
  • Supporter and Volunteer, Hope Life Center - Wausau, WI
  • Volunteer, Ice Age National Scenic Trail
  • Member, Bible Truth Chapel - Wausau, WI
Joel Rueber

Joel Rueber


The Thrivent legacy on how to plan carefully and lead generous lives goes back a long way in the Rueber family. Starting as a child with enjoying the church picnics sponsored by Thrivent’s predecessor, AAL, to seeing over time and in so many ways how the organization and it’s Members care about others lead Joel to a career that couples his financial acumen with his passion for serving others. “Using Thrivent’s Life planning process has positioned my wife and I to be generous with our time, talents and whatever dollars the Lord provided for us along the way, protected us against events we couldn’t prevent or self protect against, all leading us to have a lot less worries and a lot more opportunities than most people our age. I love the opportunity to provide that same planning for our clients and who have confidence in us to be there guides along their life’s path.” Joel has a B.A, an M.A., and a M.B.A. all from the University of Iowa (Go Hawkeyes!). His first career was as a healthcare executive in a number of Health Finance positions but during which he served as a Thrivent volunteer and Chapter Leader/Treasurer. He joined Thrivent full time as an Associate in 2013, became a Practice Developer in 2018, and co-founded Impact Advisors in 2019. He and his wife Betsy have two adult daughters, three lively grandkids, and are avid gardeners.


Financial Advisor

State(s) Licensed