Our Story
Our story

At Fairway Financial Group, we lead with purpose-driven financial advice and work hard to ensure it’s in line with your unique needs and goals. Whether you’re just starting out, raising a family or already enjoying retirement, we can provide the guidance you need to stay on course.

Our team believes humanity thrives when individuals make the most of all they've been given. And we're here to walk alongside you on your financial journey to help you do just that. Call or email us today to learn more.

Newsletter Q2 2025

Team brochure

Thrivent magazine article

Fairway Financial Group our story image 1
Jeremy Cox
Jeremy CoxFinancial AdvisorFIC

Jeremy lives in Knoxville, Tennessee, with his wife, Rachel, and their daughters, Jessie Jean and Addie. Jeremy has been with Thrivent for more than a decade and is a lead advisor and the chief executive officer of our team. He is committed to serving others through his work, college ministry and mission trips around the world. Jeremy is a huge sports enthusiast and enjoys playing golf, running and all kinds of water sports.

Matthew Beatty
Matthew BeattyFinancial AdvisorFIC, CKA®

Matthew lives in Wilmington, North Carolina, with his wife, Adrienne, and their four kids: Jackson, Abigail, Bennett and Davis. He is a third-generation Thrivent financial advisor, our lead advisor and our team’s chief operating officer. Matthew is committed to helping families create and implement planning strategies that are tailored to their unique situation. When he is not working with families, Matthew loves spending time with his family outdoors. He’s also a huge sports enthusiast.

Kevin Littlejohn
Kevin LittlejohnAssociate

Kevin lives in Sunset Beach, North Carolina, with his wife, Kelly. He has three adult daughters (Kelsey, Katie and Kristin) and two grandchildren (Rowan and Leandro). Kevin has 30 years of experience in insurance, finance and marketing and serves as our team’s service advisor. He also specializes in Social Security, extended care and Medicare strategies. Kevin’s passion is educating clients and providing solutions to help them reach their goals.

James Dugan
James DuganFinancial AdvisorBFA™

Jimmy lives in Maryville, Tennessee with his wife Julia and their daughter Mary-Jane. Jimmy has been with Thrivent since 2019 and has served as an advisor and as a field leader helping develop new advisors join the career. He has come back to the full-time advisor role to get back to passion of helping clients plan for their futures and achieve the goals and aspirations that are important to them. In his free time he enjoys playing Golf, watching and attending sporting events, and taking trips to new and familiar places.

Jessamin Smith
Jessamin SmithDirector of Operations

Jessamin lives in Raleigh, North Carolina, and is our team’s operations manager. She is committed to providing clients with excellent service and works hard to meet their needs in an efficient manner. Outside of work, Jessamin is an avid hiker, reader and piano player.

Lyndsay McGhee
Lyndsay McGheeClient Service Administrator

Lyndsay has been married to her husband, Matthew, for 19 years. She is a proud mom to a daughter and son, Parker (16) and Deacon (14). Life stays busy and full between leading worship, leading a girl's high school small group, cheering from the sidelines at her kids' sporting events, and supporting the Tennessee Vols every chance she gets. She also has 2 dogs that bring immense joy, Layla and Navy.

William Collins
William CollinsClient Service Administrator

Will is a Knoxville native and is a graduate of Carson-Newman University where he obtained a degree in Finance and Economics and a Master of Business Administration. Will enjoys playing golf and is also a huge University of Tennessee sports fan and attends as many games as possible. Will and his fiancé Bethany recently tied the knot in March of 2025!

Nellya Istomin
Nellya IstominOffice Professional

Nelly lives in Knoxville, Tennessee. As a client service administrator, she is dedicated to answering client questions and helping with miscellaneous inquiries. She places great value on meeting clients’ needs and is known for her approachability. In her free time, Nelly enjoys traveling, gardening, reading and going hiking with family and friends.

Shannon Whitaker
Shannon WhitakerOffice Professional

Shannon lives in Wilmington, North Carolina with her husband Josh. They have 2 adult children Gracelynn, and Geoffrey. Shannon provides support for both of our office locations and strives to offer outstanding service and consistently works to fulfill our clients’ needs promptly and effectively. She is always ready for the next adventure and enjoys reading, traveling, and spending time outdoors with her family.

William Collins
William CollinsAssociate

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 910-777-3367

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations