Founder of Endeavor Financial Group

With 17 years of experience in financial services, Matt Crandall is the founder and lead advisor of Endeavor Financial Group. His passion for helping families and business owners make confident, values-driven financial decisions stems from years of mentorship and a front-row seat to entrepreneurship—growing up watching his dad run a small business shaped both his work ethic and client-first mindset.

Matt studied finance at Northwest State Community College and Bowling Green State University. He’s especially passionate about innovation and leveraging technology to create a modern, meaningful financial planning experience.

Outside the office, Matt is a proud father to Gavin and Makenna and an active youth sports coach. He’s spent years coaching both boys and girls in basketball and track & field and hopes to continue at the high school level. When he’s not coaching or advising, you’ll find him traveling, boating, cooking, fishing, or enjoying concerts and the outdoors with family and friends.

Matt remains deeply involved in his community through his church, local service boards, and St. Paul Lutheran School, where he recently served as School Board President. He’s also a lifelong Detroit Lions fan—proof that optimism runs deep

Co-Founder of Endeavor Financial Group

With over 42 years of dedicated service at Thrivent, Dave has been a trusted presence in Henry County, guiding clients through their financial journeys with expertise and care. His long-standing commitment to the community has made him a familiar face to many, as he continues to support families in achieving financial clarity and long-term success.

Dave and his wife, Jane, are proud parents of four adult children and the delighted grandparents of fourteen grandchildren. Family is at the heart of everything they do, and spending time with their loved ones is their greatest joy.

When he’s not working, Dave enjoys the peace and recreation that comes with lake life, especially boating and fishing. Beyond his personal interests, Dave is deeply involved in his church, St. Paul Lutheran Church in Napoleon, where he has served in a variety of leadership roles over the years. He is currently a member of the Board of Trustees, contributing his time and skills to support the church’s mission and growth.

Most of all, Dave and Jane cherish every moment spent with family, whether it’s gathering for holidays or simply enjoying the quiet moments together. Their commitment to faith, family, and community continues to guide everything they do.

Sr. Principal of Endeavor Financial Group

Since 2001, Carl Etzler has been helping clients create financial strategies that bring clarity, confidence, and lasting impact. With a strong focus on wealth transfer and legacy planning, Carl has guided hundreds of families in building plans that reflect their values and maximize generosity across generations. In recognition of his dedication and excellence, he was inducted into the Thrivent Hall of Fame in 2022.

Carl works alongside his wife, Jean, in their office—a true team effort rooted in care and commitment.

Outside of work, Carl is active in his community, serving on multiple boards and volunteering at the Ronald McDonald House in Columbus. A former softball coach, he led Crestview High School’s program for 21 years before retiring from the field.

In his downtime, Carl enjoys life with Jean, their children, and grandchildren. And if you're ever out on the backroads near Van Wert, you might catch him cruising on his ElliptiGo—“Just Google it,” he says.

With over five years of experience in financial services, Brad is dedicated to helping clients navigate their financial futures with confidence. Before transitioning into the financial industry, he proudly served in the 180th Air National Guard in Swanton, Ohio, where he retired after years of committed service.

Brad and his wife, Anna, are the proud parents of two children, Blake and Seth. Family is at the heart of everything they do, and they love spending quality time together.

Brad’s dedication extends beyond his professional work—he is deeply involved in his community. He currently serves as a volunteer of Pheasants Forever in Henry County, Ohio, and has been an active member of St. Paul Lutheran Church in Napoleon, where he has contributed to various committees. Additionally, Brad is a life member of the Amvets, a 25-year member of the American Legion, and a supporter of Ducks Unlimited.

In his free time, Brad enjoys outdoor adventures with his family, including camping, hunting, fishing, and boating. They especially love water skiing and spending time on the Maumee River, embracing the joy of nature and family bonding.

With over 15 years of experience in the financial services industry, Marcia has built a strong foundation of expertise and a passion for helping clients achieve their financial goals. She has recently transitioned into the role of Associate, bringing a wealth of knowledge and a commitment to personalized service. Marcia attended Defiance College, where she laid the groundwork for her career, and she’s excited to now support clients in a more direct advisory capacity.

In her work with the team, Marcia has always been dedicated to ensuring a seamless intake and service experience for clients, making sure that every detail is taken care of with care and efficiency. Her ability to connect with people and provide thoughtful guidance has made her an invaluable resource to the team.

Marcia and her husband, Bob, are proud parents to their son, Seth. As a family, they enjoy a wide range of activities that keep them active and connected. Marcia has a love for travel, cooking, camping, and arts and crafts, and she also enjoys cheering on Ohio State football and listening to country music in her downtime.

A committed member of her community, Marcia lends her time and talents to several local organizations. She actively supports St. Paul Lutheran School Arts Council, the Symphony of Trees, and serves as a Henry County 4-H advisor, where she helps mentor and guide youth in the community.

Marcia’s passion for both her profession and community make her a well-rounded and dedicated advisor, ready to make a lasting impact on the lives of her clients and those around her.

Chris Ridley, a proud Ridgeville Corners native, brings over 15 years of local experience in business leadership, nonprofit operations, and real estate. Before joining Thrivent, he played a key role in growing a successful nonprofit organization. He also runs his own real estate investment company, The Ridley Company, managing a mix of short- and long-term rental properties.

Chris holds degrees from Northwest State Community College and Patrick Henry College in Virginia, blending academic insight with hands-on experience. Over the years, he’s worn many hats—from working construction jobs locally, to writing speeches at the U.S. Department of Labor in Washington, DC, to serving on Napoleon’s City Council, where he led initiatives in budgeting, technology, and infrastructure.

At home, Chris and his wife, Vanessa, stay busy raising their four energetic kids and their Great Pyrenees dog. He’s even helped coach his son’s basketball team. The Ridleys enjoy spending time together—whether it’s cheering at games, being active in their church (Napoleon Church of the Nazarene), or relaxing by their pond. When Chris gets a little downtime, you’ll likely find him golfing, fishing, grilling, or diving into a new DIY project.

Phillip has been a dedicated financial associate with Thrivent since 2020, bringing a diverse and well-rounded background to his role. He holds a degree in Accounting from Bowling Green State University and a Mathematics degree from Purdue University at Indiana-Purdue Fort Wayne, combining a strong analytical foundation with a passion for helping others navigate their financial futures.

Phillip’s professional journey spans across multiple sectors, including public, private, and nonprofit organizations. His experience includes roles as a financial analyst, secondary mathematics teacher, coordinator for a charitable foundation, and accounting director overseeing payroll. This breadth of experience has uniquely equipped him to approach financial planning with a well-rounded perspective, making him a trusted advisor for his clients today.

While Phillip’s career path has been varied, his passion for meaningful work has remained constant. He deeply values spirituality, health, independence, and adventure, and strives to incorporate these elements into his personal and professional life.

He is a proud father to two sons who live in Arizona and Wisconsin, and while they may be far apart geographically, Phillip enjoys staying connected with them and cherishing the time spent together.

Outside of his work, Phillip enjoys exploring life’s many adventures and continuously seeks ways to challenge himself. Whether through personal development, travel, or outdoor activities, he is always eager to embrace new experiences and opportunities.

Phillip’s well-rounded background, commitment to meaningful work, and passion for helping others make him a trusted financial advisor at Thrivent, ready to guide clients toward financial clarity and success.

Michael brings a unique blend of technical expertise and a heart for service. With a degree in Mechanical Engineering from The University of Toledo, he spent five years as a New Product Development Engineer in the automation industry before making the leap into the financial world. Now, he’s channeling his problem-solving skills and passion for helping others into building strong, lasting client relationships.

At home, Michael is a proud husband to his wife, Kylee, and a devoted dad to their daughter, Clara. Their family also includes a lively Aussiedoodle who keeps them on their toes during walks. Michael is deeply rooted in his community—he serves on the worship team and as a board member at his church in Van Wert and contributes as a board member of the Van Wert County Tennis Association.

When he's not working with clients, Michael enjoys golfing, playing tennis, running, cooking, and spending quality time with Kylee, Clara, and their close-knit group of family and friends.

Michael is passionate about helping people feel confident in their financial future. He takes the time to understand each client’s unique needs and goals, partnering with them to create a thoughtful plan for long-term success.

For the past two years, Taylor has been an integral part of the Endeavor Financial Group team, helping to ensure the smooth operations of the office. Her role allows her to contribute to the team’s success and work closely with clients to support their financial journeys. Since joining Thrivent, Taylor has brought fresh energy and dedication to her work, and she continues to grow in her role each day.

Originally from Michigan, Taylor and her husband, Brandon, moved to Napoleon when he accepted a call as an associate pastor at St. Paul Lutheran Church. Since their move, Taylor has embraced her new community and enjoys being part of the local family-oriented atmosphere.

Taylor and Brandon are the proud parents of their daughter, Raegan, and watching her grow and develop new skills is one of the greatest joys of their lives.

Outside of work, Taylor enjoys exploring new places, whether that’s traveling to unfamiliar cities or trying out new local restaurants. Her love for discovering new foods and experiences is matched by her passion for spending quality time with her family.

With her operational expertise and her commitment to supporting the team, Taylor is excited to continue growing with Thrivent and contributing to the success of Endeavor Financial Group while balancing her personal and professional passions.

Shannon joined our Endeavor team after an impressive 27 years of working in full-time ministry, where she developed a deep passion for service and a strong commitment to supporting others. Seeking a new challenge and a fresh perspective, Shannon felt that Thrivent would be the perfect fit, allowing her to continue making a positive impact, but in a different way. In her current role, she assists with various office processes, ensuring everything runs smoothly and efficiently, and bringing her organizational skills to the team.

Shannon has been happily married to her husband, Brian, for 30 years. Together, they’ve built a wonderful life and raised three sons, who have now given them the joy of two beautiful grandchildren. Family is at the heart of everything Shannon does, and she treasures spending time with her loved ones, whether it's enjoying a family gathering or simply being together.

Outside of work, Shannon enjoys indulging in her love for mystery novels, getting lost in the twists and turns of a good story. She’s also a fan of unwinding with her favorite TV shows, and spending quality time with her family, which always brings her the most joy.

With her extensive experience in ministry, strong family values, and dedication to making things run seamlessly in the office, Shannon is a fantastic addition to the team. She’s excited about the future and the opportunity to serve clients and colleagues in new and meaningful ways.

Jean Cohrs serves as our Member Engagement & Community Director, bringing over 30 years of experience and a deep passion for service. A lifelong resident of Henry County, Jean previously served as Director of Mission Advancement and is known for her commitment to building strong community connections.

Jean is especially excited about her new role, where she looks forward to deepening relationships with Thrivent members and helping them fully experience the value of their membership.

When she's not working, Jean enjoys cooking, baking, traveling with family, and spending time outdoors during the summer.

She and her husband Terry have been married for 42 years and are the proud parents of two sons, Ryan (Lacy LaPorte) and Derek (Emma).

Fun Fact: Jean has lived her entire life in the community she now serves—and that deep connection continues to inspire her work every day.

Jean is here to support and walk alongside members, helping them feel informed, connected, and empowered.

Terri Lavin brings a passion for serving others and building meaningful relationships to her role as an Office Professional with Endeavor Financial Group. Before beginning this new chapter, Terri spent 35 years in public service, including 19 years in education. She earned her bachelor’s degree from the University of Toledo and her master’s degree in Higher Education Administration from Tiffin University.

Terri enjoys getting to know clients and helping create a welcoming and comfortable experience. She values being part of a team that works together to support clients as they pursue their financial goals.

Outside of the office, Terri enjoys staying active and spending time with family and friends. She and her husband, Scott, have three children, Cameron, Sean, and Alex, as well as two dogs. In her free time, you can often find her water skiing, snow skiing, golfing, riding her e-bike or scooter, or cheering on her favorite sports teams.