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Diana Ashbaugh

Advisor Image
Diana Ashbaugh
Associate
.
BFA™
Part of the Shields Cattau Financial Group practice
Higher Education Planning
Spanish-Speaking
Tax Efficient Planning
Healthcare Professionals
Retirement Planning
Business Owners
Clarity and Strategy for Life’s Biggest Financial Decisions
Clarity and Strategy for Life’s Biggest Financial Decisions

Financial planning is not about numbers alone. The numbers in a financial plan are one part of a broader strategy designed to support your life, your priorities, and your future. True planning begins with understanding what matters most to you and building a path that aligns every decision with those values. My role is to bring clarity to complexity and help you move forward with confidence and purpose.


At heart, I am a coach. My path to becoming a Financial Advisor began at Stanford’s Lucile Packard Children’s Hospital, where I worked alongside families navigating some of life’s most difficult moments. That experience shaped how I serve clients today. It taught me to listen deeply, adapt when life changes, and provide steady guidance through both uncertainty and opportunity.


Today, through my work and as a parent, I understand that financial decisions are rarely just financial. They are layered, personal, and often tied to the people you care about most. I help you navigate those decisions with intention, building a strategy designed for long term growth, stability, and flexibility as life evolves.


What matters most to me is seeing clients achieve what once felt out of reach. Whether that means supporting family, retiring with confidence, or creating a meaningful legacy, I am committed to helping you get there with a plan you understand and trust.


If giving back is important to you, I can help you incorporate Thrivent charitable strategies into your plan in a way that is seamless and aligned with your values. Together, we will design a strategy that not only supports your financial future, but also creates a lasting impact for the people and causes that matter most to you.

The Person Behind the Plan
The Person Behind the Plan

Beyond the office, my life is centered on my husband, our daughter and son, and our dog. Together, we find joy in both the simple and the memorable, whether that means sharing laughter at home, attending concerts, going for a run, or settling in for a great science fiction film.


Our dog brings his own personality into the mix and has made his loyalties very clear. He loves everyone in the house, but has fully appointed my husband as his life’s true north, his emotional support human, his entire reason for existing, and I am, at best, the roommate who benefits from the arrangement.


This balance between family life and professional purpose shapes how I serve my clients. I understand that financial decisions are never solely about numbers. They are deeply connected to the people you love, the relationships you value, and the life you are intentionally building.


Ultimately, financial planning is about using your resources as a tool to support what matters most. It is about aligning your financial strategy with your priorities, your experiences, and the impact you want to make. I would be honored to partner with you, bringing clarity, confidence, and trust to each step of your journey.

My qualifications
  • Bachelors of Psychology, University of California
  • Behavioral Financial Advisor™
  • Series 6 - Investment Company Products and Variable Contracts Limited Representative
  • Series 7 - General Securities Representative
  • Series 63 - Licensed Securities Agent
  • Series 65 - Investment Adviser Representative
  • Securities Industry Essentials
  • Languages spoken: English, Spanish
Thrivent product and services may only be available in English.
My state licenses
  • Arizona
  • California(Insurance Lic. #4256146)
  • Colorado
  • Illinois
  • Minnesota
  • New Jersey
  • Oregon
  • Pennsylvania
  • Tennessee
  • Texas
  • Utah
  • Washington

Insights

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So far, 2026 has been full of uncertainty around oil and energy, inflation and AI. On April 14, Thrivent investment leaders gathered to unpack the headlines and talk about the potential impacts to consumers and markets. Hear their latest take on inflation, interest rates, tariffs, the energy sector and more: https://bit.ly/4sENZQK
Working tax efficiency into your financial strategy
Working tax efficiency into your financial strategyWhen it comes to retirement, a tax-efficient strategy can help preserve more of what you’ve built. Sometimes even small adjustments, like reviewing your withholdings or retirement contributions, can create opportunities. Take a look at 2026 tax brackets and the diversification strategies that may be right for you. ⬇️
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Put pen to paper on what’s next. At Thrivent, you can build a financial advisor career that aligns with your values—whether you grow your own practice, join a team or guide clients as a virtual financial advisor. Start your journey 👉 thriventcareers.com/3NKdbXW
Office location
Office Location
Costa Mesa Location
959 South Coast Dr. Suite 374
Costa Mesa, CA 92626
Phone949-867-7801Hours

M – F: 9 a.m. – 5 p.m.

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Thrivent product and services may only be available in English.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations