About Craig Smaagaard

Hi, I’m Craig. I’ve been a financial advisor for more than 23 years and am honored to lead the Generational Wealth Advisors team at Thrivent. Generational Wealth Advisors mission is to help families just like yours live and leave a legacy in their faith, family, and finances. What I find most rewarding about this career is helping my clients create and sustain a clear financial plan that aligns with what is most important to them.


As a client, you’ll see my values of creativity, meaningful work, family, achievement, and helping others come to life through the course of our relationship – starting with getting to know and understand your values, to creating a financial plan, to strategizing wealth transfer and tax efficiencies.


I’ve been married for 20 years and have 3 kids – 18, 16, and 12 years old. They’re very active in sports, so that keeps us pretty busy. In my free time, you can find me traveling, golfing, fishing, going to concerts, and spending time with my family and friends.

About Generational Wealth Advisors

At Generational Wealth Advisors, our mission is to help you live and leave a legacy in your faith, family, and finances. Through maximizing the unique strengths of our support staff and advisors, we strive to provide concierge-level customer service to every client.


As our name suggests, we love working with your family! Our team excels in helping clients and adult children who need a well-thought-out legacy strategy for families and charity, We can also equip you in preparing for and navigating wealth transfer conversations between generations, and are happy to review adult children's finances to ensure they are prepared to receive wealth transfer.


Our Values:

Service - We place importance on serving our clients and communities with integrity, quality value.

Excellence - We continually pursue the highest level of team standards, customer service, and character.

Faith - We do our best to be good stewards of our time, talent, and treasure as we put our Christian faith into action.

Family – We live to leave a legacy of love within our families for generations to come.

Community – We strive to engage our communities in a way that makes them better places to live, work, and raise families.

Carmel Office

Joel Rietveld

Joel Rietveld

Joel is a Financial Advisor on our Generational Wealth Advisors team. He also lends his expertise to help develop and train our Advisors to maximize their gifts and talents while they continue to build strong, clear financial plans for their clients.


Joel's Values:

  • Integrity
  • Meaningful work
  • Relationships
  • Health
  • Leadership

Title

Financial Advisor

    Zac Kibby

    Zac Kibby

    Zac is a Financial Consultant on the Generational Wealth Advisors team. He also provides leadership and guidance for managed accounts and investments for our Advisors and their clients.


    Zac's Values:

    • Family
    • Health
    • Creativity
    • Excellence
    • Wealth

    Title

    Financial Consultant

      Lori Fox

      Lori Fox

      Lori is the Director of Operations for our Generational Wealth Advisors team. She leads the business units that ensure we are able to provide concierge-level customer service to every client.


      Lori's Values:

      • Faith
      • Family
      • Health
      • Integrity
      • Meaningful work
      • Leadership

      Title

      Director of Operations / Financial Advisor

        Jen McBurnie

        Jen McBurnie

        Jen is our Practice Development Manager, overseeing the retirement experience of our team. That means she gives Thrivent Advisors a well-thought-out retirement solution,

        delivers resources and solutions for Advisors to steward their transitions well, and provides retirees and successors with a supportive, collaborative team to work within.


        Jen's Values:

        • Achievement
        • Spirituality
        • Family
        • Security
        • Excellence

        Title

        Practice Development Manager

          Lisa Graft

          Lisa Graft

          Lisa is the Marketing Coordinator for our team. She equips all team members with the compelling story of what makes Generational Wealth Advisors unique, inspires the culture of our team, and provides Advisors with helpful resources to deepen their client relationships and grow their practices.


          Lisa's Values:

          • Creativity
          • Spirituality
          • Excitement
          • Health
          • Relationships

          Title

          Marketing Coordinator

            Generational Wealth Advisors

            Generational Wealth Advisors

            Title

            Team Practice

            Website
            https://connect.thrivent.com/generational-wealth-advisors