Our Story

No one wants to feel stressed and have uncertainty when it comes to their finances. There are so many elements that go into having a strong, comprehensive financial plan that it can feel overwhelming or even paralyzing at times.

Many of our clients came to us with questions like:

  • Will I run out of money in retirement?
  • What impact will the stock market have on my plan?
  • What risks will I face in retirement?
  • What accounts do I draw money from during retirement?
  • How do I handle business and personal financial planning?

And they're not alone. These questions and feelings are common when trying to get finances "right." That’s why we created Clarity Financial Planning Group. This isn’t something anyone should do alone.

We exist to help you and your loved ones in finding Your Clear Path Forward.

We understand what you’re going through and have helped others in moving forward in their financial journey with confidence and greater clarity. We focus on helping our clients in a variety of ways, whether it be wealth management, dedicated planning, solutions-based strategies, or a combination. We education and equip you to make informed decisions and answer the question "What do I do next?"

We started out as a family business and have grown into something greater. Based in Idaho's Treasure Valley with strong roots in California, we've assembled a team across the country of specialists to give the best advice possible. Our commitment to growth and excellence has led us to find the right people and continue to expand our professional capacity through numerous high-level designations and specialized training.

We want to come alongside you and partner together in creating a plan that you'll want to stick with. One that gives you peace of mind for both the short and long term.

We lead with advice so that you don't feel pressured in making any decisions and can understand how the pieces of your financial path work together to get you to where you want to go.

We're in this journey with you, dedicated to making sure you and your future generations feel financially secure.

Next Step: Call or email us today! Morgan will get you scheduled with one of our lead advisors.

Team Values

Service | Relationships | Empowerment | Excellence | Impact

Clarity Financial Planning Group our story image 1
Erica Cantrell
Erica CantrellFinancial ConsultantCFP®, ChFC®, CLU®, FIC, CLTC®, BFA™

Erica has been with Thrivent since 2013 and is our team’s lead financial advisor. She knew at a very young age that she wanted to follow in her father’s footsteps and make a positive impact on people’s lives through her work.

As a CERTIFIED FINANCIAL PLANNER™, Erica develops comprehensive, personalized, dedicated financial plans for our clients that are tailored to their unique goals. Her advanced designations allow her to take a holistic approach to financial planning. Whether it's creating a roadmap to retirement or focusing on tax-efficient strategies, Erica is committed to helping our clients achieve financial clarity.

Outside of the office, you might find her walking along the Greenbelt or trying a new restaurant in downtown Boise. She also loves to travel both internationally and domestically, and one of her life goals is to visit every US National Park.

Paul Cantrell
Paul CantrellWealth AdvisorCFP®, CLU®, CASL®, FIC, ChSNC®

Paul joined Thrivent in 2001. He is a CERTIFIED FINANCIAL PLANNER™ and serves as our team’s in-house wealth manager.

With years of experience in the financial industry, Paul has developed an impressive reputation for his expertise in investment management. He works closely with our clients to assess their unique financial situations and develops tailored investment strategies that align with their goals and risk tolerance.

Paul is known for his ability to explain complex financial concepts in simple, easy-to-understand terms, and for empowering our clients with the knowledge and tools they need to make informed decisions. He is passionate about helping others achieve financial success and is committed to making a positive difference in the lives of our clients.

He has been married to Denise since 1986 and has two daughters, Erica and Charlotte. When he’s not in the office, Paul enjoys watching his favorite soccer team, Liverpool, and playing card games with his family.

Todd Kraft
Todd KraftFinancial ConsultantMBA, CFP®

As Todd prepares for his retirement in February 2027, he has joined our team in a part-time consultative role, focused on supporting a smooth and thoughtful transition for the clients he has served throughout his career. As a Thrivent financial advisor for 17 years and Certified Financial Planner®, Todd brings deep insight and perspective to our team.

Todd’s emphasis on building lasting relationships and understanding the evolving priorities of his clients is evidenced by his long-standing friendships with many clients. His Masters in Business Administration degree and 20-year business career before joining Thrivent have also contributed to his deep understanding of economic principles and ever-changing financial markets.

Todd has been married to Lisa for 39 years and has two adult children, Joanna and Brian. His favorite activities include community volunteering, golf, cycling, skiing, yoga, hiking and traveling with Lisa.

Jake Woodbrey
Jake WoodbreyDirector of Operations

Since joining Thrivent in 2022, Jake has drawn on more than 20 years of hands-on experience in family-run businesses to shape our operations and build strong relationships.

As Director of Operations, Jake handles the back-end operations at CFPG. He simplifies the complexities of the procedural side of the financial planning process for our clients. Transforming a process that is often overwhelming and frustrating into clear next steps, making it easy for clients to understand and take action. 

Jake lives in North Idaho (affectionately known as Upstate Idaho) with his wife, Sarah, and their five children. Their commitment to stewardship and volunteerism has only deepened since joining Thrivent. A passionate advocate for innovation, Jake is continually exploring cutting-edge technology to refine our team’s processes. Outside of work, he and his family enjoy discovering local “hole in the wall” eateries, expanding their horizons through Audible and Masterclass, and engaging in a variety of adventures—from u-pick fruit outings and farmer’s markets to cave explorations and theme parks.

Morgan Erlebach
Morgan ErlebachOffice Professional

Morgan is one of our team’s Office Professionals and is often the first point of contact for clients when scheduling an appointment with our team’s financial advisors. She plays a key role in supporting the day-to-day operations of the team—managing calendars, assisting with forms, and ensuring that administrative tasks are handled efficiently and with care. As our newest team member, Morgan brings a fresh perspective, a problem-solving mindset, and a genuine passion for creating a positive client experience.

Outside of work, Morgan is a proud mom of two amazing children and keeps busy with school drop-offs, sports schedules, and weekend family adventures—all made a bit more entertaining thanks to their energetic French bulldog. When the sun’s out, you can often find them on the golf course together, one of their favorite ways to relax as a family. Morgan also co-owns a charcuterie business with her sister—a creative outlet that combines her love of food, design, and hosting. It’s a passion project that brings a lot of joy (and cheese!) to their lives.

Morgan’s warm personality, attention to detail, and dedication to excellence make her an invaluable part of our team.

Heidi Haugen
Heidi HaugenClient Service Administrator

Heidi Haugen serves the team by handling all our Dedicated Financial Planning operations, including entries into our retirement planning software. With her extensive experience in employer benefit programs and leading Financial Peace University classes at her church, Heidi is truly passionate about helping others achieve their financial goals. Her meticulous approach ensures that our clients receive the most accurate and up-to-date information possible, allowing them to make informed financial decisions with confidence when they meet with our team’s financial advisors. Her organization skills and attention to detail ensure that our financial planning operations run seamlessly and proficiently.

Heidi enjoys volunteering at her home church, The Father’s House, where she serves on both the production team and in the foster care ministry. She values meaningful work and service, and her dedication to these values shines through in all that she does. In her free time, she enjoys spending time with friends, traveling, and watching martial arts movies. 

Denise Cantrell
Denise CantrellOffice Manager

Serving as our team’s Office Manager, Denise is the backbone of our team. She is responsible for overseeing client interactions, handling our internal processes, and ensuring that our team operates efficiently and effectively.

Denise joined our team in 2016 after retiring from a successful career in public service. She has held a variety of positions, ranging from Records Clerk to Crime Scene Investigator to Identifications and Records Services Manager. She is a natural leader and excels at streamlining processes and training our newer team members. She is highly efficient, and her excellent follow-through ensures that tasks are completed on time and to the highest standard.

Denise is also an incredible cook who loves to use fresh produce from her garden to create delicious meals for her family. She also has a heart for serving her community and always uses her personal Thrivent Action Teams to bless several of her favorite nonprofits each year!

Join us at an upcoming eventWe’d love to have the opportunity to meet you. We host financial workshops, volunteer opportunities and Thrivent market updates.
Market and Economic Udpate image
Market and Economic UdpateOct 13, 2026, 4:30 PM UTC
Zoom
Are the current markets making you wonder how to best navigate your financial strategy? Join us for a livestream of Thrivent’s Market and Economic Update, presented by Thrivent leaders. Don’t miss the opportunity to hear Thrivent’s perspective and what the latest trends may mean for you.Register below to attend the event or receive a recording.No products will be sold.5688040.3
View all events→
Boise Location
913 W. River St. Suite 400
Boise, ID 83702
Phone707-448-8083HoursBy Appointment Only: M-F: 9:00 AM - 5:00 PM

Ready to connect?

We'd love to answer any questions you may have and start learning about your goals. We can meet however you're most comfortable—phone, virtual or in person.

Or call us directly: 707-448-8083

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Not all team members may office at the locations listed.

* as of December 31, 2024

** Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Rating is based on Thrivent’s financial strength and claims-paying ability. Does not apply to investment product performance. For information on this rating, visit the rating agency's website.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.