Founding Partner & Lead Financial Advisor

Omar Maldonado is a co-founder of Blueprint Financial Group, a St. Louis-based advisory practice specializing in financial strategies for business owners, families, and athletes.

As a Certified Exit Planning Advisor (CEPA®) and Behavioral Financial Advisor (BFA™), Omar brings a unique combination of technical planning expertise and an understanding of the human side of financial decisions. He helps business owners prepare for one of the most important transitions of their lives — their exit — with clarity, structure, and confidence.

Omar also works closely with collegiate and professional athletes navigating NIL opportunities, helping them and their families understand income, taxes, and long-term wealth strategy during a critical window of their careers.

His approach is built on a simple belief: every conversation should lead to clarity and action. Whether working with a business owner planning a succession or a student-athlete managing their first contract, Omar focuses on creating strategies that are practical, personalized, and built for the long term.

Omar is actively involved in the St. Louis community, serving on the boards of Rx Outreach and the Adam Morgan Foundation. He is also fluent in Spanish, offering financial guidance to the region's diverse community.

Outside of work, Omar is a lifelong artist and singer. His first degree was in Graphic Design, and he can often be found singing lead at his church's contemporary services or joining an impromptu jam session.

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Professional Highlights

• CEPA® (Certified Exit Planning Advisor), a professional designation granted by the Exit Planning Institute®.
• BFA™ (Behavioral Financial Advisor), a professional designation granted by Kaplan Financial Education.
• CLTC® (Certification in Long-Term Care), a professional designation granted by the Corporation for Long-Term Care Certification.
• FIC (Fraternal Insurance Counselor), a professional designation granted by the Fraternal Field Managers’ Association.

Founding Partner & Lead Financial Advisor

Brittani is a co-founder of Blueprint Financial Group and a Certified Exit Planning Advisor (CEPA®) who specializes in helping business owners and families navigate complex financial decisions with clarity and confidence.

As a Behavioral Financial Advisor (BFA™), Brittani understands that financial planning is about more than numbers — it's about understanding what drives the people behind the plan. She brings a relational, client-first approach to every conversation, helping clients feel heard, understood, and empowered to take action.

Brittani plays a key role in Blueprint's work with business owners preparing for transition and athletes navigating NIL opportunities. Her ability to connect with clients and simplify complex topics makes her a trusted partner for individuals and families at every stage.

Before co-founding Blueprint Financial Group, Brittani built her career on creativity, communication, and community, skills that continue to shape how she serves clients today.

Outside of work, she enjoys her time relaxing by painting in her home studio and is quite the artist. When she wants to let loose, you can find her singing at team events and at the occasional karaoke spot. She even released an album when she was younger!

Book a Meeting with Brittani

Professional Highlights

• CEPA® (Certified Exit Planning Advisor), a professional designation granted by the Exit Planning Institute®.
• BFA™ (Behavioral Financial Advisor), a professional designation granted by Kaplan Financial Education.

Athlete & NIL Planning Team

Tyler Hedtkamp is a Financial Advisor at Blueprint Financial Group in St. Louis, where he focuses on helping collegiate and professional athletes navigate the financial side of NIL opportunities.

Tyler works directly with athletes and their families to bring clarity to the decisions that come with earning income early in life — including understanding taxes, managing cash flow, protecting assets, and building a foundation for long-term financial success. His approach is grounded in preparation, structure, and consistent follow-through.

As a former competitive athlete himself, Tyler understands the discipline, mindset, and short earning windows that define an athlete's career. He brings that same intensity to his work — helping clients make informed decisions during a critical window of opportunity.

Tyler also supports Blueprint's broader advisory work in comprehensive financial planning, wealth accumulation, and risk management, working alongside firm leadership to deliver strategies aligned with each client's long-term vision.

Outside the office, Tyler stays active through weight training, running, and competitive sports. He is committed to continuous personal and professional growth, believing that discipline in life translates directly into excellence in service.

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Community Engagement Team

Diana Adams is the Community Engagement Specialist at Blueprint Financial Group, where she leads efforts to connect our team with the people, organizations, and causes that matter most.

Diana plays a key role in how Blueprint shows up in the community, planning events, building partnerships, and creating meaningful experiences that bring people together around shared goals. Her work ensures that every interaction reflects the care, intention, and professionalism that define our firm.

With a background in leadership development and a certification through Dale Carnegie Training, Diana brings a unique ability to build trust quickly and create environments where people feel welcome and valued. She is fluent in Spanish, strengthening Blueprint's ability to serve a diverse community with clarity and confidence.

Diana is based in Kansas and supports Blueprint's community initiatives across the Heartland region. Her passion for connection extends beyond the office — she's a self-professed foodie with a love for exploring new cultures, cuisines, and experiences from around the world. That adventurous spirit fuels her curiosity and enhances her ability to connect with people from all walks of life.