About Rachel Hooker

I love working with individuals and families to bring the pieces of their financial puzzle together. Building a personal relationship allows me to provide financial guidance based on what’s important to you. I count it a privilege that I am able to serve as a partner to my clients on their financial journey, understanding that finances can be a vulnerable, private, and overwhelming topic. My goal is help you to be wise with money so you can be equipped to serve your family and live generously! At the heart of Thrivent are the values of faith, community, and generosity. Those are values I share. In addition to my work for Thrivent members, I’m proud to serve as the youth leader and active member at St. John's Lutheran Church. I enjoy being able to create a generous world view for my children, Kaleb and Kiersten, by involving them in serving our community through participation in Thrivent Action Teams and other Thrivent generosity initiatives.

Hearts and Hands on a Mission


  • Alzheimer's Association
  • CASA
  • Thrivent Builds with Habitat for Humanity
  • Hope Lodge Lexington
  • Redeeming Hope

Education & Accomplishments

  • FINRA Series 07 General Securities Representative
  • FINRA Series 66 Uniform Combined State Law Exam
  • Life and Health Insurance Licenses
  • Bachelor of Science in Occupational Therapy
Tracy Baldridge

Tracy Baldridge

Tracy is Rachel's office manager. She is a mother to three wonderful kids and married to her high school sweetheart! She loves spending time with her family and travels every chance she gets. Tracy enjoys being a part of Rachel’s team because they share the love of God, and Rachel's joy and eagerness to help others is so infectious! Tracy has been part of the team since 2021.

Title

Office Professional

Location

Richmond

    Bree Talbot

    Bree Talbot

    Bree is the VP of Turnhall's Advisor Relations and Consulting. She connects us with the team of paraplanners and office staff to keep things flowing smoothly. She equips us with streamlined processes allowing us to help people become financially secure and lead to infinitely more generosity.

     

    Outside of work, Bree loves to help people with fitness and nutrition goals, spend time with her family, and enjoys live music. She’s most known for her puns and daily non-negotiable walks with her dog, Prince, encouraging others to change their mindset from “have to” to “get to.” 

    Title

    Insurance Office Professional

    Location

    Remote

      Paul Tuttle

      Paul Tuttle

      Paul has over ten years of experience and bolsters the expertise of our Meeting Preparation team as an Associate. He spends as much time as he can exploring his hometown of Eastport, NY, which his family founded, and enjoys spending time outdoors, hunting and fishing. Otherwise, Paul loves the New York Mets and Notre Dame football, especially when they beat Purdue. Paul believes that simplifying someone’s financial matters to help move them forward on the path they wish to go on leads to a life of generosity.

      Title

      Associate

      Location

      Remote

        Rayna Cohen

        Rayna Cohen

        Rayna is a critical member of our applications and documents team. Personally, she has 4 siblings and would list spending time with her family, working out at the gym, hitting golf balls at the driving range and traveling as her favorite things. She also listed her favorite place in her hometown as Marshall’s!

        Title

        Insurance Office Professional

        Location

        Remote

          Krista Kuehl

          Krista Kuehl

          Krista is a part of our Application and Documents Team and is excited to help clients achieve their financial goals. Krista has a lifelong passion for horses and has been a trainer for ten years. She can often be found riding, training, and showing horses. Her favorite places to go are Cedar Valley Cheese for its famous string cheese and Amy’s Candy for its caramel apples.

          Title

          Office Professional

          Location

          Remote

            Jason Willms

            Jason Willms

            Jason is a member of our Meeting Preparation Team and is dedicated to interpreting individual financial data and creating strategies that aim to generate value and security for our clients. He graduated with a Master of Science degree in finance from the University of Wisconsin–Milwaukee and enjoys watching and playing various sports. When he is not watching the Packers and Badgers football games or reliving his days playing lacrosse throughout the Midwest, he is frequently fishing and spending time outdoors with his family.

            Title

            Associate

            Location

            Remote