About Rachel Hooker

I love working with individuals and families to bring the pieces of their financial puzzle together. Building a personal relationship allows me to provide financial guidance based on what’s important to you. I count it a privilege that I am able to serve as a partner to my clients on their financial journey, understanding that finances can be a vulnerable, private, and overwhelming topic. My goal is help you to be wise with money so you can be equipped to serve your family and live generously! At the heart of Thrivent are the values of faith, community, and generosity. Those are values I share. In addition to my work at Thrivent, I am also a wife, mom, daughter, sister, and friend. I am an active member at St. John’s Lutheran Church. I enjoy being able to create a generous world view for my children, Kaleb and Kiersten, by involving them in serving our church and community through participation in Thrivent Action teams and other Thrivent generosity initiatives.

Hearts and Hands on a Mission


  • Alzheimer's Association
  • CASA
  • Habitat for Humanity board member
  • Redeeming Hope
  • Leadership Madison County board member

Education & Accomplishments

  • FINRA Series 07 General Securities Representative
  • FINRA Series 66 Uniform Combined State Law Exam
  • Life and Health Insurance Licenses
  • Bachelor of Science in Occupational Therapy
Radiance Financial Group

Radiance Financial Group

Title

Team Practice

Website
https://connect.thrivent.com/radiance-financial-group
    Tracy Baldridge

    Tracy Baldridge

    Tracy is the Operations Manager for Radiance Financial Group. She is a mother to three wonderful kids and married to her high school sweetheart! She loves spending time with her family and travels every chance she gets. Prior to working here, Tracy served as Payroll Assistant at her local Parks & Recreation department, was a Pharmacy Technician for an independently owned pharmacy, as well as other various assistant roles including with her church, in the public school system, and more. Tracy enjoys being a part of Radiance Financial Group because through this role, she gets to serve others with joy and the team's eagerness to help others is so infectious! Tracy has been part of the team since 2021.

    Title

    Operations Manager

    Location

    Richmond

      Sarah Spurlock

      Sarah Spurlock

      Sarah is thrilled and thankful to have joined the team in 2024. She is working toward licensing to fully take on the role of paraplanner for the team. In her career prior to Thrivent, Sarah worked in operations management, IT system implementation, process improvement and project management in corporate, non-profit and higher education organizations. She has a BS in Industrial Engineering from Purdue. She’s looking forward to finding new ways to utilize her analytical and problem-solving skills to help our clients steward the gifts God has given them.

      Sarah and her husband, Alex, moved to Kentucky with their dog, Lucy, in 2022 and they enjoy exploring all that their new home state has to offer. (If you have suggestions for not-to-be missed experiences in the Bluegrass, please share them!) She is a member of Victory Lutheran Church in Lexington and loves to bring baked goods to a potluck.  

      Title

      Client Relationship Manager

      Location

      Richmond

        Bree Talbot

        Bree Talbot

        Bree is the VP of Turnhall's Advisor Relations and Consulting. She connects us with the team of paraplanners and office staff to keep things flowing smoothly. She equips us with streamlined processes allowing us to help people become financially secure and lead to infinitely more generosity.

         

        Outside of work, Bree loves to help people with fitness and nutrition goals, spend time with her family, and enjoys live music. She’s most known for her puns and daily non-negotiable walks with her dog, Prince, encouraging others to change their mindset from “have to” to “get to.” 

        Title

        Insurance Office Professional

        Location

        Remote

          Paul Tuttle

          Paul Tuttle

          Paul has over ten years of experience and bolsters the expertise of our Meeting Preparation team as an Associate. He spends as much time as he can exploring his hometown of Eastport, NY, which his family founded, and enjoys spending time outdoors, hunting and fishing. Otherwise, Paul loves the New York Mets and Notre Dame football, especially when they beat Purdue. Paul believes that simplifying someone’s financial matters to help move them forward on the path they wish to go on leads to a life of generosity.

          Title

          Associate

          Location

          Remote

            Rayna Cohen

            Rayna Cohen

            Rayna is a critical member of our applications and documents team. Personally, she has 4 siblings and would list spending time with her family, working out at the gym, hitting golf balls at the driving range and traveling as her favorite things. She also listed her favorite place in her hometown as Marshall’s!

            Title

            Insurance Office Professional

            Location

            Remote

              Krista Kuehl

              Krista Kuehl

              Krista is a part of our Application and Documents Team and is excited to help clients achieve their financial goals. Krista has a lifelong passion for horses and has been a trainer for ten years. She can often be found riding, training, and showing horses. Her favorite places to go are Cedar Valley Cheese for its famous string cheese and Amy’s Candy for its caramel apples.

              Title

              Office Professional

              Location

              Remote

                Jason Willms

                Jason Willms

                Jason is a member of our Meeting Preparation Team and is dedicated to interpreting individual financial data and creating strategies that aim to generate value and security for our clients. He graduated with a Master of Science degree in finance from the University of Wisconsin–Milwaukee and enjoys watching and playing various sports. When he is not watching the Packers and Badgers football games or reliving his days playing lacrosse throughout the Midwest, he is frequently fishing and spending time outdoors with his family.

                Title

                Associate

                Location

                Remote