Maar Financial Group

Creating a comprehensive financial plan for clients is just part of what differentiates us. Investable assets are not just numbers on a page. They represent hopes and dreams. The best financial advice is that which is tailored for the individual, advice that creates a better life for you and those you love. So when we meet with you we take into account all of these issues all the while looking at the big picture and the tax consequences of your decisions. This is what custom comprehensive planning is all about. And we will be here when you need us. There will be no automated response to any of your questions or calls. We are here to serve you. Call or stop by our office to set up an appointment or to learn more about how we can help.

Team intro

Creating a comprehensive financial plan for clients is just part of what differentiates us. Investable assets are not just numbers on a page. They represent hopes and dreams. The best financial advice is that which is tailored for the individual, advice that creates a better life for you and those you love. So when we meet with you we take into account all of these issues all the while looking at the big picture and the tax consequences of your decisions. This is what custom comprehensive planning is all about. And we will be here when you need us. There will be no automated response to any of your questions or calls. We are here to serve you. Call or stop by our office to set up an appointment or to learn more about how we can help.

Our Story

Maar Financial Group isn’t an office full of people you meet just once or twice. We’re here to make sure the financial guidance process is based on your goals and values.

Our team

William Maar

MBA, CFP®, LUTCF®, FIC

Wealth Advisor

Norbert Wilkening

ChFC®, CLU®, CAP®, FIC, RICP®, CKA®, BFA™

Associate

Gina Aguilar

FIC, RICP®, CLTC®

Associate

How We Work With You

We are dedicated to delivering the customized strategies and attentive service you deserve. When you work with us, the experience is as much about helping you fulfill your values and sense of purpose as it is about achieving your financial objectives.

About Thrivent

Helping you follow your heart

Whether it’s their faith, families or communities. Thrivent clients use our financial advice for something bigger than money. Watch one clients’ story and get inspired to follow your heart with Thrivent. 

Thrivent membership benefits

When you join Thrivent, you become part of something bigger. You share in the collective ownership of our company and you’re part of a community of people looking out for others. In addition to Thrivent’s financial expertise and solutions, membership provides eligible clients with tools and resources to make it easy to give of yourself and live a more meaningful life.

Additional Information

While working with Thrivent and throughout your entire financial journey, questions are sure to arise. We can help you find the answers. Following are common questions and answers from individuals just like you.

Strong and stable

We are proud to be part of Thrivent, a company with a long heritage of financial strength and fiscal stability. For more than 100 years, Thrivent has helped people build their financial futures and live more generous lives. Today, Thrivent is a Fortune 500 company, offering a full range of expert financial solutions, serving more than 2 million clients, as well as the communities in which they live and work.

News and insights

Commentary September/October 2023 The past can seem, as someone once said, like an alien country. At the turn of the 20th century, a now largely forgotten battle occupied a central place in American politics over whether the US dollar was going to be backed by gold, silver, or a combination of the two. For over 30 years, spanning an entire generation, this issue remained central to elections and inspired feelings so intense it was said people within families stopped speaking to each other if they had differing views. People would cross the street to avoid someone who in earlier times they considered a friend but was now an enemy over the issue of gold vs. silver. When the United States went off the gold standard, former congressman and ambassador to Great Britain Lewis W. Douglas said, “This is the end of Western civilization.” People can certainly get carried away over things that in retrospect seem foolish. More recently, between 1995-2000, American markets experienced what was known as a “tech” or “dot.com” bubble. Many of you may remember this as a time when the mania for finding the next tech giant reached fever pitch. It seemed almost any tech start-up could raise millions in the market, despite never showing any profitability or sometimes even a business plan. The Nasdaq Composite index rose from 700 to 5,000 due to this frenzy for tech stocks. If you felt things were getting a bit carried away, you were told the fundamentals no longer applied. It was old-fashioned to focus on things like debt, profits, or market share. It was a bold new world. We can shake our heads, but most of us have had personal experience with getting carried away by the enthusiasm of the moment. It is only when the enthusiasm has abated that we look at the clothes or car we bought and ask ourselves, “Now, why did I do that?” One of the reasons to work with investment professionals is to avoid getting caught up in the intensity of the moment. But wait, you might think, can’t even professionals fall prey to these traps? After all, it wasn’t just the small investor buying dot.com stocks. You would be right, and that is why one of the key elements in choosing your investment professional is the amount of experience they have. The Bible tells us, “there is no new thing under the sun.” (Ecclesiastes 1:9) I’ve been an investment professional for 30 years, and if I haven’t seen it all, I’ve come close. An experienced advisor can draw on those decades of experience to help you navigate the rocky shoals of the different and difficult markets. Experience isn’t the only attribute your advisor should have. You want to work with someone who has the up-to-date training to understand all aspects of investing. And finally, an attribute that can be hard to define but becomes apparent when you work with someone. Do they have the temperament that meshes well with yours? Are they the sort of person who will help you chart a path, help you stay on the path, and know what warrants concern as opposed to something that is just the noise of the moment. Everyone should be able to find a professional that has the temperament that meets their perceived needs. As for me, the relationships I form with my clients tend to be long-term. I never believe I am just going to be working with someone for a year or two. My clients and I are on a journey—together. It may well turn out to be a life-long relationship. Like the song says, “you must remember this…the fundamental things apply, as time goes by.” And despite all the changes that have taken place since people were so worked up about gold and silver, there ARE fundamentals that will always apply. You just need to be sure you are working with someone who knows what they are.

Commentary August 2023 A man was walking down the street when a large sinkhole opened up before him and he fell in. He soon realized he could not get out and began to call for help. A lawyer heard him and threw him a law book and walked away. An engineer heard him and threw down some architectural drawings and walked away. A friend came by and promptly jumped into the hole. “You fool,” said the man. “What did you do that for? Now we are both trapped.” His friend shook his head. “I’ve been where you are and I know the way out.” I think there are a couple of lessons in that story. The first is that there is no substitute for experience. The second is that no matter who we are, or what our situation, at some point we will all need help. The Maar Financial Group bases our practice on those two principles. This month on Facebook I posted a couple of times about how the mood we are in can affect the decisions we make. It used to be thought that our moods were fleeting emotional reactions, perhaps worth some passing interest, but lacking any major significance. Recent research has discovered that mood can change our cognitive processing—in other words, it can completely change the way we think. If we are in a bad mood, we are much more likely to focus on small details. We don’t do this because we have suddenly become more discerning. No, we are doing it to be contrary, actively searching for reasons to be negative. With such thinking we are much more likely to reject any advice or planning. If we are in a good mood, we are much more likely to be receptive to new ideas. We don’t do this because we have suddenly become more open-minded. Our critical powers become mute because we want to keep feeling positive. With such thinking many things will sound like good ideas, even ones that aren’t. This might not seem important, and if the decision you are trying to make is where to eat for dinner, it probably isn’t. But if the decision you are trying to make involves planning your financial future, the stakes obviously become much more significant. The solution is obvious and no less important for it being so. It is crucial you work with experienced partners, ones not prone to embracing whatever current thinking is sweeping the investment community. It is crucial you work with partners who have taken the time to know you, your background, and your hopes and dreams. Gathering all this information about you is a critical first step. We devote significant time getting to know you, addressing all your questions and concerns, and working with you in designing an individually responsive path forward. This is the right way to create a positive outlook. One that is based on experience, hard data, and durable truths. And there ARE durable truths, even in the ever-changing world of finance. Our experience, knowledge, and understanding will be resources you can and will draw on as we work together. Positive emotions and experiences change the way you process information and the actions you take based on those experiences. Thus, there are many reasons why we want the time we spend together to create feelings of growth and well-being. To return to the analogy with which we began: we have been where you are, we do know the way forward, and we are here to help. As we explain to our clients, the sooner we begin our journey, the better. Enjoy the waning days of summer and I look forward to seeing you soon!

Commentary July 2023 “Let’s Celebrate Giving-Forward” Thrivent’s President and CEO, Terry Rasmussen, wrote in Thrivent Magazine’s latest issue: “We are particularly proud of recently achieving a milestone that would not have been possible without you. Thrivent successfully raised $1 billion for communities across the country through one million client-led volunteer teams, also known as Thrivent Action Teams.” I share that pride because many of our clients have started or are part of Thrivent Action Teams. By doing so, our clients directly contribute to this program’s success and raise the quality of life in our communities. We often refer to such actions as “giving back,” but I think that phrase points us in the wrong direction. The phrase has its origins in the idea of people, such as athletes, who have achieved such a level of wealth that they feel a desire to “give something back.” Inherent in the “giving back” concept is the image that the giver and the recipient are on two distinct levels with the giver, whether out of a sense of noblesse oblige or guilt, reaching backwards to a recipient who has fallen behind. There can be no doubt who has the power in the relationship. I think, for Thrivent members, the more accurate term is “giving forward.” Ms. Rasmussen, in highlighting the member leading the one millionth Action Team, described the client as “a horticulturist who uses tools and resources from Thrivent to provide seedlings to community gardens, who then provide fresh food to people in need who don’t have access.” None of this involves looking back or giving back. Rather, the momentum is all forward. The Action Team provides seedlings for gardens (and is there a more apt metaphor for the future than seedlings?), the gardens produce food, which will then also provide the seeds and plants for future growth. The act of giving reaches into the future and will continue to grow. This philosophy of forward momentum is reflected in all we do here at Maar Financial Group. The past can help us understand how we reached the point where we are at but offers imperfect guidance for what happens next. The world, markets, and you are constantly changing and any plan for the future must reflect that reality. As you know, I’ve written in previous commentaries about how we create plans with clear goals that are also flexible enough to adjust to changing circumstances and I want to stress that just like the Action Team provides seedlings for future growth, we are always focused on looking forward. It might seem that discussing planning and looking forward together is redundant, but it isn’t. Researchers tell us that people are most comfortable with decisions that resemble ones they have made in the past. In a sense, as one scientist put it, “we endlessly track ourselves through life.” We don’t believe that is necessarily the best way forward. The types of choices we made ten years ago may not be applicable today. So yes, we look ahead. We consider both the near future and the long horizon. And while it is true no one can see past the horizon; the fact is the horizon changes depending on perspective. We believe in giving forward, it is good for us personally as well as important to our communities. We believe in looking forward. Our past does not define us. We believe in planning forward. What has happened in the past does not reflect the reality of today and certainly not our vision of the future. How to get there? The best way through is always forward.

Office information

Operating hours:

M – Th 9 a.m. – 5 p.m.; F 9 a.m. – 4 p.m.

Designations

For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations/

Certified Financial Planner Board of Standards, Inc. (CFP Board) owns the CFP® certification mark, the CERTIFIED FINANCIAL PLANNER™ certification mark, and the CFP® certification mark (with plaque design) logo in the United States, which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.