About Kristen Lafranzo

At Thrivent, we view money not as a goal, but as a tool — one that can afford you a life rich in meaning and gratitude. We believe humanity thrives when individuals make the most of all they've been given. I'm here to help you do just that.

I provide personalized financial guidance to people at all stages of life. I've been building my career in the financial services industry since 2011 and joined Thrivent in 2014, where I served as Operations Manager for the Shoreline Group until 2022. I am now pursuing my passion to further serve the needs of our clients and community as a Financial Advisor with Thrivent. I saw early on the impact our work can have on individuals, families, businesses and communities and am proud to align my efforts with Thrivent - a Fortune 500 company that is committed to helping people achieve financial clarity.

I earned my Bachelor Degree in Finance from University of Wisconsin - La Crosse, with concentrations in Risk, Insurance, and Financial Planning. My husband and I enjoy exploring the outdoors with our two daughters and sharing our love of music with them through various genres and instruments.


-FINRA Series 7 General Securities Representative

-FINRA Series 66 Uniform Combined State Law

-Life & Health Insurance License in AZ, IL, TN, WI

Ashlee Hemsing

Ashlee Hemsing

Ashlee joined the Shoreline Group this November 2021 as an Office Professional. Ashlee enjoys learning the ins and outs of the financial world and is working on obtaining her Life and Health Insurance licenses. You can find Ashlee answering phones and learning how to process back office items. Ashlee has her hands full these days with her twins, but if there is any spare time she enjoys playing sand volleyball, traveling, and spending time with family and friends.


Office Professional


Burlington, WI

    Shoreline Group

    Shoreline Group

    Providing personalized financial guidance and exceptional service with offices in Beloit, Burlington, Delavan, Kenosha, Madison and Racine.


    Team Practice