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Joel Pettigrew

Advisor Image
Joel Pettigrew
Financial Consultant
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MBA, FIC, BFA™
Part of the Threshold Financial Group practice
Tax Efficient Planning
Healthcare Professionals
Retirement Planning
Business Owners
About Joel Pettigrew, MBA, BFA™
About Joel Pettigrew, MBA, BFA™

As the son of an Army Major, I grew up across the country—from Washington State to Texas to Georgia. After meeting my wife in 2008, we settled in Fergus Falls, Minnesota in 2012 to start our family. I joined Thrivent in 2020 and have since dedicated my work to serving the Fergus Falls, Battle Lake, and surrounding communities locally, as well as clients nationwide. My passion is helping business owners, families, and individuals find clarity and confidence in their financial lives.


My wife Sofia and I have been married since 2009 and have the privilege of raising 4 incredible children. Our values are rooted in our Christian faith and our love for family and community.

Professional Philosophy:

I founded Threshold Financial in 2025 because so many of life’s most important moments happen at a threshold—stepping into retirement, navigating career changes, planning for family, or leaving a legacy. I wanted a name that reflects both transition and welcome: the crossing point where clarity and confidence replace uncertainty. Threshold also speaks to the standards we uphold—integrity, excellence, and care—as we guide clients toward purposeful financial decisions that align with their deepest values.


At the center of all I do is a focus on your purpose, not just your money. What do you want these dollars to accomplish? This simple but profound question drives every conversation and action, ensuring your financial strategy reflects not only numbers, but the life and legacy you want to build.

Education and Credentials
  • BA: Biblical Studies, Covenant College, 2003
  • MBA: University of Georgia, Terry College of Business, 2012​
  • BFA™ (Behavioral Financial Advisor): Since 2021. Specialized training that combines traditional finance with psychology, enabling a deeper understanding of clients’ financial behaviors.
  • MDRT (Million Dollar Round Table): Since 2023. An international association recognizing the top professionals in financial services, representing the highest standards of ethics, knowledge, and client care. Membership reflects exceptional performance and a commitment to putting clients’ needs first.
  • FIC (Fraternal Insurance Counselor): Since 2025. Professional designation focused on life insurance, annuities, and retirement planning strategies within a fraternal benefit system, emphasizing ethical guidance, client advocacy, and community-minded service.
Licenses and Registrations
  • FINRA Series 7: General Securities Representative License
  • FINRA Series 66: Uniform Combined State Law License
  • Life & Health Insurance License
  • FINRA SIE: Securities Industry Essentials


Personal Interests

I've coached at my local CrossFit gym for the past decade. I see so many parallels between physical discipline and financial planning: both demand consistent, intentional action over time in order to achieve meaningful results. Just as fitness isn’t built in a day, a solid financial plan grows from steady habits, small course corrections, and the commitment to keep showing up.



My family and I worship at CrossRoads Church in Fergus Falls on a weekly basis. I enjoy singing on the Worship Team, and my wife loves serving behind the scenes on the Events Committee. Our involvement here is both a joy and an anchor point for our family’s faith and community life.


I’m also passionate about supporting our local pregnancy center, Health Resources. Their work of walking alongside women and families with compassion and practical resources is one I’m honored to champion both personally and professionally.


AWANA

I serve as the director of our local AWANA children’s ministry. Each week I help guide 70 volunteers as we teach and mentor 120 kids, focusing on Scripture and cultivating a love for God’s Word. It’s a role that blends leadership with service—providing direction, support volunteers, and investing in the spiritual formation of the next generation.

My qualifications
  • Masters of Business Administration/Management, University of Georgia
  • Bachelors of Biblical Studies, Covenant College
  • Masters in Business Administration
  • Fraternal Insurance Counselor
  • Behavioral Financial Advisor™
  • Series 7 - General Securities Representative
  • Securities Industry Essentials
My state licenses
  • Arizona
  • Georgia
  • Minnesota
  • North Dakota
  • Pennsylvania

Insights

Wealth transfer
Wealth transferYou’ve worked hard to build a life you love—now it’s time to decide what your money is meant to do. How it’s set up today is already shaping what reaches the people and causes closest to your heart tomorrow. Take a closer look at your money, so it can support your life now and benefit those you care about.
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Have you thought about which assets are meant for living today and which ones you hope to pass on? Let’s connect to explore what each piece is supporting today and how it could show up for the people and causes you care about. See thrivent.com/social for important disclosures.
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Join us on Thursday, June 25th for an evening of learning how charitable giving can become a part of your long-term financial strategy. Charitable Strategies with Ben Boline Registration Link: https://bit.ly/charitablefergusfalls Bigwood Event Center 921 Western Ave, Fergus Falls, MN Open the joy of generosity to all. Join the Northland Thrivent Member Network to learn more about charitable giving with Thrivent. In this comprehensive, in-person event, you will learn the benefits of incorporating a charitable giving strategy into an overall financial plan through solutions tailored to your financial circumstances and charitable interests. For those who work or own a non-profit or church, you will learn how your organization may benefit from a flexible endowment solution, as well as the variety of giving options available to supporters of the endowment fund. Disclosure: Thrivent Charitable™️, the marketing name for Thrivent Charitable Impact & Investing®️, is a public charity that serves individuals, organizations and the community through charitable planning, donor-advised funds and endowments. Thrivent Charitable works collaboratively with Thrivent and its financial advisors. It is a separate legal entity from Thrivent, the marketing name for Thrivent Financial for Lutherans. Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA’s BrokerCheck for more information about Thrivent’s financial advisors. Donors must itemize deductions to receive a charitable income tax deduction. Charitable giving can result in tax, legal and financial consequences. Thrivent Charitable™️, does not provide legal, accounting or tax advice. Consult your attorney or tax professional. Thrivent.com/disclosures.
Office location
Fergus Falls Location
116 S Vine St Suite A
Fergus Falls, MN 56537
Phone218-998-3700Hours

M T W R F: 8 a.m. – 4 p.m.

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations