Our team

Cindi Crane
FIC, RICP®, CLTC®
Financial Consultant

Cindi graduated from Susquehanna University with a Bachelor of Science degree and has been a financial consultant with Thrivent since 2012. She specializes in retirement planning, tax efficiency, portfolio development and management, wealth accumulation, and retirement income strategies. As a former YMCA executive director for 25 years, Cindi has a nonprofit background that laid the foundation for living generously. She is a board member of Catalyst Theater Company and helps organize and support various fundraisers for client-chosen charities.

States Licensed: AL, AZ, CA Insurance Lic. #0L91435, CT, DC, DE, FL, GA, IA, IL, MA, MD, MN, NC, NJ, NY, OH, OR, PA, TN, TX, VA, WA, WI

About Cindi Crane

Cindi graduated from Susquehanna University with a Bachelor of Science degree and has been a financial consultant with Thrivent since 2012. She specializes in retirement planning, tax efficiency, portfolio development and management, wealth accumulation, and retirement income strategies. As a former YMCA executive director for 25 years, Cindi has a nonprofit background that laid the foundation for living generously. She is a board member of Catalyst Theater Company and helps organize and support various fundraisers for client-chosen charities.

States Licensed: AL, AZ, CA Insurance Lic. #0L91435, CT, DC, DE, FL, GA, IA, IL, MA, MD, MN, NC, NJ, NY, OH, OR, PA, TN, TX, VA, WA, WI
Zachary Archambault
FIC, CLTC®
Financial Associate

Zach is a partner with his mother at the Crane Financial Group. He started working for Thrivent in November 2019, helping clients navigate their financial journey. While Zach works with a variety of clients, he specializes in working with young families, legacy strategies, life insurance and retirement planning. Before working for Thrivent, Zach earned his Bachelor of Science degree in finance from Seton Hall University. He chose to work for Thrivent because he loves working with individuals and couples to create a strong financial strategy for the future. Zach loves to play golf, ice hockey, spend time with his friends and family, play video games, and give back to the community.

States Licensed: AL, AZ, CA Insurance Lic. #4279402, CT, DC, DE, FL, GA, IA, IL, MA, MD, NC, NJ, NY, OH, OR, PA, SC, TN, TX, VA, WI

About Zachary Archambault

Zach is a partner with his mother at the Crane Financial Group. He started working for Thrivent in November 2019, helping clients navigate their financial journey. While Zach works with a variety of clients, he specializes in working with young families, legacy strategies, life insurance and retirement planning. Before working for Thrivent, Zach earned his Bachelor of Science degree in finance from Seton Hall University. He chose to work for Thrivent because he loves working with individuals and couples to create a strong financial strategy for the future. Zach loves to play golf, ice hockey, spend time with his friends and family, play video games, and give back to the community.

States Licensed: AL, AZ, CA Insurance Lic. #4279402, CT, DC, DE, FL, GA, IA, IL, MA, MD, NC, NJ, NY, OH, OR, PA, SC, TN, TX, VA, WI
John Seifert
MBA, FIC, RICP®
Financial Advisor

John chose to join the Crane Financial Group because our values align with his, which allows him to help others Live Generously! He received a Bachelor of Science degree from Marist College and his MBA from Seton Hall University. John is married with two children. He is an active member and Elder at the Reformed Church of Freehold, and a member of the Jackson Rotary Club. In his spare time, he enjoys camping, kayaking and spending time outdoors with his family. While John works with a variety of clients, he enjoys working with young families on their insurance and financial needs, legacy planning, retirement planning and long-term care planning.

States Licensed: AL, FL, MD, NJ, NY, PA, SC, WA

About John Seifert

John chose to join the Crane Financial Group because our values align with his, which allows him to help others Live Generously! He received a Bachelor of Science degree from Marist College and his MBA from Seton Hall University. John is married with two children. He is an active member and Elder at the Reformed Church of Freehold, and a member of the Jackson Rotary Club. In his spare time, he enjoys camping, kayaking and spending time outdoors with his family. While John works with a variety of clients, he enjoys working with young families on their insurance and financial needs, legacy planning, retirement planning and long-term care planning.

States Licensed: AL, FL, MD, NJ, NY, PA, SC, WA
Matthew Archambault
Financial Advisor

Matthew is a young professional beginning his career. In his prior experience, he worked for Merrill Lynch, servicing high-net-worth clients as a registered wealth management client associate. Matthew has a marketing degree from Seton Hall University. He has a passion for finance and a strong commitment to his family and his community. In his free time, you can likely find Matthew on the golf course.

States Licensed: MD, NJ, NY, PA

About Matthew Archambault

Matthew is a young professional beginning his career. In his prior experience, he worked for Merrill Lynch, servicing high-net-worth clients as a registered wealth management client associate. Matthew has a marketing degree from Seton Hall University. He has a passion for finance and a strong commitment to his family and his community. In his free time, you can likely find Matthew on the golf course.

States Licensed: MD, NJ, NY, PA
Tony Puricelli
Licensed Office Professional

After more than 30 years on Wall Street, Tony joined the Crane Financial Group in 2019. As a licensed office professional, his responsibilities cover office operations, client service, support and managed account support. He attends Good Shepherd Lutheran Church and volunteers for their mission events. Tony also works with the music and ministry teams. He holds a Bachelor of Business Administration degree in accounting and an MBA in finance, both from Pace University. In addition, he holds Series 7, 63 and 65 FINRA licenses.

About Tony Puricelli

After more than 30 years on Wall Street, Tony joined the Crane Financial Group in 2019. As a licensed office professional, his responsibilities cover office operations, client service, support and managed account support. He attends Good Shepherd Lutheran Church and volunteers for their mission events. Tony also works with the music and ministry teams. He holds a Bachelor of Business Administration degree in accounting and an MBA in finance, both from Pace University. In addition, he holds Series 7, 63 and 65 FINRA licenses.

Rebecca Seifert
Office Professional

Rebecca joined Crane Financial Group in 2022. Together with John, they have two children, Aidan and Addison, and a puppy who continually keeps them busy. Rebecca’s responsibilities cover office operations, client service and support. She has a Bachelor of Fine Arts degree from Marywood University and is a creative person who loves to read and cook when outside the office.

About Rebecca Seifert

Rebecca joined Crane Financial Group in 2022. Together with John, they have two children, Aidan and Addison, and a puppy who continually keeps them busy. Rebecca’s responsibilities cover office operations, client service and support. She has a Bachelor of Fine Arts degree from Marywood University and is a creative person who loves to read and cook when outside the office.

Lorraine McManmon
Office Professional

Lorraine has worked at Thrivent for more than 15 years. At the Crane Financial Group, she schedules and confirms client appointments and has supported Cindi since she came to Thrivent. Lorraine has a Bachelor of Science degree in consumer economics from Penn State which helps drive her engagement with our clients. She enjoys spending time with her children and is an avid book reader, having belonged to a book club for more than 18 years.

About Lorraine McManmon

Lorraine has worked at Thrivent for more than 15 years. At the Crane Financial Group, she schedules and confirms client appointments and has supported Cindi since she came to Thrivent. Lorraine has a Bachelor of Science degree in consumer economics from Penn State which helps drive her engagement with our clients. She enjoys spending time with her children and is an avid book reader, having belonged to a book club for more than 18 years.

Whitney Small
Office Professional

As a digital marketing specialist, Whitney prioritizes developing and executing digital strategy for the Crane Financial Group. She is responsible for planning, building and implementing digital marketing campaigns across multiple channels and social media platforms. Whitney’s primary focus is to increase awareness about the Crane Financial Group, our brand, services and product offerings through email marketing and social media channels.


Newly married, Whitney and her husband, Ryan, alongside their English Cream Golden Retriever, Memphis Belle, happily reside within the tri-city region of North Carolina. Formerly from the Buckeye state and graduating from The Ohio State University with a Bachelor of Arts degree in journalism, Whitney met Ryan through their unique passion of competitively showing quarter horses. Whitney is an active advocate and supporter of various not-for-profit organizations.

About Whitney Small

As a digital marketing specialist, Whitney prioritizes developing and executing digital strategy for the Crane Financial Group. She is responsible for planning, building and implementing digital marketing campaigns across multiple channels and social media platforms. Whitney’s primary focus is to increase awareness about the Crane Financial Group, our brand, services and product offerings through email marketing and social media channels.


Newly married, Whitney and her husband, Ryan, alongside their English Cream Golden Retriever, Memphis Belle, happily reside within the tri-city region of North Carolina. Formerly from the Buckeye state and graduating from The Ohio State University with a Bachelor of Arts degree in journalism, Whitney met Ryan through their unique passion of competitively showing quarter horses. Whitney is an active advocate and supporter of various not-for-profit organizations.