Cindi graduated from Susquehanna University with a Bachelor of Science degree and has been a financial consultant with Thrivent since 2012. She specializes in retirement planning, tax efficiency, portfolio development and management, wealth accumulation, and retirement income strategies. As a former YMCA executive director for 25 years, Cindi has a nonprofit background that laid the foundation for living generously. She is a board member of Catalyst Theater Company and helps organize and support various fundraisers for client-chosen charities.
About Cindi Crane
Cindi graduated from Susquehanna University with a Bachelor of Science degree and has been a financial consultant with Thrivent since 2012. She specializes in retirement planning, tax efficiency, portfolio development and management, wealth accumulation, and retirement income strategies. As a former YMCA executive director for 25 years, Cindi has a nonprofit background that laid the foundation for living generously. She is a board member of Catalyst Theater Company and helps organize and support various fundraisers for client-chosen charities.
Zach is a partner with his mother at the Crane Financial Group. He started working for Thrivent in November 2019, helping clients navigate their financial journey. While Zach works with a variety of clients, he specializes in working with young families, legacy strategies, life insurance and retirement planning. Before working for Thrivent, Zach earned his Bachelor of Science degree in finance from Seton Hall University. He chose to work for Thrivent because he loves working with individuals and couples to create a strong financial strategy for the future. Zach loves to play golf, ice hockey, spend time with his friends and family, play video games, and give back to the community.
About Zachary Archambault
Zach is a partner with his mother at the Crane Financial Group. He started working for Thrivent in November 2019, helping clients navigate their financial journey. While Zach works with a variety of clients, he specializes in working with young families, legacy strategies, life insurance and retirement planning. Before working for Thrivent, Zach earned his Bachelor of Science degree in finance from Seton Hall University. He chose to work for Thrivent because he loves working with individuals and couples to create a strong financial strategy for the future. Zach loves to play golf, ice hockey, spend time with his friends and family, play video games, and give back to the community.
John chose to join the Crane Financial Group because our values align with his, which allows him to help others Live Generously! He received a Bachelor of Science degree from Marist College and his MBA from Seton Hall University. John is married with two children. He is an active member and Elder at the Reformed Church of Freehold, and a member of the Jackson Rotary Club. In his spare time, he enjoys camping, kayaking and spending time outdoors with his family. While John works with a variety of clients, he enjoys working with young families on their insurance and financial needs, legacy planning, retirement planning and long-term care planning.
About John Seifert
John chose to join the Crane Financial Group because our values align with his, which allows him to help others Live Generously! He received a Bachelor of Science degree from Marist College and his MBA from Seton Hall University. John is married with two children. He is an active member and Elder at the Reformed Church of Freehold, and a member of the Jackson Rotary Club. In his spare time, he enjoys camping, kayaking and spending time outdoors with his family. While John works with a variety of clients, he enjoys working with young families on their insurance and financial needs, legacy planning, retirement planning and long-term care planning.
Matthew is a young professional beginning his career. In his prior experience, he worked for Merrill Lynch, servicing high-net-worth clients as a registered wealth management client associate. Matthew has a marketing degree from Seton Hall University. He has a passion for finance and a strong commitment to his family and his community. In his free time, you can likely find Matthew on the golf course.
About Matthew Archambault
Matthew is a young professional beginning his career. In his prior experience, he worked for Merrill Lynch, servicing high-net-worth clients as a registered wealth management client associate. Matthew has a marketing degree from Seton Hall University. He has a passion for finance and a strong commitment to his family and his community. In his free time, you can likely find Matthew on the golf course.
Rebecca joined Crane Financial Group in 2022. Together with John, they have two children, Aidan and Addison, and a puppy who continually keeps them busy. Rebecca’s responsibilities cover office operations, client service and support. She has a Bachelor of Fine Arts degree from Marywood University and is a creative person who loves to read and cook when outside the office.
About Rebecca Seifert
Rebecca joined Crane Financial Group in 2022. Together with John, they have two children, Aidan and Addison, and a puppy who continually keeps them busy. Rebecca’s responsibilities cover office operations, client service and support. She has a Bachelor of Fine Arts degree from Marywood University and is a creative person who loves to read and cook when outside the office.
Colleen joined CFG in 2026 as an Office Professional. Her responsibilities include office operations, process improvements, client services and support. Colleen spent 25 years with AIG in a variety of roles, most recently, client engagement.
Personally, Colleen spent 5 years volunteering with CASA (Court Appointed Special Advocates) advocating for abused and neglected children in the foster care system. During her tenure, her efforts shepherded the adoptions of 9 children and she was awarded the USA President’s Volunteer Service Award. In her spare time, Colleen can be found on the beach, at a Broadway show or on a cruise.
About Colleen Calvo-Hitchell
Colleen joined CFG in 2026 as an Office Professional. Her responsibilities include office operations, process improvements, client services and support. Colleen spent 25 years with AIG in a variety of roles, most recently, client engagement.
Personally, Colleen spent 5 years volunteering with CASA (Court Appointed Special Advocates) advocating for abused and neglected children in the foster care system. During her tenure, her efforts shepherded the adoptions of 9 children and she was awarded the USA President’s Volunteer Service Award. In her spare time, Colleen can be found on the beach, at a Broadway show or on a cruise.
Lorraine has worked at Thrivent for more than 15 years. At the Crane Financial Group, she schedules and confirms client appointments and has supported Cindi since she came to Thrivent. Lorraine has a Bachelor of Science degree in consumer economics from Penn State which helps drive her engagement with our clients. She enjoys spending time with her children and is an avid book reader, having belonged to a book club for more than 18 years.
About Lorraine McManmon
Lorraine has worked at Thrivent for more than 15 years. At the Crane Financial Group, she schedules and confirms client appointments and has supported Cindi since she came to Thrivent. Lorraine has a Bachelor of Science degree in consumer economics from Penn State which helps drive her engagement with our clients. She enjoys spending time with her children and is an avid book reader, having belonged to a book club for more than 18 years.
As the Digital Marketing Specialist for Crane Financial Group, Whitney develops and executes strategic marketing initiatives that elevate the firm's brand, strengthen client relationships, and support business growth. She oversees email marketing, event promotion, website content, and other marketing efforts, delivering thoughtful communications that reflect the team's commitment to serving clients and the community.
Whitney earned a Bachelor of Arts in Journalism from The Ohio State University. She and her husband, Ryan, live in North Carolina with their two-year-old son, Boone, and their English Cream Golden Retriever, Memphis Belle. Outside of work, Whitney enjoys spending quality time with her family, traveling, and making memories together as they explore new places.
About Whitney Small
As the Digital Marketing Specialist for Crane Financial Group, Whitney develops and executes strategic marketing initiatives that elevate the firm's brand, strengthen client relationships, and support business growth. She oversees email marketing, event promotion, website content, and other marketing efforts, delivering thoughtful communications that reflect the team's commitment to serving clients and the community.
Whitney earned a Bachelor of Arts in Journalism from The Ohio State University. She and her husband, Ryan, live in North Carolina with their two-year-old son, Boone, and their English Cream Golden Retriever, Memphis Belle. Outside of work, Whitney enjoys spending quality time with her family, traveling, and making memories together as they explore new places.