Our story

Our Story

three women and four men in dark attire in front of thrivent logo

We believe financial services have become transactional and impersonal. At the Crane Financial Group, we believe people should have the opportunity to access financial advice specific to their goals, needs and values through a relationship-based approach.

We consider your full financial picture and strive to educate you on relevant financial topics, so we can develop financial strategies unique to you. Working together, we also discover and manage potential retirement pitfalls. We want to help protect what you’ve worked so hard to save, all while addressing your own goals in a tax-efficient manner.

Our team is proud to provide all clients with white-glove service. We do the legwork—so you rarely speak to a robot, wait on hold, or explain your circumstances to multiple representatives.