Crane Financial Group

At Crane Financial Group, we have the expertise to help you develop specific financial strategies for all life's stages. Our team’s combined years of experience provide valuable insight and knowledge that helps put the pieces of your financial life in order.

Team intro

Our story

We believe financial services has become transactional and impersonal.

At the Crane Financial Group, we believe people should have the opportunity to access financial advice specific to their goals, needs and values through a relationship-based approach.

Our team

Cindi Crane

FIC, RICP®, CLTC®

Financial Consultant

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Zachary Archambault

FIC, CLTC®

Financial Advisor

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John Seifert

MBA, FIC, RICP®

Financial Advisor

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Matthew Archambault

Financial Advisor

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How we work with you

We consider your full financial picture to develop a unique financial strategy.

Our approach includes:

Establishing your financial vision.
Review of your current situation.
An analysis of your goals and values.
Strategies to keep you on track.
Written recommendations and advice.
Coordination with other professionals if needed.

Our solutions

Advice services

Achieve financial clarity and confidence as you work toward your financial goals and dreams.

Life insurance

Life insurance isn't one-size-fits-all. There’s a range of types and features to consider—many of which can be customized to your individual needs.

Disability insurance

Disability income insurance replaces a portion of your income if you get sick or hurt and can’t work for an extended period of time.

About Thrivent

How we’re different

At Thrivent, we believe money is a tool, not a goal. Driven by a higher purpose at our core, we are committed to providing financial advice, investments, insurance, banking, and generosity programs to help people make the most of all they've been given.

Community impact

Gramercy Brass Orchestra

JBWS

(Jersey Battered Women Services)

Holiday Express

Thrivent membership benefits

When you join Thrivent, you become part of something bigger. You share in the collective ownership of our company and you’re part of a community of people looking out for others. In addition to Thrivent’s financial expertise and solutions, membership provides eligible clients with tools and resources to make it easy to give of yourself and live a more meaningful life.

Events

How Endowments Fit into Your Overall Finances and Support Your Mission

Online Webinar

Thursday, June 1 at Noon

Learn how an endowment fund fits into the overall finances of a church or nonprofit organization, and pairs with a planned giving program to build support for the mission. Hear best practices for creating an endowment that invites donors into partnership, by showing how those assets will be stewarded for the long-term sustainability of the organization.

This conversation will offer insights, lessons learned and trends from an experienced gift planner to help put you on the road to success, whether you’re considering establishing an endowment fund or seeking to re-energize an existing one.

No products will be sold. For additional disclosures, see Thrivent.com/social.

Annual Car Show

Bridgefest 2023

Join the Bridge Christian Radio for Bridgefest in Ocean Grove, NJ for two days of Bible teaching from your favorite Bridge Radio teachers and our Friday night concert.

Featuring:

Bible Teaching
Food Trucks
Kids Activities
Sponsor Booths
Youth Rally
Ocean Baptism
Night-Time Concert

Reserved and General Seating Available For Concert. Reserved Seating is Limited.

Group discounts upon request. For more info visit Bridgefest.org.

*No backpacks will be allowed into the concert at the Great Auditorium.

No products will be sold.

Strong and stable

We are proud to be part of Thrivent, a company with a long heritage of financial strength and fiscal stability. For more than 100 years, Thrivent has helped people build their financial futures and live more generous lives. Today, Thrivent is a Fortune 500 company, offering a full range of expert financial solutions, serving more than 2 million clients, as well as the communities in which they live and work.

News and insights

Wishing you a warm and Happy Memorial Day! Join the Thrivent office of the Crane Financial Group in honoring our country's heroes who have made the greatest sacrifice.

Planning for retirement as a couple can be challenging, but it doesn’t have to be. Check out these 4 steps to creating a retirement plan that works for both of you: https://bit.ly/3V0Jxwz

Are you beginning your first career after graduating this spring? Here are some action steps you should take: • Review all of your employee benefits and take advantage of them • Allocate a portion of your paycheck towards your savings • Make a plan for paying down your outstanding debt

Office information

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Address:

184 North Avenue East
Cranford, NJ 07016

Phone:

(908) 325-6029

Email:

cranefinancialgroup@thrivent.com

Operating hours:

Monday - Friday, 9:00 AM to 5:00 PM
By Appointment

Designations

For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations/

Thrivent financial advisors and professionals may choose to brand as a team using a unique marketing name. This marketing name is not a registered investment adviser, broker-dealer, insurance agency, federal savings bank, or separate legal entity.

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Thrivent is the marketing name for Thrivent Financial for Lutherans. Insurance products issued by Thrivent. Not available in all states. Securities and investment advisory services offered through Thrivent Investment Management Inc., a registered investment adviser, member FINRA and SIPC, and a subsidiary of Thrivent. Licensed agent/producer of Thrivent. Registered representative of Thrivent Investment Management Inc. Thrivent.com/disclosures.

Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA’s BrokerCheck for more information about our financial advisors.