Crane Financial Group

At Crane Financial Group, we have the expertise to help you develop specific financial strategies for all life's stages. Our team’s combined years of experience provide valuable insight and knowledge that helps put the pieces of your financial life in order.

Team intro

Our story

We believe financial services has become transactional and impersonal.

At the Crane Financial Group, we believe people should have the opportunity to access financial advice specific to their goals, needs and values through a relationship-based approach.

Our team

Cindi Crane

FIC, RICP®, CLTC®

Financial Consultant

Contact

Zachary Archambault

FIC, CLTC®

Financial Advisor

Contact

John Seifert

MBA, FIC, RICP®

Financial Advisor

Contact

Matthew Archambault

Financial Advisor

Contact

How we work with you

We consider your full financial picture to develop a unique financial strategy.

Our approach includes:

Establishing your financial vision.
Review of your current situation.
An analysis of your goals and values.
Strategies to keep you on track.
Written recommendations and advice.
Coordination with other professionals if needed.

Our solutions

Advice services

Achieve financial clarity and confidence as you work toward your financial goals and dreams.

Life insurance

Life insurance isn't one-size-fits-all. There’s a range of types and features to consider—many of which can be customized to your individual needs.

Disability insurance

Disability income insurance replaces a portion of your income if you get sick or hurt and can’t work for an extended period of time.

About Thrivent

Helping you follow your heart

Whether it’s their faith, families or communities. Thrivent clients use our financial advice for something bigger than money. Watch one clients’ story and get inspired to follow your heart with Thrivent.

Community impact

Cranford Family Care

Gramercy Brass Orchestra

JBWS

(Jersey Battered Women Services)

Thrivent membership benefits

When you join Thrivent, you become part of something bigger. You share in the collective ownership of our company and you’re part of a community of people looking out for others. In addition to Thrivent’s financial expertise and solutions, membership provides eligible clients with tools and resources to make it easy to give of yourself and live a more meaningful life.

Events

Toys For Tots Drive

You’re invited to make a difference!

At Crane Financial Group, we believe in a higher purpose, and our community matters deeply to us. That's why we're inviting you to participate in the Toys for Tots Toy Drive this holiday season.

Now through December 11, 2023, help us collect new, unwrapped toys to bring the joy of Christmas and send a message of hope to disadvantaged children.

Your generosity can light up a child's heart this holiday.

Please bring a new, unwrapped toy to either of our designated drop-off locations:

Crane Financial Group (Mon. - Thurs. 10:00 am - 4:00 pm, Fri. 10:00 am - 3:00 pm)

184 North Ave East

Cranford, NJ 07016

Good Shepherd Lutheran Church Childcare Center (Mon. - Fri. 6:00 am - 6:00 pm, Sun. 10:00 am)

3139 County Rd 516

Old Bridge, NJ 08857

About Toys for Tots

Goal: The primary goal of Marine Toys for Tots is, through the gift of a new toy, help bring the joy of Christmas and send a message of hope to America’s less fortunate children.

Questions? Please contact Rebecca at rebecca.seifert@thrivent.com or call the office at (908) 325-6029.

No products will be sold. For additional disclosures, see Thrivent.com/social.

Market and Economic Update

Are the current markets making you wonder how to best navigate your financial strategy?

Join the Crane Financial Group on December 5 for a market update livestream to hear Thrivent’s perspective on the latest markets and economy.

Thrivent’s top investment leaders will share insights and guidance on:

The health of today's economy.
Inflation and interest rates.
Factors influencing growth at large public companies.
Market implications of current global geopolitical events.

And get answers to your questions during a live Q&A.

Save your spot today!

No products will be sold. For additional disclosures, see Thrivent.com/social. Thrivent is the marketing name for Thrivent Financial for Lutherans. Insurance products issued by Thrivent. Not available in all states. Securities and investment advisory services offered through Thrivent Investment Management Inc., a registered investment adviser, member FINRA and SIPC, and a subsidiary of Thrivent. Licensed agent/producer of Thrivent. Registered representative of Thrivent Investment Management Inc.

Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA’s BrokerCheck for more information about our financial advisors. Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent Action Teams

Make a difference in your community, with your community! Supporting your community is easy with Thrivent Action Teams. Apply to lead a group in a fundraiser, educational event or service activity. Then, gather a team of volunteers to make an impact together. Thrivent provides a customized kit of resources, along with up to $250 of seed money, to kickstart your project. Your team provides the passion to bring it to life. To learn more, visit our website at www.thrivent.com/actionteams or click on the REGISTER button to visit the Thrivent Action Team page on Thrivent.com.

No products will be sold. For additional disclosures, see Thrivent.com/social.

Strong and stable

We are proud to be part of Thrivent, a company with a long heritage of financial strength and fiscal stability. For more than 100 years, Thrivent has helped people build their financial futures and live more generous lives. Today, Thrivent is a Fortune 500 company, offering a full range of expert financial solutions, serving more than 2 million clients, as well as the communities in which they live and work.

News and insights

Don’t miss our Market & Economic Update livestream on Tuesday, Dec. 5 at 12:30 PM ET. Thrivent investment leaders will share their perspectives on the health of today’s economy, inflation and interest rates; factors influencing growth at large public companies; and market implications of current global geopolitical events. Register today 👉 https://bit.ly/3vhyUrW No products will be sold. See thrivent.com/social for important disclosures.

Observed annually on December 1st is National Pie Day! Celebrate today by baking a special pie recipe for someone you love or enjoying a fresh warm slice of your personal favorite. #SavoryOrSweet

Pay yourself first: Budgeting to save more money

Enforcing the "pay yourself first" budgeting method prioritizes goal-based saving strategies including retirement, investments, and emergency, before tackling short-term expenses. This approach eliminates the possibility of spending money that was intended to save by delegating a portion of income each pay period. Ready to connect? At the Crane Financial Group of Thrivent, our skilled team of professionals are here to offer additional insights on specific savings strategies geared towards achieving your long-term financial goals. For disclosure information, see Thrivent.com/social.

Office information

Google Maps isn't loaded

Address:

184 North Avenue East
Cranford, NJ 07016

Phone:

(908) 325-6029

Email:

cranefinancialgroup@thrivent.com

Operating hours:

Monday - Friday, 9:00 AM to 5:00 PM
By Appointment

Designations

For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations/

Thrivent financial advisors and professionals may choose to brand as a team using a unique marketing name. This marketing name is not a registered investment adviser, broker-dealer, insurance agency, federal savings bank, or separate legal entity.

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Thrivent is the marketing name for Thrivent Financial for Lutherans. Insurance products issued by Thrivent. Not available in all states. Securities and investment advisory services offered through Thrivent Investment Management Inc., a registered investment adviser, member FINRA and SIPC, and a subsidiary of Thrivent. Licensed agent/producer of Thrivent. Registered representative of Thrivent Investment Management Inc. Thrivent.com/disclosures.

Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA’s BrokerCheck for more information about our financial advisors.