Crane Financial Group

At Crane Financial Group, we have the expertise to help you develop specific financial strategies for all life's stages. Our team’s combined years of experience provide valuable insight and knowledge that helps put the pieces of your financial life in order.

Team intro

Our story

We believe financial services has become transactional and impersonal.

At the Crane Financial Group, we believe people should have the opportunity to access financial advice specific to their goals, needs and values through a relationship-based approach.

Our team

Cindi Crane

FIC, RICP®, CLTC®

Financial Consultant

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Zachary Archambault

FIC, CLTC®

Financial Advisor

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John Seifert

MBA, FIC, RICP®

Financial Advisor

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Matthew Archambault

Financial Advisor

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How we work with you

We consider your full financial picture to develop a unique financial strategy.

Our approach includes:

Establishing your financial vision.
Review of your current situation.
An analysis of your goals and values.
Strategies to keep you on track.
Written recommendations and advice.
Coordination with other professionals if needed.

Our solutions

Advice services

Achieve financial clarity and confidence as you work toward your financial goals and dreams.

Life insurance

Life insurance isn't one-size-fits-all. There’s a range of types and features to consider—many of which can be customized to your individual needs.

Disability insurance

Disability income insurance replaces a portion of your income if you get sick or hurt and can’t work for an extended period of time.

About Thrivent

Helping you follow your heart

Whether it’s their faith, families or communities. Thrivent clients use our financial advice for something bigger than money. Watch one clients’ story and get inspired to follow your heart with Thrivent.

Community impact

Gramercy Brass Orchestra

JBWS

(Jersey Battered Women Services)

Holiday Express

Thrivent membership benefits

When you join Thrivent, you become part of something bigger. You share in the collective ownership of our company and you’re part of a community of people looking out for others. In addition to Thrivent’s financial expertise and solutions, membership provides eligible clients with tools and resources to make it easy to give of yourself and live a more meaningful life.

Events

Cranford Family Care Food Drive

Please join us in collecting items for Cranford Family Care.

Crane Financial Group is proud to help support Cranford Family Care and our local

community. From September 1 through September 30, we welcome your donations

to help people and families in need.

Cranford Family Care relies solely on the generosity of the community, from individuals to community groups, to provide donations. They are a 501(c)(3) non-profit organization, so your donation is fully tax deductible to the extent provided by law.

Cranford Family Care is currently in need of these items:

Syrup
Canned carrots, peas
Canned chicken
Canned tuna
Kids snacks (cookies, crackers, chips)
Condiments (ketchup, mustard, mayonnaise, salad dressings)
Toilet paper
Paper towels
Laundry detergent
Deodorant
Shampoo
Toothpaste
Juice and juice boxes

For questions, please call 908-325-6029 or email rebecca.seifert@thrivent.com.

Donation drop-off location

A donation box is available for all items dropped off between 8 a.m. to 7 p.m. at Crane Financial Group Office: 184 North Ave. E., Cranford, NJ 07016.

No products will be sold. For additional disclosures, see Thrivent.com/social. Cranford Family Care is not affiliated with or endorsed by Thrivent.

Longevity Risk in Retirement: Steps to Retirement Security

Will your retirement income last as long as you do? At Longevity Risk in Retirement: Steps to Retirement Security Featuring Tom Hegna, find out how to plan ahead for income you cannot outlive and care you may eventually need.

No products will be sold at this event. For additional disclosures, see Thrivent.com/social.

The Generosity Story: A New Page in Christian Giving

The landscape of generosity is changing. Between the pulpit, the pews, and spaces outside the church, generosity is defined differently.

Join us as we explore generosity far beyond dollars given and hours served. Discover a framework for how to cultivate generosity in your church and community, based on a new study by Thrivent and Barna.

No products will be sold at this event. For additional disclosures, see Thrivent.com/social.

Strong and stable

We are proud to be part of Thrivent, a company with a long heritage of financial strength and fiscal stability. For more than 100 years, Thrivent has helped people build their financial futures and live more generous lives. Today, Thrivent is a Fortune 500 company, offering a full range of expert financial solutions, serving more than 2 million clients, as well as the communities in which they live and work.

News and insights

In observance of #LifeInsuranceAwarenessMonth, September serves as a reminder for individuals and families to evaluate their life insurance needs. #LIAM23

There's still time to help amplify our community impact! Crane Financial Group is proud to help support Cranford Family Care and our local community. Now through September 30, we welcome your donations to help people and families in need. Cranford Family Care relies solely on the generosity of the community, from individuals to community groups, to provide donations. They are a 501(c)(3) non-profit organization, so your donation is fully tax deductible to the extent provided by law. Cranford Family Care is currently in need of these items: • Syrup • Canned carrots, peas • Canned chicken • Canned tuna • Kids snacks (cookies, crackers, chips) • Condiments (ketchup, mustard, mayonnaise, salad dressings) • Toilet paper • Paper towels • Laundry detergent • Deodorant • Shampoo • Toothpaste • Juice and juice boxes For questions, please call 908-325-6029 or email rebecca.seifert@thrivent.com. Donation drop-off location A donation box is available for all items dropped off between 8 a.m. to 7 p.m. at Crane Financial Group Office: 184 North Ave. E., Cranford, NJ 07016. On behalf of our entire team at the Crane Financial Group, we thank those who have offered support for this year's Cranford Family Care Food Drive! No products will be sold. For additional disclosures, see Thrivent.com/social. Cranford Family Care is not affiliated with or endorsed by Thrivent.

Today we celebrate the special bonds that bind families and loved ones together by indulging in fun and unique activities. Be it a traditional meal, a movie marathon, or an afternoon of board games, #NationalFamilyDay allows families to appreciate and embrace their special kinship.

Office information

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Address:

184 North Avenue East
Cranford, NJ 07016

Phone:

(908) 325-6029

Email:

cranefinancialgroup@thrivent.com

Operating hours:

Monday - Friday, 9:00 AM to 5:00 PM
By Appointment

Designations

For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations/

Thrivent financial advisors and professionals may choose to brand as a team using a unique marketing name. This marketing name is not a registered investment adviser, broker-dealer, insurance agency, federal savings bank, or separate legal entity.

Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.

Thrivent and its financial professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.

Thrivent financial professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.

Not all team members may provide all products, programs and services in all states.

Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.

Thrivent is the marketing name for Thrivent Financial for Lutherans. Insurance products issued by Thrivent. Not available in all states. Securities and investment advisory services offered through Thrivent Investment Management Inc., a registered investment adviser, member FINRA and SIPC, and a subsidiary of Thrivent. Licensed agent/producer of Thrivent. Registered representative of Thrivent Investment Management Inc. Thrivent.com/disclosures.

Insurance products, securities and investment advisory services are provided by appropriately appointed and licensed financial advisors and professionals. Only individuals who are financial advisors are credentialed to provide investment advisory services. Visit Thrivent.com or FINRA’s BrokerCheck for more information about our financial advisors.