Financial Advisor
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Craig Smaagaard has been a financial advisor for more than 25 years and is honored to lead the Generational Wealth Advisors team at Thrivent. The team’s mission is to help families live and leave a meaningful legacy grounded in faith, family, and finances. What Craig finds most rewarding about his work is partnering with clients to create and sustain clear, intentional financial plans that align with what matters most to them.
Clients experience Craig’s core values—creativity, meaningful work, family, achievement, and helping others—through every stage of the relationship. From taking the time to understand each client’s values, to building a personalized financial plan, to thoughtfully strategizing wealth transfer and tax efficiencies, Craig is committed to helping families make confident, purpose‑driven decisions.
Craig has been married for 22 years and is the proud father of three children, ages 20, 18, and 14. With a family that stays busy through sports and activities, he treasures time spent together. Outside of work, Craig enjoys traveling, golfing, fishing, attending concerts, and making memories with family and friends.
At Generational Wealth Advisors, our mission is to help you live and leave a legacy in your faith, family, and finances. Through maximizing the unique strengths of our support staff and advisors, we strive to provide concierge-level customer service to every client.
As our name suggests, we love working with your family! Our team excels in helping clients and adult children who need a well-thought-out legacy strategy for families and charity, We can also equip you in preparing for and navigating wealth transfer conversations between generations, and are happy to review adult children's finances to ensure they are prepared to receive wealth transfer.
Our Values:
Service - We place importance on serving our clients and communities with integrity, quality value.
Excellence - We continually pursue the highest level of team standards, customer service, and character.
Faith - We do our best to be good stewards of our time, talent, and treasure as we put our Christian faith into action.
Family – We live to leave a legacy of love within our families for generations to come.
Community – We strive to engage our communities in a way that makes them better places to live, work, and raise families.
- Fraternal Insurance Counselor
- Series 7 - General Securities Representative
- Series 24 - General Securities Principal
- Arizona
- Arkansas(Insurance Lic. #6966292)
- California(Insurance Lic. #0I32412)
- Colorado
- Florida
- Georgia
- Illinois
- Indiana
- Iowa
- Kentucky
- Maine
- Massachusetts
- Michigan
- Minnesota
- Missouri
- New Jersey
- North Carolina
- Ohio
- Pennsylvania
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
- West Virginia
- Wisconsin
Insights
Office locations
Licensing is available through your State Insurance Department’s website, which can be located through the National Association of Insurance Commissioners website.
Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.
Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.
Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.
Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations
Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice. Consult your attorney or tax professional.
Thrivent financial advisors and professionals have general knowledge of the Social Security tenets. For complete details on your situation, contact the Social Security Administration.
Thrivent provides advice and guidance through its Financial Planning Framework that generally includes a review and analysis of a client’s financial situation. A client may choose to further their planning engagement with Thrivent through its Dedicated Planning Services (an investment advisory service) that results in written recommendations for a fee.
Designations
For additional information on professional designations and the requirements to earn them, visit https://www.thrivent.com/designations